Tue.Jan 17, 2023

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SMART Goal Examples That Will Make You a Better Marketer

Stevens & Tate

When creating your inbound marketing strategy, it’s important that you set goals as part of your planning process. Without goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics.

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The Importance of Accessibility in Email Marketing

SendX

Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective. Even as many brands focus on social media and live streaming, newsletters and offers in emails can provide a personalized and in-depth form of outreach. It’s affordable, engaging, and has distinct creative possibilities.

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The Why and How of Internal Link Building for SEO

Marketing Insider Group

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO.

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Performance Management: Your Powerful GPS for Navigating Growth | What’s Your Edge?

Vision Edge Marketing

Performance management serves essentially as your business GPS for navigating growth. By tracking, evaluating, and reviewing performance along the way, your business can: identify areas for growth and development, foster a culture of measurement and accountability , and f acilitate alignment between the organization’s customer-centric business outcomes and your various functions objectives. .

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Best Practices for Fact-Checking AI-Generated Content

Contently

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Where you see an innocuous sentence, they see words and phrases rife with assumptions, historical references, cliche, or some other anti-fact issue. Few content teams have someone with such a keen eye for facts.

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How to Hit Your Audacious Revenue Goals with Limited Resources

Engagio

In 2023, a challenge facing most of us is the need to do more with less. This post covers 4 tips to hit your revenue goals using fewer resources. The post How to Hit Your Audacious Revenue Goals with Limited Resources appeared first on Demandbase.

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How a Mentorship Program Can Help Both Mentors and Mentees

Content Marketing Institute

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life.

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What Is Reputation Automation All About? The Complete Guide

The Daily Egg

Your online reputation can make or break your business. Technology has made it easy for shoppers everywhere to read customer reviews before. The post What Is Reputation Automation All About? The Complete Guide appeared first on The Daily Egg.

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Website Indexing For Search Engines: How Does It Work? via @sejournal, @beanstalkim

Search Engine Journal

Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results. The post Website Indexing For Search Engines: How Does It Work? appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Top 10 New Technology Trends that You Should Keep an Eye on in 2023

Lake B2B

Technology influences all walks of human life. Whether businesses, governments, or the general public all benefit from technological advancements. An American spends around $500 on average every month buying new consumer technology. However, we live in an era where new technologies emerge daily, and existing technologies evolve further. Developments are so rapid and frequent that […].

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How to Do a SERP Analysis

Ahrefs

It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze a SERP to see if it’s crackable. Let’s get started.

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Solution Brief: Market Intelligence

HG Data

HG Market Intelligence is a solution that takes the guesswork out of market planning and execution. With Market Intelligence, HG customers get a comprehensive view of market opportunities that can be used by strategy, product, marketing, and sales organizations for greater alignment, increased efficiency, and improved ROI. Understand your markets with insights built from a … The post Solution Brief: Market Intelligence appeared first on HG Insights.

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5 Qualities of All-Star Inside Sales Reps

Seismic

As more organizations embrace remote work, inside sales has become more important than ever. Even as sellers and prospects return to in-person events and activities, many buyers still prefer digital-first interactions. Inside sales plays a critical role in sales cycles because buyers are engaging online in higher numbers than ever before. Over the past couple of years, buyer interactions have grown from 17 per deal cycle to 27.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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HG Use Case: Cloud Services Opportunity

HG Data

In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, demonstrates how Technology Intelligence from HG Insights enabled one of his clients to uncover a $4.8B cloud services opportunity in the finance and insurance sector. The post HG Use Case: Cloud Services Opportunity appeared first on HG Insights.

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3 Benefits of Using SMS Marketing for Financial Services

ClickDimensions

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. This blog post brings together 3 ways you can use text messages to improve customer loyalty and increase the open rate of your communications in the Financial Services field. SMS/text messaging as a marketing channel helps improve your overall customer interactions.

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Infrastructure as a Service for Small Businesses

TrustRadius Marketing

Choosing the right infrastructure for your business might just be what sets you apart from businesses that fail. Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. These solutions allow you to take your business to the next level with integrated cloud computing functionality.

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The Best Personalized Email Examples to Inspire Your 2023 Strategy

Litmus

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Featured are examples of campaigns from leading brands like NARS, Hunter, Endy, Vitality, Kate Spade, and more.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The “Leadoff Hitter” Approach to New Car Inventory

Conversica

The post The “Leadoff Hitter” Approach to New Car Inventory appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

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Top eCommerce Strategies for 2023

TrustRadius Marketing

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

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Types of Tone of Voice: Which One Is Right for Your Brand?

DivvyHQ

When it comes to creating a strong brand, the words you use matter. Your tone of voice is essential to connecting with your audience and showing them that you understand them. Check out our latest article by guest contributor Freya Laskowski to learn 9 different types of tones of voice and how to choose the right one for your brand.

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Resume for an SEO Specialist

Ahrefs

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along. Let’s start by entering your basic details.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Maximizing ROI: The Importance of Funnel Builders for Marketing Agencies

ActiveDEMAND

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Marketing agencies are often faced with the challenge of understanding the customer journey and identifying areas where potential customers may be dropping off in the sales process. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task.

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How to Get Into Tech Sales in 2023

Hubspot

Tech is one of the fastest-growing industries today. In fact, the number of technology startups has increased by 47% in the last decade — creating a need for competent salespeople. If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. However, there are a few things you should know before diving in.

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Sell Backwards

Ignite

For salespeople, the primary goals are to bring in new customers, retain existing ones, and effectively market their product or service to maximize profit. Doing so requires limiting the negative behavior of prospects through countering. (We introduced the idea and how it applies to RFPs here ). But what exactly does it mean to counter bad customer behavior?

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Webinar: Maximize email engagement and personalization with data

Martech

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Quora Ads: Over $200K Spent. Here’s What I Learned

Ahrefs

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it.

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11 Common Website Redesign Pitfalls to Avoid [Webinar]

Circle Studio

The post 11 Common Website Redesign Pitfalls to Avoid [Webinar] appeared first on circle S studio.

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How to Start an E-commerce Business (9 Steps to Success)

Ahrefs

Hear me out. There is a big difference between setting up an online store and launching a successful e-commerce business.