Fri.May 31, 2019

It's Happening Now: Content and Artificial Intelligence


What if all of the content that we are creating right now is going to provide machine intelligence with knowledge of what humans are like? What if all of this data is meant to be interpreted as memories, or past experiences?

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.

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Content Marketing Is An Answer Engine World

Unbound B2B

Introduction. As the Web evolves, so has the way people search and the way marketers have had to adjust their strategies to maximize reach.

Build a Better Foundation with the Right Marketing Data Platform


How much data is your company collecting from its customers and prospects? If you're like most, you're gathering intel from any and everywhere you can. This includes emails from opt-in popups, messages on social media, customer purchases, website visitor behaviors, and the list goes on.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Technology is Not Your Differentiator; Ability to Act Is Your Differentiator


I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might lead to something called voice engine optimization, how 5G will make technology perform faster than what humans experience as instantaneous.

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10 Easy Steps to Managing a Social Media Crisis


In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows

4 Signs Your Experiential Marketing Lacks Purpose


From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales.

How to Fix your MQL Problem


As a modern marketer, you’ve probably experienced the limitations of traditional lead generation. In leads-based companies, there’s a lot of pressure on demand gen units to deliver more marketing-qualified leads (MQLs).

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So, What Is a Digital Nomad?


What is a digital nomad? A digital nomad is not only someone who is freed from the traditional workplace by means of mobile tech, but who is driven and passionate about completing quality work without compromising on experiencing different parts of the country or world.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Easy Steps to Managing a Social Media Crisis


In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows. So you want to know more about social media crisis management? Read on.

Avoid the Terror of a Bad CRM Sync


The CRM is essentially a database of lead, contact and account information. A modern alternative to a spreadsheet, or better yet, a rolodex of customers.

The 4 Best Content Management Software Tools in 2019


These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us.

Augmented Analytics: The Cyborg Brain Continues to Develop


Rarely since Jean-Claude van Damme’s Oscar-snubbed 1989 thriller have we been faced with a more realistic depiction of humankind blended with machine.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

80% of insurers plan to increase martech investment in next year


A report released last week by Arkansas-based marketing company Axciom in conjunction with SourceMedia Research reveals some of the top issues that insurance industry leaders face during this unprecedented period of martech growth and rising customer expectations.

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The 10 Building Blocks of Account Based Marketing

Inbox Insight

Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. Reading time: 4 minutes.

Our Favorite Trends from Litmus Live


Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus. We’ve seen so many amazing talks from dozens of talented email marketers, it’s almost overwhelming to think about. It also makes it hard to pick our favorite sessions from each year.

Four Trade Show Tips To Help You Succeed At Your Next Event

Lead Liaison

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. They can be. But will they? Here’s the thing: whether they will be or not is largely up to you. You can’t leave it to chance and “hope for the best”.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

HG Insights Integrates with Marketo Engage


On 29 th May 2019 HG Insights, a company well-known for its technology intelligence, announced the launch of HG for Marketo with the following objectives: Building extremely targeted customer clusters based on their technographic data Generating technographic scores to help the marketing & sales teams prioritize the leads to be contacted, in a defined order Personalizing messages for addressing the needs of potential clients & to resonate with their pain points & finally disclosing to them how products using modern technology are the ultimate solutions to all their challenges. HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Kineon Walker, VP of Product and Marketing at HG Insights said that accurate technological insights are imperative to strike relevant conversations with prospects & customers & emphasized that marketing teams using business intelligence of HG Insights will be able to hyper-personalize messaging & inspire trust in their potential & existing customers which will help in building long-lasting relationships with them. . Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018. Post the acquisition by Abode, Marketo’s cloud-based analytics, personalization, content capabilities, account-based marketing (ABM) & revenue-based technology have improved tremendously & Marketo is now a leader in managing, optimizing & orchestrating cross-channel campaigns for B2B & B2C marketers across the globe. . About HG Insights: HG Insights is a worldwide leader in technology intelligence. The company was founded in 2010 & is headquartered in Santa Barbara. They specialize in competitive intelligence, business modeling, predictive analytics & personalized targeting by installed technologies. Many of the world’s largest technology firms & fastest growing companies have achieved a tremendous advantage by using insights offered by HG and have improved their marketing & sales strategies to upsell their products & improve their revenue. HG Insights uses advance data science strategies to segment & measure large chunks of unstructured digital data which can then be leveraged for precognitive marketing practices. About Marketo: Marketo is a computer software company that belongs to Abode, is headquartered in San Mateo, CA was founded in 2006. The company offers Engagement Platforms to help brands build value, grow their revenue & prove their impact in the marketplace. The company is well-known for its innovative products & services & specializes in lead management, lead nurturing, marketing automation, demand generation, revenue performance management, social media marketing, lead management & engagement marketing. Furthermore, the company is scalable, reliable & open & hence serves as a trusted platform for thousands of Chief Marketing Officers (CMOs). Marketo is known for its Marketo Engagement Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketing Nation. Top Stories

Close More Sales With These 5 Secrets From the Pros


Selling is about a lot more than getting people to buy products. The post Close More Sales With These 5 Secrets From the Pros appeared first on The Ontraport Blog. Ecommerce

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The Working Processes Of Databases And WordPress Are Intertwined

Altitude Branding

The database is specially designed software that helps you to store data and to organize it to recall any time you need.

Integrated Marketing Framework

Marketing Advisory Network

The most effective marketing programs use a variety of techniques to surround their audience. But often, we get stuck in a rut. Using channels and formats we’re comfortable with, rather than experimenting. Yet, the biggest breakout successes often come from trying something new.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Stanley Security Leverages SEO Across the Org


Caroline Graham and Joe Parker are the Digital Marketing Specialist and Digital Marketing Manager, respectively, for Stanley Security, a division of Stanley Black & Decker.

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How Social Listening Can Protect and Rebuild Your Brand


Christopher Ranch is a family-owned farming operation rooted in the rich soils of California’s Santa Clara Valley. From humble beginnings in the late 1800s by Danish immigrant, Ole Christopher, the family business is now the nation’s largest garlic producer.

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7 Must to Do Things to Keep Your Android App Organized

Altitude Branding

[link]. Developing an app is a challenging task. The platform should be user-friendly, well-designed, and reliable. It must compete with thousands of other alternatives out there and retain an audience. The only way you can develop a successful app is to keep the project and the app organized.

BIG Announcement: Cascade CMS Regional Conferences

Hannon Hill

New for this year, we're bringing our team to a city near you for a training opportunity with Cascade CMS Engineers, Developers, and Trainers

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey


When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces.

4 Signs Your Experiential Marketing Lacks Purpose


From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales.

6 Tips to Remember When Crafting an Automated Email Campaign

Predictive Response

Selling products, increasing brand awareness, and driving traffic to your website should not feel overwhelming or. impossible, even if you are in a highly competitive industry. With email automation software, never miss an opportunity. to share news and updates with your subscribers again. Email marketing is still one of the most effective methods of. reaching prospective customers and online visitors today. The next time you use your email marketing automation.