Thu.Nov 01, 2018

100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced.

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Sales & Marketing: It Is Time To Bury The Hatchet


According to a study conducted by Forrester Research, there are only 8% of companies that have created a strong alignment between their sales and marketing departments.

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Expert Insight: How B2B Marketers are Achieving Their Top Objectives Through Content Marketing

KoMarketing Associates

How Content Drives the Customer Journey

Marketing Insider Group

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

3 Types of Vendor Reports When You Need Marketing Automation


Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

Report 167

More Trending

Do You Need a New B2B Pricing or Packaging Model?

Fusion Marketing Partners

If you are facing stagnant or declining sales on one or more products and services, it may be because the […]. B2B Pricing b2b packaging B2B pricing

Price 113

We analyzed 5,000+ martech companies by network strength: here’s what we found


The following is a guest post by Anand Thaker , CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years.

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)


Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5

All Leads Are Not Created Equal: Which LeadGen Agency Should You Opt For?

Marketing Envy

Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Hidden Barriers within Most Content Operations


Successful content marketing involves more than writing, designing, and producing stories. A well-run operation also involves strategizing, collaboration from multiple team members, and well-run feedback cycles. Business ROI is the.

Social Media Demand Generation: A Q&A


B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

Becoming an Influencer: 6 Keys to Double-Gigging As a Writer and Influencer (5 of 5)


As influencer marketing continues to reach and attract mass markets, journalists are eyeing the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers.

What’s driving the news cycle of the Trump administration?

Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay this October in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads, but stirred some interesting comments and dialogue along the way.

List 75

Excellence is obsolete: redefining the standard for success


“Something deep in the human heart breaks at the thought of a life of mediocrity.” ? Lewis In literature, in media and most certainly in the workplace, mediocrity carries a decidedly negative connotation. Nobody wants to be merely mediocre. Google “mediocrity” and you’ll get results such as. Backstage

How to determine marketing budget for B2B

Marketing In Real Life

I'm often asked how much money to budget for B2B marketing - usually towards the end of the year when annual budgets are being developed. Most people already have a ballpark number in mind.

A CMO’s Guide to Chatbot Marketing

Content Standard

Little sets the imagination on fire as much as a robot. It’s the stuff of childhood dreams. Once its machinations kick in, our brains run off with endless possibilities for what this might mean for our day-to-day lives.

CMO 102

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Write a Business Letter That Won’t Get Ignored


Nowadays, writing a letter can seem completely archaic. I mean, do people even send mail anymore or do they only communicate through email and messaging? In the business world, letters are actually still crucial for collaboration.

Apps And Digital Learning Tools For University Students

Source: In a world governed by mobile technology, there is a seemingly endless offering of education and organizational apps, each claiming to be the best in its particular niche (study, time management, etc.). Superlatives, aside, you don’t need to know which one is “best.”

Tools 70

4 Talent Acquisition Strategies to Find the Best Employees


In 2018, almost 75% of employers struggled to fill positions with the right candidates.

Instagram Announces Hashtag Search on the Graph API

Brandwatch Marketing

Hashtag analysis capabilities remain in tact for businesses after deprecation of the Platform API. Platform Instagram instagram api instagram api changes instagram api hashtags instagram changes

API 69

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Influencer Marketing Lessons from SEPHORiA | Traackr


This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media

How to Tell if You’re Wasting Money on Google Ads


Search advertising is the biggest expense for most digital advertisers, yet many are uncertain they are spending efficiently.


Why Brands Bring Their Advertising In-House


Every brand wants to create more content—be it TV ads, e-books, or infographics. The question then becomes whether brands have the internal resources to turn those ideas into assets. In the past, many companies would outsource to agencies.

How to Use Landing Pages Throughout the Customer Lifecycle


There’s a common misperception that websites and landing pages are the same thing. However, there’s a big difference between them: While you likely have a website that gives an overview of your company and your services, landing pages are standalone pages that serve a specific purpose — often to promote a particular product or service. […]. The post How to Use Landing Pages Throughout the Customer Lifecycle appeared first on The ONTRAPORT Blog. Landing Pages

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!