Fri.Jan 24, 2020

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not.

The Art and Science of Content Marketing ROI

Contently

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year.

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Adopt Emoji Marketing for More Engagement in 2020

Martech Advisor

The popularity of emojis and the engagement they garner has motivated brands to integrate them into their marketing message. But when and how can you use emoji marketing? Let’s find out with some inspiring emoji marketing campaigns.

Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap]

Content Marketing Institute

Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing.

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Nine brands innovating customer-centric retailing today

ClickZ

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset.

The 4 YouTube Analytics Tools You Need

Brandwatch Marketing

Marketing

Chrome Changes are a Blessing in Disguise

Liveintent

Chrome Changes are a Blessing in Disguise. I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022.

How to Find the Best Software for Enterprise B2B Content Creation

Kapost

Content is at the heart of everything we do as modern B2B marketers. And it’s much more than blog posts and eBooks: Today, content encompasses everything from sales emails to. The post How to Find the Best Software for Enterprise B2B Content Creation appeared first on Kapost Blog.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Delivering Episode 14: How does an average subscriber think about email?

Litmus

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson.

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5 KPIs to Measure Thought Leadership

SmartBug Media

Changing the way your industry thinks is quite a lofty goal. But there’s a reason for sayings like, “If you shoot for the moon, you will land among the stars.” Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them.

How to Create a Data-driven YouTube Marketing Strategy for More Views

BuzzSumo

The post How to Create a Data-driven YouTube Marketing Strategy for More Views appeared first on BuzzSumo

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2020 Vision: 5 B2B Marketing Trends To Watch

Aberdeen

We recently welcomed another decade with open arms, high expectations, and new year’s resolutions.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Design A Heart-Melting Valentine’s Day Banner In Bannersnack

Bannersnack

One of the most romantic days of the year is almost here. Chocolate, heart-shaped candies, pink decorations, and love declarations will define this period. Cupid’s work is done and now it’s our job to do the rest.

Marketing Interns: How to Create a Mutually Beneficial Internship

Sharpspring

Whether you’re a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team.

The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

Some interesting news! On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP).

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What are the Core SEO Trends and Strategies to Focus in 2020

Altitude Branding

The old SEO strategies and techniques that we used in the past still work but don’t seem to be as effective as expected.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Header Tags: What They Are and How to Use Them

Hubspot

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP).

Audience Targeting and Why It’s Important

Matchcraft

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Sitelinks can improve the overall performance of ad campaigns.

How to Find Thousands of Hot Ideas for Your YouTube Content Creation

BuzzSumo

The post How to Find Thousands of Hot Ideas for Your YouTube Content Creation appeared first on BuzzSumo. Content Marketing Marketing Trends

What Is A Sales Funnel and How Does It Help With Sales?

Belkins

How do cold prospects become hot leads? What happens before these hot leads turn into buyers? When do things get started? And how to stay afloat and move to the next level?

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Top 10 Digital Marketing Articles of this Week: 24th January 2020!

PageTraffic

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article. Digital Marketing

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How to Make An Efficient Content Pipeline

Valasys

Content marketing is all about attracting engaging with & converting the prospects by engaging with them at the right time, on the most suitable platforms across the web. If everything goes spot-on, the process culminates with clinching of sales.

Going In-House and Applying Outsourced Advertising Sales: Managed Service, or Outstaffing?

Smartyads

Outsourced advertising sales models are gaining real traction among ad tech players who are planning to build their own programmatic business these days.

4 Steps to Scale Efficiently

Outreach

Just about every company can agree on one thing — more revenue is always a good thing. The only problem is that scaling revenue is challenging and scaling it efficiently--with minimal cost--is even harder. Luckily, Outreach can help make the process of scaling much easier.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

CCPA: How Evergage Supports Compliance

Evergage

Signed into law in 2018, the California Consumer Privacy Act (CCPA) went into effect on Jan. 1, 2020.

What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part one, we take a look back at the state of the gig economy in 2010. There is no denying the rise of the gig economy in recent years.

Your Blueprint to Marketing in China in 2020 (Chinese New Year Special)

Martech Advisor

China’s substantial population, its thriving economy, and unique cultural norms make it an exciting region for marketers around the globe. In our Chinese New Year special, we discuss: Why marketing to China is now a key priority. Five tips to help you outline a marketing strategy for China.