Fri.May 31, 2019

It's Happening Now: Content and Artificial Intelligence


What if all of the content that we are creating right now is going to provide machine intelligence with knowledge of what humans are like? What if all of this data is meant to be interpreted as memories, or past experiences?

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.

Content Marketing Is An Answer Engine World

Unbound B2B

Introduction. As the Web evolves, so has the way people search and the way marketers have had to adjust their strategies to maximize reach.

Build a Better Foundation with the Right Marketing Data Platform


How much data is your company collecting from its customers and prospects? If you're like most, you're gathering intel from any and everywhere you can. This includes emails from opt-in popups, messages on social media, customer purchases, website visitor behaviors, and the list goes on.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Technology is Not Your Differentiator; Ability to Act Is Your Differentiator


I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might lead to something called voice engine optimization, how 5G will make technology perform faster than what humans experience as instantaneous.

More Trending

So, What Is a Digital Nomad?


What is a digital nomad? A digital nomad is not only someone who is freed from the traditional workplace by means of mobile tech, but who is driven and passionate about completing quality work without compromising on experiencing different parts of the country or world.

4 Signs Your Experiential Marketing Lacks Purpose

Modern B2B Marketing

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales.

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How Publishers Can Overcome the Content Marketing Paradox

Content Marketing Institute

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.

Avoid the Terror of a Bad CRM Sync


The CRM is essentially a database of lead, contact and account information. A modern alternative to a spreadsheet, or better yet, a rolodex of customers.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B eBook Best Practices to Amuse and Engage


Let’s get real for a quick minute. You don’t need to write an ebook overnight. That’s just a lot of pressure. But consider, when writing an eBook, you don’t have to aim at being Hans Christian Anderson or the Grimm Brothers. .

10 Easy Steps to Managing a Social Media Crisis


In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows

Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey


When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces.

Augmented Analytics: The Cyborg Brain Continues to Develop


Rarely since Jean-Claude van Damme’s Oscar-snubbed 1989 thriller have we been faced with a more realistic depiction of humankind blended with machine.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The 10 Building Blocks of Account Based Marketing

Inbox Insight

Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. Reading time: 4 minutes.

Four Trade Show Tips To Help You Succeed At Your Next Event

Lead Liaison

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. They can be. But will they? Here’s the thing: whether they will be or not is largely up to you. You can’t leave it to chance and “hope for the best”.

Delivering Episode 4: Understanding Background Images in Email


In this episode of Delivering, we’ll take a look at an essential technique for email designers: the humble—but powerful—background image. Learn why background images matter, how to code them using a variety of techniques, and how those various methods compare across different email clients.

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HG Insights Integrates with Marketo Engage


A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Our Favorite Trends from Litmus Live


Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus. We’ve seen so many amazing talks from dozens of talented email marketers, it’s almost overwhelming to think about. It also makes it hard to pick our favorite sessions from each year.

80% of insurers plan to increase martech investment in next year


A report released last week by Arkansas-based marketing company Axciom in conjunction with SourceMedia Research reveals some of the top issues that insurance industry leaders face during this unprecedented period of martech growth and rising customer expectations.

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Close More Sales With These 5 Secrets From the Pros


Selling is about a lot more than getting people to buy products. The post Close More Sales With These 5 Secrets From the Pros appeared first on The Ontraport Blog. Ecommerce

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The 4 Best Content Management Software Tools in 2019


These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Integrated Marketing Framework

Marketing Advisory Network

The most effective marketing programs use a variety of techniques to surround their audience. But often, we get stuck in a rut. Using channels and formats we’re comfortable with, rather than experimenting. Yet, the biggest breakout successes often come from trying something new.

Stanley Security Leverages SEO Across the Org


Caroline Graham and Joe Parker are the Digital Marketing Specialist and Digital Marketing Manager, respectively, for Stanley Security, a division of Stanley Black & Decker.

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How Social Listening Can Protect and Rebuild Your Brand


Christopher Ranch is a family-owned farming operation rooted in the rich soils of California’s Santa Clara Valley. From humble beginnings in the late 1800s by Danish immigrant, Ole Christopher, the family business is now the nation’s largest garlic producer.

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BIG Announcement: Cascade CMS Regional Conferences

Hannon Hill

New for this year, we're bringing our team to a city near you for a training opportunity with Cascade CMS Engineers, Developers, and Trainers

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.