Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. But, we didn’t want to leave it at that. We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

BuzzSumo

JUNE 30, 2019

When every option looks, sounds and acts the same, how do customers choose? All products, in every industry, risk becoming a commodity. Technologies can be copied so quickly that new features and functions – even product quality – aren’t sufficient to grow your business. The same information, suppliers and skills are available to all companies. Competition becomes a race to cut costs and lower prices.

Personalization 99

Personalization Brand Identity Branding Peer-to-peer 99

Ontraport

JUNE 30, 2019

96% of Americans with internet access have made an online purchase. You can’t ignore the impact online sales can have on your business’s success — it should be a no-brainer. The post Boost Your Ecommerce Rates With These 5 Do’s and Don’ts appeared first on The Ontraport Blog.

eCommerce 81

eCommerce Purchase 81

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

DemandBase

JUNE 30, 2019

If you’re like most marketers today, you’re probably pretty excited about Account-Based Marketing. But as you’re starting to bridge the gap from theory to reality, you’re running into some new challenges. At most companies, the budgeting cycle for a new strategy takes place well in advance of the final goal setting and program planning. This leaves marketers, who are ready to execute on ABM, confused about how to finance the change, especially when they’ve previously committed budgets to a set o

Account Based Marketing 72

Account Based Marketing Budget Programs ABM Marketing Budget 72

Leadspace

JUNE 30, 2019

B2B marketers face challenges in creating their customer profiles because, unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Firmographics is the method of identifying customers and developing customer profiles based on qualities that apply to businesses, not individuals. Which firmographics are most useful to you?

Enterprise Management 48

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 48

OutboundView

JUNE 30, 2019

It’s 2019, and there’s a sleuth of B2B sales prospecting tools out there, each more promising than the next. But before you write that check, take some time to think about your business and how the sales team fits in the bigger picture. There are four types of sales prospecting tools that I believe every team should have available, and can’t be successful without them.

B2B Sales 31

B2B Sales Work Management Marketing Management Tools 31

The Lead Agency

JUNE 30, 2019

When most people think about social media marketing , they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.

Paid Content 48

Paid Content Social Media Social Marketing B2B Marketing 48

OutboundView

JUNE 30, 2019

Are you hiring inside sales representatives and wondering how much to pay them? Well, you’re not alone. Inside sales reps compensation amount and structure can be very difficult to figure out. When it comes to compensation models, getting the base salary – bonus split right is the most tricky part. This is because sales reps will follow the money, and so it’s important to incentivize the right behaviors.

Sales Qualified Leads 31

Sales Qualified Leads Cold Calling Lead Ranking Training 31

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper