Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human team behind the logo, and to build a genuine connection.

Video Marketing 290

Video Marketing Content Marketing Planning Youtube 290

Square 2 Marketing

JUNE 16, 2020

Your Prospects Decide How Their Buyer Journey Progresses And When They Want To Talk To Your Sales Team. I love working with CEOs, marketing directors and sales leaders at midsize companies. You’re aggressive, results-oriented and direct. But you have a blind spot for you own prospects’ buyer journeys, and it’s impacting your ability to create the marketing machine you need to grow your company.

Leads 60

Leads Lead Marketing Qualified Leads Buyer's Journey 60

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately. Most of the time, they won’t be opening up their wallet right away, but having their email gives you a chance to convert them later on.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

InsightSquared

JUNE 16, 2020

Sales rarely follows a linear path. As much as you prepare and strategize for every deal, things never seem to go exactly as planned. Fortunately, many sales teams are improving coaching and executing using the new Guided Selling technology. While the term is not new, Guided Selling has recently gained momentum in the B2B selling world due to its ability to adapt on demand and scale coaching across an entire sales team.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JUNE 16, 2020

On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient.

Zoominfo 182

Zoominfo Advertising Mediums Press Advertising Agencies 182

KoMarketing Associates

JUNE 16, 2020

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

Vision Edge Marketing

JUNE 16, 2020

Finding the intersection of Passion and Pain could expand your organization’s marketing potential. It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. There are various ways to unearth these pain points, like conducting customer research, to help select which are most relevant and compelling for each segment we intend to pursue.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Tony Zambito

JUNE 16, 2020

In a period of ninety days, the world and business of commerce have been shocked by its foundations. Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to help them chart a new course in troubled waters.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Zoominfo

JUNE 16, 2020

On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient.

Zoominfo 147

Zoominfo Advertising Mediums Press Advertising Agencies 147

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading → The post 3 Keyword Research Trends to Get Your Content Seen appeared first on Content Marketing Institute.

Keywords 140

Keywords Research Trends Content 140

Oktopost

JUNE 16, 2020

Oh yes, Dad Jokes. What better way to celebrate Father’s Day than with a Dad Jokes battle between the Father’s of Oktopost! (Just in time for Father’s Day!). These jokes are often so horrible that you can’t help but chuckle at how absolutely ridiculous they are. And as part of Oktopost company culture , our Okto-dads love jokes! So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA,

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

Sprout Social

JUNE 16, 2020

As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides building our a thorough content strategy , how can you prove that you are who you say you are? That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters.

Facebook 116

Facebook Profiling Paid Search Agency Contact Marketing 116

DivvyHQ

JUNE 16, 2020

Everywhere you look, new applications and tools are transforming business operations. One such tool, AI, is having a resounding impact on the creative world, helping businesses create better content for their target audience. Let's take a look at what the future may hold.

Content Marketing 107

Content Marketing Content Creativity Marketing 107

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. “Lead generation is part of demand generation.”. “They’re the same. Saying ‘demand gen’ is just trendy right now.”.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

Brightedge

JUNE 16, 2020

Read time: 7 min HTTP status codes are easy to understand but the issues that arise they identify can be complicated to fix. Monitoring the status codes and addressing issues are critical to long-term performance of your website. What is an HTTP status code? Every time you visit a website, such as this blog page, your device sends a request for that page.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

EveryoneSocial

JUNE 16, 2020

If you’ve been around the marketing and brand world for a bit now, you’ve probably heard all sorts of industry terms and “buzzwords” that sometimes lose their value. Marketing is always evolving, which means industry trends and tactics are always popping up with many novel strategies that are worth exploring and implementing at work. One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter.

Activities 103

Activities Brand Identity Branding Sample 103

Heinz Marketing

JUNE 16, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Can you believe it’s June already? It’s graduation season! Though graduations look a little different in 2020 than we’re typically used to, there are still new college grads entering the workforce and probably wondering how best to transition from student to professional. Inspired by a recent conversation I had with our own University of Washington Sales intern ( Go Dawgs!!

