Fri.Jan 24, 2020

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well.

The Art and Science of Content Marketing ROI

Contently

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint, and make a tenuous case to your boss. But you’ll be playing a dangerous game for two reasons: 1.

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Adopt Emoji Marketing for More Engagement in 2020

Martech Advisor

The popularity of emojis and the engagement they garner has motivated brands to integrate them into their marketing message. But when and how can you use emoji marketing? Let’s find out with some inspiring emoji marketing campaigns. We'll also look at some statistics to understand and break down the trend. Emojis are a widely used part of human communication on digital mediums. They are effective in communicating the ‘right’ emotion to an otherwise bland and emotionless text.

Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings. I am particularly fond of the Wall Street Journal Op-Ed that provides “advice” for NASA’s star intern. As always, happy reading and listening! Articles. “From friendships to salary negotiations, 2020 can be the year you conquer work and your career.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The 4 YouTube Analytics Tools You Need

Brandwatch CX

Marketing

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Nine brands innovating customer-centric retailing today

ClickZ

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc.

How to Find Thousands of Hot Ideas for Your YouTube Content Creation

BuzzSumo

The post How to Find Thousands of Hot Ideas for Your YouTube Content Creation appeared first on BuzzSumo. Content Marketing Marketing Trends

5 Steps to Creating Ads People Love

Digital Marketing World Forum

Tech and trends are changing today faster than the seasons, and with more competition out there than ever before, it’s vital to create marketing content that grabs and resonates with consumers. . Since consumers don’t generally like ads, businesses want to produce as many high like- and share-ability ads as they can. They must create feasts of authentic, slap-yo-face content that grabs, prompts, and fuels consumer intrigue for more and more.

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Negative Replies: To Give It Up or To Work It Out?

Belkins

When you consider all outcomes of your email campaigns, don’t be afraid to ask the right questions. Even if they scare you. For example, don’t say “What should I do if I get negative replies?”. Say “What should I do when I get negative replies?”. It’s going to happen, sooner or later. No matter how good your templates are. No matter how much time you put into personalizing your unique value proposition. You can’t always get into your prospects’ heads.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Design A Heart-Melting Valentine’s Day Banner In Bannersnack

Bannersnack

One of the most romantic days of the year is almost here. Chocolate, heart-shaped candies, pink decorations, and love declarations will define this period. Cupid’s work is done and now it’s our job to do the rest. Valentine’s Day represents an opportunity to make your brand stand out and increase sales, especially if you’re in […]. Design News & Updates

What are the Core SEO Trends and Strategies to Focus in 2020

Altitude Branding

The old SEO strategies and techniques that we used in the past still work but don’t seem to be as effective as expected. As Google is continuously updating its algorithm to deliver users the most relevant results, SEO experts all across the globe are becoming aware of the new SEO trends and strategies that are considered to be the future of SEO. What are the Core SEO Trends and Strategies to Focus in 2020?

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7 B2B Marketing Trends to Embrace in 2020 via @alexanderkesler

Search Engine Journal

Here are seven things forward-thinking B2B companies should embrace this year. The post 7 B2B Marketing Trends to Embrace in 2020 via @alexanderkesler appeared first on Search Engine Journal. Content Marketing Digital Experience

Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Marketing Interns: How to Create a Mutually Beneficial Internship

Sharpspring

Whether you’re a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team. Marketing interns can help your team tackle a wide range of entry-level tasks that might otherwise bog down more experienced team members.

Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap]

Content Marketing Institute

Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing. Continue reading → The post Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap] appeared first on Content Marketing Institute. Company News

The Role of Finance in Customer Experience Management

Martech Advisor

Customer centricity is critical in a recurring business model; finance owns critical customer functions like invoicing, payment processing, and crediting, so it should be closer to their Sales teams & Customer Relationship Management system, says, Brion,Vice President of Product Management, Salesforce. Lately, it seems like anything I want can be acquired via subscription or usage-based contract. This includes software, music, transportation and even clothing.

2020 Vision: 5 B2B Marketing Trends To Watch

Aberdeen HCM Essentials

We recently welcomed another decade with open arms, high expectations, and new year’s resolutions. 2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Here are five marketing trends that you should be looking into this year. Content Marketing. Content is ubiquitous and at the core of every successful B2B marketing strategy.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Your Blueprint to Marketing in China in 2020 (Chinese New Year Special)

Martech Advisor

China’s substantial population, its thriving economy, and unique cultural norms make it an exciting region for marketers around the globe. In our Chinese New Year special, we discuss: Why marketing to China is now a key priority. Five tips to help you outline a marketing strategy for China. Important trends and metrics to remember for 2020. As the world’s second-largest economy in terms of GDP, China is now a key market region for brands.

How to Create a Data-driven YouTube Marketing Strategy for More Views

BuzzSumo

The post How to Create a Data-driven YouTube Marketing Strategy for More Views appeared first on BuzzSumo

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Chrome Changes are a Blessing in Disguise

Liveintent

Chrome Changes are a Blessing in Disguise. I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. While this change is to be applauded in that it appears Google will finally hold themselves to the same standards as the rest of the industry, we shouldn’t be naive. First-party cookies from YouTube and Google Search will be unaffected by this change.

Inspired Marketing: 13 Questions for Intuit’s Simon Worsfold

Ceros

Reading Time: 5 minutes. Welcome to Inspired Marketing , where we find creative CMOs (and future CMOs) and grill them about all things marketing—data, social media, those annoying buzzwords—but mostly about how they stay inspired. For this first installment we spoke with Simon Worsfold, Senior Manager, Content & Research at Intuit. Previously, he worked at the small startup TSheets—when it was acquired by Intuit, he joined his current team, which he now leads.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Delivering Episode 14: How does an average subscriber think about email?

Litmus

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host’s wife, Valerie Jackson.

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The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

Some interesting news! On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing.

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How To Reply To A Negative Email?

Belkins

When you consider all outcomes of your email campaigns, don’t be afraid to ask the right questions. Even if they scare you. For example, don’t say “What should I do if I get negative replies?” ” Say “What should I do when I get negative replies?” ” It’s going to happen, sooner or later. No matter how good your templates are. No matter how much time you put into personalizing your unique value proposition.

How to Find the Best Software for Enterprise B2B Content Creation

Kapost

Content is at the heart of everything we do as modern B2B marketers. And it’s much more than blog posts and eBooks: Today, content encompasses everything from sales emails to. The post How to Find the Best Software for Enterprise B2B Content Creation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Content Creation Marketing Techonology

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.