Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Content Marketing Institute

APRIL 5, 2021

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.

Trigger Marketing 144

Trigger Marketing Tactics Content Marketing Content 144

Biznology

APRIL 5, 2021

Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer. According to the recently released 2021 Edelman Trust Barometer , societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs, and the media. According to Executive Vice President Tamara Rodman , who leads Edelman’s Employee Experience Team, this year’s report is an urgent call for communicators to

Education 104

Education Business Media Ad Building 104

SEMrush

APRIL 5, 2021

Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance. In this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like.

SEO 126

SEO Marketing Websites Ad Building Process 126

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Content Standard

APRIL 5, 2021

Today’s customers understand their value to businesses, and they know that the digital era of business is saturated with solutions providers jockeying to sell to their target audience. That increase in competition has put potential clients in an enviable position, giving them the leverage to demand more attention and personalized service from companies seeking their business.

Top of Funnel 105

Top of Funnel Differentiation Paid Search Agency Thought Leadership 105

EveryoneSocial

APRIL 5, 2021

As more people interact with brands on social media, developing a social listening strategy is key for companies that want to succeed. Because social media is one of the most important channels for businesses to develop relationships with their buyers. In fact, customers who feel engaged by companies on social media will spend up to 40% more with them than other customers.

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

Hubspot

APRIL 5, 2021

Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. But high engagement rates are easier said than done. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on y

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. If you’re a business looking to keep up with your search engine optimization or even more so, a source of information for other places on the web, then blog posts are likely very important to you.

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

APRIL 5, 2021

There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here. The post How to Use Hreflang for a Multilingual Website appeared first on Search Engine Journal.

Marketing Websites 84

Marketing Websites Tagging 84

Optinmonster

APRIL 5, 2021

Are you looking for the best geolocation plugins for WordPress? Geolocation is an excellent tool for using your visitor’s IP address to learn where they’re physically located. This helps you to create more personalized offers for your clients or leads and, in turn, get more conversions across your site. But how can you leverage the power of geolocation if you’re not a coder or don’t consider yourself “tech-savvy?

Best Practices 83

Best Practices eCommerce Paid Search Agency Template 83

Search Engine Journal

APRIL 5, 2021

Two Brainstorm Force addon plugins for Elementor were discovered to have vulnerabilities affecting over a million websites. The post 3rd Party Elementor Plugins Vulnerability Affects +1 Million appeared first on Search Engine Journal.

Marketing Websites 82

Marketing Websites 82

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

APRIL 5, 2021

Whenever a new feature comes out on social media, I am usually a late adopter. Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." Perhaps it's because change, even if slight, is uncomfortable or just because I'm naturally a cautious person. But here we are a few years after its launch and I barely look at my newsfeed.

Facebook 88

Facebook Brand Identity Branding Business 88

The Daily Egg

APRIL 5, 2021

DNS—short for Domain Name System—can feel intimidating. More so if you’re not from an IT or technical background. However, it’s something you must reacquaint yourself with if you’re a website owner. DNS is a system that lets you connect to websites by matching human-readable domain names (like crazyegg.com) with the unique ID of the hosting […].

Domain 78

Domain Marketing Websites 78

Sharpspring

APRIL 5, 2021

Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Don’t worry! You’re not alone in feeling like you have to look up every acronym. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you!

Email Marketing 75

Email Marketing Trends Tips Planning 75

Search Engine Journal

APRIL 5, 2021

Your SaaS brand's homepage is more than a landing page for branded queries and direct visits. Learn SaaS homepage SEO tips to help improve rankings. The post How to Optimize a SaaS Homepage: Keywords, Linking & More appeared first on Search Engine Journal.

Keywords 75

Keywords Optimization Landing Pages SEO 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Visitor Queue

APRIL 5, 2021

Have you ever wondered why some of the billionaires and giants of their industries recommend reading so highly? It’s not because they get a commission off the book sales. There are few practices that are proven to improve your life (and topics you are reading about – in this case, sales) than reading. Researchers have […]. The post Best Sales Books Ever Written appeared first on Visitor Queue Blog | Identify Website Traffic.

Best Practices 73

Best Practices Traffic Practices Research 73

Search Engine Journal

APRIL 5, 2021

The Marketing O’Clock team discusses Microsoft Advertising's auto-applied recommendations and automotive ad unit, what's new with Instagram Stories, updates from Google Ads, and more. The post Microsoft Advertising’s New Rollout & More Digital Marketing News appeared first on Search Engine Journal.

Advertisements 73

Advertisements Advertising Search Marketing Google 73

Stevens & Tate

APRIL 5, 2021

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have this solution, but you’ll probably groan because you’ve heard it before. “Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

ClearVoice

APRIL 5, 2021

What are rich snippets? Rich snippets are Google search results with more information than a standard result. They’re more visually appealing and, as a result, often have a higher click-through rate. Common examples are reviews, how-tos, and recipes. Rich snippets are an awesome way to increase your click-through rate if you have an opportunity to use them.

Click Rate 71

Click Rate FAQ SERP Classified Ads 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Visitor Queue

APRIL 5, 2021

I think we can all agree that there is always something new that we want to learn. There are many places you can go to learn new skills or be introduced to something you were unaware of previously. The HubSpot Academy (HubSpot’s training division) is a great place to do this for business professionals. This […]. The post 9 Best Courses in the Hubspot Academy appeared first on Visitor Queue Blog | Identify Website Traffic.

Course 71

Course Hubspot Best Practices Training 71

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Visitor Queue

APRIL 5, 2021

If you are interested in digital marketing (which I assume you are if you are reading this). You will know that it doesn’t matter how many courses you take or programs you complete. The most you will gain is a basic understanding of the industry. As this industry is changing every day, what you learn […]. The post Best Marketing Books Ever Written appeared first on Visitor Queue Blog | Identify Website Traffic.

Best Practices 71

Best Practices Marketing Course Traffic 71

Stevens & Tate

APRIL 5, 2021

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops. The agency was brought on board to define Crescent’s unique selling proposition, create specific messaging for this select audience, and push that message out to frame shop owners and employees across North America.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

APRIL 5, 2021

When you think of how your brand engages with customers, social media is probably the first channel that comes to mind. But there are so many more web-based platforms that are designed with brand engagement in mind. Let's take a look at a few that are leading the charge.

Social Media 68

Social Media Brand Identity Branding Media 68

Visitor Queue

APRIL 5, 2021

The B2B sales environment is a cut-throat world. There are always sales reps fighting over clients to meet quotas and constant outreach strategies to collect all sales available. After all, it’s sales that keep a business afloat. This is why sales can have some of the highest turnovers. As sales reps either can’t hit quotas […]. The post Top B2B Prospecting Methods You Should be Using appeared first on Visitor Queue Blog | Identify Website Traffic.

B2B 65

B2B Outreach B2B Sales Traffic 65

SmartBug Media

APRIL 5, 2021

Did you know: Around 96 percent of people who visit your website aren’t actually ready to buy? In today’s digital environment, nurturing leads who visit your manufacturing website is critical. In fact, one of the only ways to encourage those prospects to purchase from your company is to nurture them. In other words, your goal is to equip website visitors with the information they need to solve their problem.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64