Marketing Insider Group

NOVEMBER 23, 2016

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers will get you the right […]. The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group.

Content 187

Content Segmentation Interactive Marketing Business 187

Biznology

NOVEMBER 23, 2016

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of y

Work Management 127

Work Management Ideal Customer Profiles Adwords Touchpoints 127

Contently

NOVEMBER 23, 2016

At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.) The Boston Red Sox want me to attend spring training. (Florida in March does sound lovely.) “Barack Obama” even sent an email about “fighting back.” (Yes we can?). Of those 11, I opened about half, only clicking through on one.

Open Rate 112

Open Rate Click Rate Barriers Training 112

Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating. I know what you’re thinking–what about the other 364 days of the year when the United States treats the McDonald’s breakfast menu like an all-you-can-eat buffet?

Planning 105

Planning Thought Leadership Marketo Television marketing 105

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Between massive amounts of content created, along with more marketing channels to manage than ever before, organizations are facing a double-sided challenge.

Top of Funnel 93

Top of Funnel Distribution Ad Building Marketing & Strategy 93

Vidyard

NOVEMBER 23, 2016

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Kim Koserski, Demand Generation Manager here at Vidyard. Learn why the UK was her favorite country to visit, and how she speaks 4 languages in this great video: What Didn’t Make the Cut.

Video Marketing 62

Video Marketing Demand Generation Advertising Mediums Demand 62

PureB2B

NOVEMBER 23, 2016

Selling is tough. There are many buying signals that a salesperson should watch out for to help them close as many sales as possible. Are you losing deals by missing these signals? In this video, our Vice President of Sales, Ellen Romanow offers the best tips and lessons that will improve your WIN rates. The post PureBits: Lessons on Life & Sales appeared first on DemandScience.

Tips 62

Tips Video Marketing Buy Best Practices 62

Hubspot

NOVEMBER 23, 2016

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well. Numerous strategies and best practices have been developed over the years for the standard text ad format, but unfortunately, most of these don’t translate to expanded text ads.

Adwords 60

Adwords Paid Search Agency Ads Practices 60

LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. After the session, questions poured in. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? It’s a fair question, but before we get to that, there’s one thing we need to understand.

CTR 52

CTR Adwords Google Click Rate 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

NOVEMBER 23, 2016

It goes without saying that employees are the lifeblood of any marketing agency. They bring the talent needed to fulfill your agency's strategic and creative commitments to clients, and they represent the first line both in new business development and in client service and satisfaction. They also -- of course -- represent the largest financial commitment in an agency's budget.

Advertising Agencies 56

Advertising Agencies Paid Search Agency Ad Agencies Segmentation 56

Vidyard

NOVEMBER 23, 2016

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Kim, Demand Generation Manager here at Vidyard. Learn why the UK was her favorite country to visit, and how she speaks 4 languages in this great video: What Didn’t Make the Cut Kim had way more to say than sharing her love of Tom Yum Soup, so here are a few more of her fabulous answers: What’s y

Video Marketing 51

Video Marketing Demand Generation Advertising Mediums Demand 51

distribion

NOVEMBER 23, 2016

Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black Friday or Cyber Monday deals. As a marketer you have already prepped your holiday marketing strategy and are ready to prep your holiday fixins before the first of your guests arrive.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

Vidyard

NOVEMBER 23, 2016

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Kim, Demand Generation Manager here at Vidyard. Learn why the UK was her favorite country to visit, and how she speaks 4 languages in this great video: What Didn’t Make the Cut Kim had way more to say than sharing her love of Tom Yum Soup, so here are a few more of her fabulous answers: What’s y

Demand 50

Demand Video Marketing Demand Generation Advertising Mediums 50

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Social Media

Hubspot

NOVEMBER 23, 2016

Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks. just to name a few. This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct.

Video Marketing 60

Video Marketing Broadcasting Social Media Facebook 60

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. And recreating an approach that worked for one brand won’t always pan out for yours.

Social Media 110

Social Media Tactics Creativity Media 110