Mon.Apr 05, 2021

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture.

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Tamara Rodman on the 2021 Edelman Trust Barometer


Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer. According to the recently released 2021 Edelman Trust Barometer , societies around the globe are facing an epidemic of misinformation and widespread mistrust.

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10 Psych Principles to Attract and Grow Your Audience

Content Marketing Institute

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content.

5 Ways to Align Sales and Marketing around Audience-Centric Content: The New Art of Differentiation

Content Standard

Today’s customers understand their value to businesses, and they know that the digital era of business is saturated with solutions providers jockeying to sell to their target audience.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How To Build Your Website Architecture for SEO


Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance.

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More Trending

7 Best WordPress Geolocation Plugins for Localized Marketing


Are you looking for the best geolocation plugins for WordPress? Geolocation is an excellent tool for using your visitor’s IP address to learn where they’re physically located.

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How to Embed a Facebook Feed On Your Website [Quick Tutorial]


Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares.

AI in B2B Marketing: 13 Strategic Questions and Practices


AI and intent data have helped organizations of all kinds answer the perennial B2B question – what do buyers want? Until a few years ago, piecing together minute details about in-market prospects seemed all but impossible.

Consolidating Locations and Google My Business Listings Due to COVID-19


Local brands that had to make quick changes in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. How should you handle Google My Business listings when circumstances force consolidation

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

So You Want to Become a Freelance Marketer

Marketing 261

I was the Head of Marketing for a hot Bay Area startup, making well over six figures, when one day I woke up and, coldly, unceremoniously quit. I’ll spare you the details, but suffice to say I was miserable. Fast-forward and I spent 3.5 glorious years as a full-time freelance marketer.

The Best eCommerce Platforms To Consider In 2021 For Quick Growth


The current pandemic has resulted in a massive increase in online shopping worldwide. In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 trillion in sales. That’s up from $3.53

Tips on Email Marketing Terms & Trends for 2021


Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Don’t worry! You’re not alone in feeling like you have to look up every acronym.

How Much Should You Pay For a Blog Post?

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How 7 Brands Use Facebook Stories for Business


Whenever a new feature comes out on social media, I am usually a late adopter. Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." Perhaps it's because change, even if slight, is uncomfortable or just because I'm naturally a cautious person.

Optimizing Your Content Funnel in 2021: The Top 3 Challenges


How can you attract the right audience and generate leads with content in 2021? Explore strategies for post-pandemic content marketing funnel optimization. Content Marketing

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing


To understand what peer-to-peer (P2P) marketing is, let's start with an example. Recently, I was looking for a new face moisturizer. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available.

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How to Build a Lead Nurture Strategy for Manufacturing Marketers

SmartBug Media

Did you know: Around 96 percent of people who visit your website aren’t actually ready to buy? In today’s digital environment, nurturing leads who visit your manufacturing website is critical. In fact, one of the only ways to encourage those prospects to purchase from your company is to nurture them.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Best Marketing Books Ever Written

Visitor Queue

If you are interested in digital marketing (which I assume you are if you are reading this). You will know that it doesn’t matter how many courses you take or programs you complete. The most you will gain is a basic understanding of the industry.

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How to Get Decision-maker Access

B2B Digital Marketer

This graphic presents the four best-of-breed methods to obtain decision-maker access and attention. We are currently conducting a LinkedIn poll to see what people think is the worst performing method for obtaining this elusive and most precious access.

9 Best Courses in the Hubspot Academy

Visitor Queue

I think we can all agree that there is always something new that we want to learn. There are many places you can go to learn new skills or be introduced to something you were unaware of previously.

Seismic Shift Awards (pt. 3): Shining a Spotlight on Sales Enablement Leaders


Last week at Seismic Digital Shift, the sales enablement industry event of the year, Seismic revealed its Seismic Shift Award Winners and Challengers.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Best Sales Books Ever Written

Visitor Queue

Have you ever wondered why some of the billionaires and giants of their industries recommend reading so highly? It’s not because they get a commission off the book sales.

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New “Tres Comas” Media Planning Tool


Media planners, you’re going to like the new “tres comas” media planning tool. It will save you thousands of keystrokes and eliminate costly typos. Media Plans Have Lots of Commas. When media planning, you’re often working with numbers in the thousands, millions, and sometimes billions.

Top B2B Prospecting Methods You Should be Using

Visitor Queue

The B2B sales environment is a cut-throat world. There are always sales reps fighting over clients to meet quotas and constant outreach strategies to collect all sales available. After all, it’s sales that keep a business afloat. This is why sales can have some of the highest turnovers.

How To Track SEO in Multiple Cities with Semrush


Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.