Marketing Insider Group
DECEMBER 14, 2020
Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. There’s still time left before the end of the year to make sure your content marketing efforts have an impact on your revenue.
Tony Zambito
DECEMBER 14, 2020
In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics. And a team member of the 2000 Olympics. One Saturday, while waiting for my daughter, I watched Amy do a small portion of her routine on the balance beam.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
DECEMBER 14, 2020
Earlier this week, I was chatting with a client about the content deadline he had missed. It was a first time offense for him, but most definitely not the first time I had walked through the same conversation with a client. (It would be poetic if I could say it wasn’t even the first time that day or week, but it was. However, it was not the first time this month.).
ClickZ
DECEMBER 14, 2020
30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
DECEMBER 14, 2020
Want to cut right to the chase? Our top picks for best membership management software are Personify Wild Apricot, MemberSpace, or MemberClicks. The right membership management software should feel like the extra staff member you never knew you needed. One that doesn’t take sick days or needs vacations. It can make mundane administration tasks incredibly […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
BOP Design
DECEMBER 14, 2020
The 2021 B2B Sales Journey Odyssey begins with digital marketing because, without it, there are no sales. Each digital platform should share a story about how your company can solve your prospect’s problem. Most importantly, your company’s B2B website design should be easy to navigate, visually appealing and a hub of information and resources.
Search Engine Journal
DECEMBER 14, 2020
Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate. The post 4 of the Worst Content Campaigns in History (And Lessons to Learn From Them) via @JuliaEMcCoy appeared first on Search Engine Journal.
ClearVoice
DECEMBER 14, 2020
When I say the term “link building,” does a big “spam! spam!” alarm go off in your brain? That’s thanks to some outdated practices that were, truthfully, incredibly spammy. While some of those practices still exist today, link building is primarily a wholesome and incredibly important SEO tactic. Link building is an SEO enigma to many, especially if you’ve been a website owner for a decade or so, or more.
Industrial Marketing Today
DECEMBER 14, 2020
I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year. The post, %Happy Holidays% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
EveryoneSocial
DECEMBER 14, 2020
It’s likely that social media plays a major role in your company’s marketing and communications strategy at this point. So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . People spend around 2 hours every day on social networks and that time is growing.
SEMrush
DECEMBER 14, 2020
If you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches.
Content Standard
DECEMBER 14, 2020
“Alexa, turn on my bedroom lights. and play my top hits playlist. And, while we’re at it, order me a large cheese pizza from the nearest Dominos.” “Okay,” the familiar voice responded, fulfilling my requests without missing a beat. Over the last six months, I’ve come to rely on voice search technology to do my shopping, order food, check the weather, research new products, track incoming packages, and even control my apartment temperature—and I’m f
FMG Suite
DECEMBER 14, 2020
Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns , executing marketing tactics, and creating an overall plan contribute to creating a story. The best stories (just like the best marketing plans) are well-thought-out and focus on achieving a single goal. But that begs the question, how do financial advisors tell better stories through their marketing in the first place?
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
DECEMBER 14, 2020
Every webpage on the internet has a file size. This size is determined by several factors such as HTML, CSS, JavaScript, fonts, and assets like images and videos. If a webpage’s size is really large, it will take longer for it to load. A page’s load time is how long it takes to fully load everything on the webpage. Why does page size and load speed matter?
Visitor Queue
DECEMBER 14, 2020
The first thing that may come to mind when you think of social selling is that salesperson that fires you a message on LinkedIn immediately after connecting with them. Then messages you multiple times in the following days. Because of approaches like this, social selling gets a bad wrap. These types of salespeople are like […]. The post 6 B2B Social Selling Strategies and Tips appeared first on Blog Visitor Queue.
Hubspot
DECEMBER 14, 2020
For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, it hasn't always been easy for those companies to turn their followers into customers.
Visitor Queue
DECEMBER 14, 2020
As I am sure you are all aware (those of you reading this), digital marketers and salespeople are making/have made the very fast transition to using LinkedIn for their needs. This is typically done through an automation tool to generate leads into a funnel for them to contact. Not a bad plan considering this is […]. The post 6 Best LinkedIn Automation Software appeared first on Blog Visitor Queue.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
DECEMBER 14, 2020
When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand. But, there's one type of visual marketing content that's sometimes overlooked by marketing teams.
Versium
DECEMBER 14, 2020
Identity graphing technology offers innovative solution to mitigate audience-reach challenges facing B2B marketers in the post-pandemic data analytics world. It’s unlikely that many will miss 2020. The year brought many challenges in nearly every walk of life. It remains to be seen what the “new normal” will be across the board, but one thing is clear: the B2B marketer’s job will be all the more.
xiQ
DECEMBER 14, 2020
What influences email open rates? (Besides your subject line). Those things include. Your list. Email delivery time. The length of your subject line (Has to be between 6 to 10 words). Your ISP reputation. Your list: How clean your list is? Are you segmenting them according to the metrics? Are you scrubbing your list against the unengaged audiences? Delivery Time: Consider split testing the delivery time.
Visitor Queue
DECEMBER 14, 2020
We are all human beings, with names, personalities, family, and friends, but we are also several rows of numbers. From the time we are born, we are given a number and that continues as you get older with your driver’s license, health card, passport, etc. The same thing happens when you get online. Whether you […]. The post Hide Your IP Address – How To appeared first on Blog Visitor Queue.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Vidyard
DECEMBER 14, 2020
Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year
Stevens & Tate
DECEMBER 14, 2020
Does it seem like the number of page views on your company website just won’t increase? A simple and efficient solution to this problem is to optimize the blogs on your website. Essentially, optimization means making your resources as efficient and accessible as possible. Even the best quality content that is posted regularly will not be read by internet users if they can not easily find it using a search engine.
SendGrid
DECEMBER 14, 2020
We've learned a few tips and tricks from our Cypress tests on how to best configure, organize, and consolidate Cypress tests. Here's what we've learned. The post Ideas for Configuring, Organizing, and Consolidating Your Cypress Tests #frontend@twiliosendgrid appeared first on SendGrid.
Vidyard
DECEMBER 14, 2020
Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year ov
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Emplifi
DECEMBER 14, 2020
We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.
xiQ
DECEMBER 14, 2020
(Besides Your Subject Line). These are some of the questions most pondered upon by all email marketers: What should be the ideal length of a subject line? How to maximum open rate? And how often should I send emails? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. Your List. One of the biggest reasons your marketing suffers is because your emails struggle to reach inbox space consistently.
Optinmonster
DECEMBER 14, 2020
Are you looking to get a contact form plugin on your site? Wondering if WPForms is the best choice? WPForms is one of the most popular WordPress plugins, so we often get asked if it’s really the best form builder. So we’ve laid everything out for you about WPForms in this in-depth review. What Is WPForms? Simply put, WPForms is a WordPress plugin that lets you build contact forms on your website.
Expert insights. Personalized for you.
363 
Let's personalize your content