Thu.Nov 01, 2018

100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced.

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Sales & Marketing: It Is Time To Bury The Hatchet


According to a study conducted by Forrester Research, there are only 8% of companies that have created a strong alignment between their sales and marketing departments.

Expert Insight: How B2B Marketers are Achieving Their Top Objectives Through Content Marketing

KoMarketing Associates

How Content Drives the Customer Journey

Marketing Insider Group

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Determine Your Marketing Budget


When you are working with a marketing team and getting your digital strategy ready to go, it's essential to have some type of marketing budget.

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More Trending

How to Eliminate Breakpoints to Improve Customer Experience

Measure Up Marketing

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study.

Why Brands Bring Their Advertising In-House


Every brand wants to create more content—be it TV ads, e-books, or infographics. The question then becomes whether brands have the internal resources to turn those ideas into assets. In the past, many companies would outsource to agencies.

Do You Need a New B2B Pricing or Packaging Model?

Fusion Marketing Partners

If you are facing stagnant or declining sales on one or more products and services, it may be because the […]. B2B Pricing b2b packaging B2B pricing

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Understanding CSS Animations in Email: Transitions and Keyframe Animations


Email marketers and designers are constantly looking for ways to set their campaigns apart in the inbox. From design to dynamic content and promotions to personalization, marketers are testing out different techniques to pique subscriber interest and increase engagement.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

We analyzed 5,000+ martech companies by network strength: here’s what we found


The following is a guest post by Anand Thaker , CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years.

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)


Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5

How to Make Sure You Give as Much as You Take in Email Marketing

Modern B2B Marketing

In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today.

Email 135

All Leads Are Not Created Equal: Which LeadGen Agency Should You Opt For?

Marketing Envy

Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Hidden Barriers within Most Content Operations


Successful content marketing involves more than writing, designing, and producing stories. A well-run operation also involves strategizing, collaboration from multiple team members, and well-run feedback cycles. Business ROI is the.

Becoming an Influencer: 6 Keys to Double-Gigging As a Writer and Influencer (5 of 5)


As influencer marketing continues to reach and attract mass markets, journalists are eyeing the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers.

Social Media Demand Generation: A Q&A


B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

What’s driving the news cycle of the Trump administration?

Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay this October in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads, but stirred some interesting comments and dialogue along the way.

List 75

Excellence is obsolete: redefining the standard for success


“Something deep in the human heart breaks at the thought of a life of mediocrity.” ? Lewis In literature, in media and most certainly in the workplace, mediocrity carries a decidedly negative connotation. Nobody wants to be merely mediocre. Google “mediocrity” and you’ll get results such as. Backstage

How to determine marketing budget for B2B

Marketing In Real Life

I'm often asked how much money to budget for B2B marketing - usually towards the end of the year when annual budgets are being developed. Most people already have a ballpark number in mind.

Apps And Digital Learning Tools For University Students

Source: In a world governed by mobile technology, there is a seemingly endless offering of education and organizational apps, each claiming to be the best in its particular niche (study, time management, etc.). Superlatives, aside, you don’t need to know which one is “best.”

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Instagram Announces Hashtag Search on the Graph API

Brandwatch Marketing

Hashtag analysis capabilities remain in tact for businesses after deprecation of the Platform API. Platform Instagram instagram api instagram api changes instagram api hashtags instagram changes

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What Is Content Score?


There's an old adage that you can't improve what you don't measure. But just because you measure something doesn't mean you can improve it. Content Quality

How to Tell if You’re Wasting Money on Google Ads


Search advertising is the biggest expense for most digital advertisers, yet many are uncertain they are spending efficiently.


A CMO’s Guide to Chatbot Marketing

Content Standard

Little sets the imagination on fire as much as a robot. It’s the stuff of childhood dreams. Once its machinations kick in, our brains run off with endless possibilities for what this might mean for our day-to-day lives.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.