Fri.Jan 24, 2020

article thumbnail

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well.

article thumbnail

The Art and Science of Content Marketing ROI

Contently

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint, and make a tenuous case to your boss.

ROI 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adopt Emoji Marketing for More Engagement in 2020

Martech Advisor

The popularity of emojis and the engagement they garner has motivated brands to integrate them into their marketing message. But when and how can you use emoji marketing? Let’s find out with some inspiring emoji marketing campaigns. We'll also look at some statistics to understand and break down the trend. Emojis are a widely used part of human communication on digital mediums.

article thumbnail

Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings. I am particularly fond of the Wall Street Journal Op-Ed that provides “advice” for NASA’s star intern. As always, happy reading and listening!

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Chrome Changes are a Blessing in Disguise

Liveintent

Chrome Changes are a Blessing in Disguise. I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. While this change is to be applauded in that it appears Google will finally hold themselves to the same standards as the rest of the industry, we shouldn’t be naive. First-party cookies from YouTube and Google Search will be unaffected by this change.

Opt-out 114

More Trending

article thumbnail

The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

Some interesting news! On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. This is the snippet at the top of the SERP for best Brooklyn bagels: Up until Wednesday, the result in the featured snippet would also appear as the first result on the first page of t

Features 111
article thumbnail

5 Steps to Creating Ads People Love

Digital Marketing World Forum

Tech and trends are changing today faster than the seasons, and with more competition out there than ever before, it’s vital to create marketing content that grabs and resonates with consumers. . Since consumers don’t generally like ads, businesses want to produce as many high like- and share-ability ads as they can. They must create feasts of authentic, slap-yo-face content that grabs, prompts, and fuels consumer intrigue for more and more.

article thumbnail

Design A Heart-Melting Valentine’s Day Banner In Bannersnack

Bannersnack

One of the most romantic days of the year is almost here. Chocolate, heart-shaped candies, pink decorations, and love declarations will define this period. Cupid’s work is done and now it’s our job to do the rest. Valentine’s Day represents an opportunity to make your brand stand out and increase sales, especially if you’re in […].

Banners 99
article thumbnail

7 B2B Marketing Trends to Embrace in 2020 via @alexanderkesler

Search Engine Journal

Here are seven things forward-thinking B2B companies should embrace this year. The post 7 B2B Marketing Trends to Embrace in 2020 via @alexanderkesler appeared first on Search Engine Journal.

Trends 100
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Nine brands innovating customer-centric retailing today

ClickZ

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers.

article thumbnail

What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part one, we take a look back at the state of the gig economy in 2010. There is no denying the rise of the gig economy in recent years. In fact, the number of freelance and contract professionals in the United States has never been as high, with an estimated 57.3 million working for themselves.

article thumbnail

Header Tags: What They Are and How to Use Them

Hubspot

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging 97
article thumbnail

Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior.

Course 87
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap]

Content Marketing Institute

Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing. Continue reading → The post Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap] appeared first on Content Marketing Institute.

Privacy 85
article thumbnail

2020 Vision: 5 B2B Marketing Trends To Watch

Aberdeen

We recently welcomed another decade with open arms, high expectations, and new year’s resolutions. 2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Here are five marketing trends that you should be looking into this year. 1.

article thumbnail

How to Find Thousands of Hot Ideas for Your YouTube Content Creation

BuzzSumo

The post How to Find Thousands of Hot Ideas for Your YouTube Content Creation appeared first on BuzzSumo.

Youtube 103
article thumbnail

How to Find the Best Software for Enterprise B2B Content Creation

Kapost

Content is at the heart of everything we do as modern B2B marketers. And it’s much more than blog posts and eBooks: Today, content encompasses everything from sales emails to. The post How to Find the Best Software for Enterprise B2B Content Creation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Delivering Episode 14: How does an average subscriber think about email?

Litmus

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

article thumbnail

Audience Targeting and Why It’s Important

Matchcraft

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Sitelinks can improve the overall performance of ad campaigns. Below are some benefits of using sitelinks: Cost-effectiveness – Targeting the right audiences helps resellers/agencies ensure that their advertisers’ ads are only being shown to audiences that are interested in purchasing their products/

article thumbnail

How to Create a Data-driven YouTube Marketing Strategy for More Views

BuzzSumo

The post How to Create a Data-driven YouTube Marketing Strategy for More Views appeared first on BuzzSumo.

Youtube 81
article thumbnail

Collaboration: The Key to the ‘Cookie Conundrum’

Martech Advisor

With the pending death of third-party cookies, this piece from Ankur at PubMatic dives into why collaboration across the ad-tech ecosystem is key to finding a scalable solution for identity resolution today, says, Ankur Srivastava, Senior Director, Product Management, PubMatic. Programmatic advertising as we know it relies on cookies for everything: from audience segmentation and targeting, to frequency capping and attribution.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

What Is A Sales Funnel and How Does It Help With Sales?

Belkins

How do cold prospects become hot leads? What happens before these hot leads turn into buyers? When do things get started? And how to stay afloat and move to the next level? When you’re about to brave unknown B2B terrains and start working with your target audience, these questions haunt you for a reason. According to SBA research, 80% of small B2B organizations fail in the first year.

article thumbnail

Top 10 Digital Marketing Articles of this Week: 24th January 2020!

PageTraffic

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article.

Buzz 52
article thumbnail

Going In-House and Applying Outsourced Advertising Sales: Managed Service, or Outstaffing?

Smartyads

Outsourced advertising sales models are gaining real traction among ad tech players who are planning to build their own programmatic business these days. Even though programmatic advertising platforms are still on the verge of glory, brands aim for more independence in decision-making and strive to unlock all benefits of.

article thumbnail

CCPA: How Evergage Supports Compliance

Salesforce Marketing Cloud

Signed into law in 2018, the California Consumer Privacy Act (CCPA) went into effect on Jan. 1, 2020. This law grants California-based consumers new privacy rights – including the ability to know and access the personal data that businesses have collected on them; have that information deleted, if desired (by the business and its service [.].

Privacy 52
article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

The 4 YouTube Analytics Tools You Need

Brandwatch Marketing

Youtube 99
article thumbnail

How to Write A Follow up Email the Right Way

Belkins

You wrote your B2B pitch email. Sent it at the right time. And you saw it land directly to your prospects’ inboxes. After a while, you think it’s time to give your recipients a little nudge and get them to respond. However, the question on your mind is, how do you write a follow up so good, it gets results? There is no point in sugar-coating it, follow-ups are easy to mess up.

article thumbnail

Terminus on Terminus: How Our Team Uses Terminus to Run ABM at Scale

Terminus

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers. We practice what we preach – and we’ve practiced a lot.