Wed.Aug 16, 2017

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […]. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout , for example.

The Formula for Content Marketing Automation ROI [webinar recap]

Marketing Insider Group

Michael Brenner, CEO of the Marketing Insider Group, author of The Content Formula, and international keynote speaker, was the host of a recent Automation Hub webinar. In this webinar, Brenner discussed several formulas that will help marketing professionals identify and calculate ROI for their content marketing efforts. Marketers today need to remember that marketing has […].

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Welcoming Phil Fernandez to Engagio – Building The Next Great MarTech Company

Engagio

I am thrilled to welcome technology luminary Phil Fernandez as an advisor to Engagio. Phil is a co-founder and the former CEO and Chairman of Marketo, which we founded together in 2006. Following the August 2016 acquisition of Marketo for $1.8

Your Top Ten Questions About B2B Buyer Personas

The Mx Group

Careers. News & Events. Why Mx. Marketing Expertise. Sales Empowerment. Bottom-line Results. Technology Expertise. Services. B2B Marketing Strategy. Account-Based Marketing. Brand Strategy. Buyer Strategy. Demand Gen and Lead Management. B2B Telemarketing. Marketing Automation Optimization.

Contently Named to the Inc. 5000 List for the Third Straight Year

Contently

They say the hardest part of winning is doing it again. Since 1976, there have only been five repeat champions in the NFL. In the MLB, only four. In the NBA and NHL, there have been 11 each, largely thanks to the Lakers and Bulls, and the Canadiens and Islanders, respectively.

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Think marketing tech vendor growth is finished? No, it’s Finnish!

chiefmartech

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

3 Ways to Better Integrate B2B Public Relations Into Your Marketing

Schubert B2B

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client.

Top 5 Marketing Planning Tips for 2018

Hinge Marketing

Over the past decade the marketplace has undergone fundamental change. However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program.

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Interactive Content Is a Strategy, Not a Campaign

SnapApp

Interactive content is buzzing around more and more in marketing departments and B2B marketers are eager to learn more about this topic and begin to see if it makes sense for them. .

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Neuromarketing: Research For Advertising Success Installment Four

Ignite

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

How Effective is Your Content Strategy? Take the Survey

Kapost

Delivering the right content to the right customer at the right time is not only top-of-mind for today’s marketers, but it’s also the thrumming drum beat at every marketing conference. The post How Effective is Your Content Strategy?

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

5 Things B2B Marketers Should Learn from B2C Marketing

Leadspace

This article was originally guest-posted on the Oracle Modern Marketing Blog, and republished with permission. The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

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The Power of Visual Storytelling with UGC

Bound

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

Terminus

Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing aligns the whole organization on engaging best-fit accounts.

The Power of Visual Storytelling with UGC

Bound

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to integrate Intercom and HubSpot with Zapier

Blend Marketing

Intercom is one of the leading tools for SaaS vendors looking to engage, on-board and educate their users. Marketing Automation