Sun.Jun 30, 2019

How to Influence Buyers Using the Power of Brand Personality


When every option looks, sounds and acts the same, how do customers choose? All products, in every industry, risk becoming a commodity. Technologies can be copied so quickly that new features and functions – even product quality – aren’t sufficient to grow your business.

3 Examples of Creative B2B Marketing Initiatives


Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. But, we didn’t want to leave it at that.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users.

Boost Your Ecommerce Rates With These 5 Do’s and Don’ts


96% of Americans with internet access have made an online purchase. You can’t ignore the impact online sales can have on your business’s success — it should be a no-brainer. The post Boost Your Ecommerce Rates With These 5 Do’s and Don’ts appeared first on The Ontraport Blog. Ecommerce

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How To Find Budget To Fund Your ABM Strategy


If you’re like most marketers today, you’re probably pretty excited about Account-Based Marketing. But as you’re starting to bridge the gap from theory to reality, you’re running into some new challenges. At most companies, the budgeting cycle for a new strategy takes place well in advance of the final goal setting and program planning.

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7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy


B2B marketers face challenges in creating their customer profiles because, unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions.

B2B Sales Prospecting Tools You Really Should be Using in 2019


It’s 2019, and there’s a sleuth of B2B sales prospecting tools out there, each more promising than the next. But before you write that check, take some time to think about your business and how the sales team fits in the bigger picture.

How to Ensure Your B2B Social Media Marketing Isn’t Boring

The Lead Agency

When most people think about social media marketing , they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours.

The Inside Sales Representative Salary – What to Pay Your Reps in 2019


Are you hiring inside sales representatives and wondering how much to pay them? Well, you’re not alone. Inside sales reps compensation amount and structure can be very difficult to figure out.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.