Webbiquity
NOVEMBER 11, 2021
Guest post by Dylan Berger. Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Image credit: Francesco Califano on Unsplash. That said, establishing a small-but-loyal customer base isn’t the ultimate goal.
B2B Marketing Zone Submitted Articles
NOVEMBER 11, 2021
Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.
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Sana Commerce
NOVEMBER 11, 2021
The B2B e-commerce struggle continues to center on how to gracefully transition customers to a new way of working. By this we mean getting your B2B customers online. While it’s still a challenge today, businesses can now capitalize on the fact that B2B buyers actively and overwhelmingly want to buy online.
Search Engine Journal
NOVEMBER 11, 2021
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
NOVEMBER 11, 2021
“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
NOVEMBER 11, 2021
As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable? “I think communications in general is hard to measure. It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies.
The Daily Egg
NOVEMBER 11, 2021
Business formation services handle the entire business creation process, saving you money and cutting down on stress. We spent 10 days reviewing. The post Best Business Formation Services Compared appeared first on The Daily Egg.
SEMrush
NOVEMBER 11, 2021
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush Traffic Analytics to your subscription and benefit from the new feature.
Spiralytics
NOVEMBER 11, 2021
In the fold of digital marketing, companies that do not have or neglect an active. The post 8 Social Media Marketing Tips to Grow Your Business appeared first on Spiralytics Inc.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
NOVEMBER 11, 2021
In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. In this post, you’ll find the survey results and we will take a look at how one of our agency partners successfully overcame some of these key challen.
The Daily Egg
NOVEMBER 11, 2021
Best Online Incorporation Services Compared We investigated the best online incorporation services available to create a list of our top five. The. The post Best Online Incorporation Services Compared appeared first on The Daily Egg.
Search Engine Journal
NOVEMBER 11, 2021
Google's Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The Future Of SEO appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 11, 2021
What is the personal impact of a disjointed tech stack? Say you order an item online, and it doesn’t show up. You reach out on the company’s web chat feature for help. You get a (delayed) response that requires back and forth. Every new response you receive is from a different agent who hasn’t read your message history. Unfortunately, email brings the same problem: a different agent who doesn’t see your chat history, forcing you to explain your issue from the beginning.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 11, 2021
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data The post Massive CTR Study Reveals Actionable Insights appeared first on Search Engine Journal.
Martech
NOVEMBER 11, 2021
The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. This makes marketers’ online customer engagement more important now than ever. Elena Hoffman, Sr. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives.
Search Engine Journal
NOVEMBER 11, 2021
A successful brand ambassador program can offer big business benefits, helping you reach new audience segments in compelling, authentic ways. Here's how it's done. The post Everything You Need For A Successful Brand Ambassador Program appeared first on Search Engine Journal.
Hannon Hill
NOVEMBER 11, 2021
As we look to maneuver the digital landscape post-pandemic, we’re exploring digital marketing trends that we’re accelerated by the COVID-19 pandemic and only continue to gain momentum.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
NOVEMBER 11, 2021
Ask these important questions before choosing a content marketing agency to ensure a good fit for your unique goals, team, and organization. The post Hiring a Content Marketing Agency? Ask These 11 Questions First appeared first on Search Engine Journal.
Heinz Marketing
NOVEMBER 11, 2021
By Win Salyards , Marketing Consultant at Heinz Marketing. This time of year, especially with Daylight Savings, it’s essential to be aware of how we’re feeling and keep track of our mental health to support productivity. In my opinion, this is a topic that we don’t talk about enough, especially since it has ramifications on our productivity as professionals.
Content Science Review
NOVEMBER 11, 2021
Explore our content technology infographic to see the major categories of content technology and the top technologies within each category. .
SEMrush
NOVEMBER 11, 2021
There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
NOVEMBER 11, 2021
Dwell time is one of many user interaction signals that finds its way into experts' lists of top Google search ranking factors. The post Dwell Time: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
SEMrush
NOVEMBER 11, 2021
We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest trends and shifts in consumer online behavior which may affect Black Friday 2021 deals.
DivvyHQ
NOVEMBER 11, 2021
With data privacy being such a hot topic across the tech world, it's no surprise that even the average consumer may be more hesitant to give personal information to brands. But as marketers, we know how crucial that data can be to creating relevant and personalized content experiences. So, we need to capture and use that data in ethical ways. Here are some guidelines to help ensure that your approach to capturing and using customer data is trustworthy, and the resulting content experiences are i
Martech
NOVEMBER 11, 2021
The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. This ongoing research project, based on a survey of over 9,000 individuals in 12 global regions, confirms that digital interactions are now strongly preferred to in-person encounters, es
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Square 2 Marketing
NOVEMBER 11, 2021
Make The Right Marketing Moves For What You Offer. Recently, I was listening to a podcast during which the guest referred to her previous company as a "vitamin, not a painkiller.".
Martech
NOVEMBER 11, 2021
Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The acquisition reflects the belief that more personalized email content with drive more opens, clicks and ultimately revenue.
Scoop.it
NOVEMBER 11, 2021
Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.
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