Marketing Interactions

JUNE 4, 2017

Pushing product: it’s what B2B companies have been doing for years. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk. We have all these meetings and mandates about what the company wants to accomplish and rally our teams to create strategies and execute tactics to achieve them. But in most of these conversations, the customer becomes the equivalent of a wanted poster.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

B2B Marketing Directions

JUNE 4, 2017

A few days ago, VisionEdge Marketing , Hive9 , and Valid USA published the results of the 2017 Marketing Performance Management (MPM) Benchmark study. The 2017 study consisted of an online survey that produced 418 qualified responses. VisionEdge Marketing and various partners have conducted this study annually for the past 16 years. The primary goal of the research is (and has been) to identify the attributes and practices of marketing organizations that excel at measuring and demonstrating mark

Work Management 60

Work Management Advertising Agencies Class Validation 60