Fri.Mar 05, 2021

Creating an Organization Personality for ABM

PureB2B

The endgame of successful B2B marketing isn’t about winning new deals. What you want are the deals that really matter. We all know that it’s not about the number of leads you generate, but the amount of revenue potential you bring in.

20 Reasons Why Email Marketing Is a Channel You Should Not Be Ignoring

SendX

The number of email users surpassed the 3,9 billion mark. 59% of customers influence the decision to purchase by letters. However, even today there are professionals who are skeptical about email marketing. Of course, you can refuse any communication channel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

The 5 Types Of Lifecycle Email Marketing And Their Examples

SendX

Marketing is no longer restricted to the prime location billboards or prime time television adverts. It has long since evolved past the transactional efforts to maximize sales.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue.

CRM 160

More Trending

5 St. Patrick’s Day Marketing Ideas (+ All the Tools You’ll Need)

Optinmonster

Are you looking for the best St. Patrick’s Day marketing ideas to increase sales across your site? Patrick’s day is one of the most festive holidays of the year. And while people tend to celebrate with green beer and corned beef, one thing’s clear: most consumers LOVE the holiday.

Tools 86

The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]

Content Marketing Institute

Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples.

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages.

Email inspiration: 16 places to look for exciting email examples

Litmus

Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design.

Email 74

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

What Marketers Need to Know About YouTube Shorts

Hubspot

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences.

25+ direct-to-fan marketing tools for indie musicians

ConvertKit

As a former singer myself, I know firsthand how easy it is to get absorbed into your music and put things like marketing on the backburner. “ I’ll deal with it later ”, you say… “ I’m a musician, not a marketer.”.

Tools 72

How ViON Accelerated Growth with an Account Based Strategy

Triblio

Last week at B2BMX, ViON’s Senior VP of Marketing Liz Anthony presented a live session titled “ Blast Open Doors and Accelerate Growth with an Account-Based Experience ”.

RFQ vs. RFP: What’s the Difference?

Hubspot

Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That's similar to what businesses do when they need to purchase something as well, except it's a slightly more formal process.

RFP 66

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Ways AI Ramps Up Lead Conversion

TrueInfluence

Artificial Intelligence in business is on a roll, and lead conversion is one of the beneficiaries. From digital voice assistants like Siri or Alexa, to articulate chatbots guiding engagement, and personalized online experiences, AI is accelerating revenue growth in the B2B domain. .

The Beginner's Guide to the Competitive Matrix [Template]

Hubspot

Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? Whether you currently own or you' re looking to start your own business, you need to do the same thing.

SWOT 65

Search Intent and SEO: How to Match Content With Search Intent

seo.co

Creating high-quality content is not only about readability and keyword usage, there’s a whole other secret sauce to optimizing your content so that it performs well in search engines and drives traffic to your site. Having great content IS part of the equation, just not the whole thing.

The Plain English Guide to Demand-Side Platforms (DSP)

Hubspot

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

Todd Abbott is on a personal mission to significantly increase the dreaded 16 month tenure of CROs today. Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad.

Exploring DOOH advertising with Hunter Phillips | choozlechat ep. #18

Choozle

In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is. How DOOH advertising fits into your marketing strategy.

How To Evaluate an Online Video Platform

Vidyard

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020.

Google Sites Sitemap Documentation Removed via @martinibuster

Search Engine Journal

Official developer pages updated to reflect that Google Sites no longer creates sitemaps The post Google Sites Sitemap Documentation Removed via @martinibuster appeared first on Search Engine Journal. News SEO

Sites 82

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Forecasting the Unforecastable: Less Data, More Knowledge

Marketo

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. But in 2020 it has been tough. Impossible, even. If the impact of COVID-19 wasn’t enough, Brexit uncertainty added to the doubt.

Brave Browser to Launch Its Own Search Engine via @MattGSouthern

Search Engine Journal

Brave, makers of an open-source web browser, are launching a privacy-focused alternative search engine that will offer options for ad-supported and ad-free search results. The post Brave Browser to Launch Its Own Search Engine via @MattGSouthern appeared first on Search Engine Journal. News Tools

B2B creative: 6 best practices for social media

Modern B2B

The post B2B creative: 6 best practices for social media appeared first on Modern | B2B Marketing Agency.

WordPress Gutenberg 10.1 Boosts Core Web Vitals via @martinibuster

Search Engine Journal

Update to the Gutenberg editor improves WordPress Core Web Vitals The post WordPress Gutenberg 10.1 Boosts Core Web Vitals via @martinibuster appeared first on Search Engine Journal. News WordPress

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.