Internet Marketing 95

Internet Marketing Opinions Deliverability Linkedin 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 16, 2020

They say, "The best things in life are free." Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks , BMX bikes , DVDs of the movie Kung Fu Panda 3. So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception.

Paid Social Agency 100

Paid Social Agency Social Media Advertising Agencies Organization 100

Metadata

JUNE 16, 2020

The ABM category is consolidating. Today, Demandbase announced that it’s acquiring Engagio , and it comes as no surprise. As the default leader in ABM, Demandbase looks to innovate and unify its platform, and Engagio is a piece of that puzzle, providing that account-level view that makes Engagio unique. The recent addition of a seasoned SVP of engineering from Oracle (shout out to Supreet) puts them at “Toyota” status: reliable, popular, and legacy technology.

DemandBase 91

DemandBase Account Based Marketing ABM Zoominfo 91

Hubspot

JUNE 16, 2020

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients' that you're the most well-suited to meet their needs, and help you stand out from the competition. And, if you're particularly interested in providing social media-related services, you'll need to create a social media proposal.

Social Media 100

Social Media Marketing Proposals Media Work Management 100

Optinmonster

JUNE 16, 2020

Do you want to add a BigCommerce popup to your online store to increase sales, but aren’t sure how? BigCommerce is one of the biggest eCommerce platforms on the market. It allows business owners to build a website and start selling their products in minutes. But just like any online store, getting more sales means connecting with your customers on a more personal level.

Top of Funnel 75

Top of Funnel Trigger Marketing Display Template 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Metadata

JUNE 16, 2020

As an AdOps lifer, I spend a lot of time thinking about the most efficient application of ad spend and which channels to leverage for the best ROI. Now more than ever, having a coherent strategy and the foresight to execute it effectively are critical, but not so different than how we might have applied the lessons of the past decade in a pre-pandemic landscape.

Top of Funnel 64

Top of Funnel Lead Ranking Advertising Funnels Account Based Marketing 64

Hubspot

JUNE 16, 2020

What is sales performance? It’s the measurement of sales activity and corresponding results compared to the sales expectations and quota. Good sales performance is highly valued but it can also be elusive to achieve for many salespeople and organizations. The key to good sales performance is consistency. Anyone can have a good sales month, but a high-performing salesperson and sales team can meet or exceed expectations for an extended period of time through different sets of economic circumstanc

Peer-to-peer 77

Peer-to-peer Hubspot Forecasting Allocation 77

Perkuto

JUNE 16, 2020

“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted messaging in real-time thanks to the impressive technology solutions of the current MarTech landscape.

Marketo 64

Marketo Marketing Automation Services Marketing Automation Impressions 64

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ActiveDEMAND

JUNE 16, 2020

Most marketing pros focus on pre-sale marketing activity to get more brand awareness and leads, but post-sale could use some love from marketing as well. Marketing automation with ActiveDEMAND can be used to create a smart drip campaign that trains customers and helps them get value out of a relationship with your company. Step 1: Establish Goals and Triggers.

Training 60

Training Customer Surveys Campaigns Marketing Automation Services 60

ClearVoice

JUNE 16, 2020

If you’ve logged onto the internet at any point between March and today, you’ve seen the onslaught of COVID-19 emails inundating your inbox, ads on social media and commercials on your chosen streaming service. Most of this content sounds similar — some version of “Here’s what we’re doing to keep you safe.” (What were they doing before, anyway?) Companies are navigating the delicate balance of keeping employees and customers healthy but also staying in business.

Examples 59

Examples Contingency Planning Advertising Agencies Work Management 59

QuanticMind

JUNE 16, 2020

In order to understand the real value of utilizing a marketing intelligence platform, you first need to know what marketing intelligence is. The fundamental purpose of marketing intelligence involves analyzing all relevant internal and external data sources related to the marketing efforts and performance of a business and then using these insights to inform future strategic decisions.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57