Wed.Aug 16, 2017

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

Think marketing tech vendor growth is finished? No, it’s Finnish!

chiefmartech

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm.

Trending Sources

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5

Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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Your Top Ten Questions About B2B Buyer Personas

The Mx Group

Recently, we partnered with Demand Gen Report to present a webinar about the power of personas.

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

Interactive Content Is a Strategy, Not a Campaign

SnapApp

Interactive content is buzzing around more and more in marketing departments and B2B marketers are eager to learn more about this topic and begin to see if it makes sense for them. .

HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

Terminus

Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing aligns the whole organization on engaging best-fit accounts.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Top 5 Marketing Planning Tips for 2018

Hinge Marketing

Over the past decade the marketplace has undergone fundamental change. However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program.

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New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […]. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

Contently Named to the Inc. 5000 List for the Third Straight Year

Contently

They say the hardest part of winning is doing it again. Since 1976, there have only been five repeat champions in the NFL. In the MLB, only four. In the NBA and NHL, there have been 11 each, largely thanks to the Lakers and Bulls, and the Canadiens and Islanders, respectively.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

The Formula for Content Marketing Automation ROI [webinar recap]

Marketing Insider Group

Michael Brenner, CEO of the Marketing Insider Group, author of The Content Formula, and international keynote speaker, was the host of a recent Automation Hub webinar. In this webinar, Brenner discussed several formulas that will help marketing professionals identify and calculate ROI for their content marketing efforts. Marketers today need to remember that marketing has […].

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Customers Continue to Engage with Snapchat Marketing Content

KoMarketing Associates

Brand marketers are turning to several social media channels to reach out to their target audiences, but how are they utilizing Snapchat? To dive deeper into how marketers are making the most of this channel, Snaplytics conducted its quarterly report on Snapchat usage among brand marketing professionals. Statistics showed that Thursday (16 percent), Friday (17 percent) and Saturday (17 percent) were the most popular days for Snapchat posting among brand marketers.

The Power of Visual Storytelling with UGC

Get Smart Content

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

3 Ways to Better Integrate B2B Public Relations Into Your Marketing

Schubert B2B

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client.

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2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

How Effective is Your Content Strategy? Take the Survey

Kapost

Delivering the right content to the right customer at the right time is not only top-of-mind for today’s marketers, but it’s also the thrumming drum beat at every marketing conference. The post How Effective is Your Content Strategy?

5 Things B2B Marketers Should Learn from B2C Marketing

Leadspace

This article was originally guest-posted on the Oracle Modern Marketing Blog, and republished with permission. The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

Neuromarketing: Research For Advertising Success Installment Four

Ignite

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc.

The Power of Visual Storytelling with UGC

Get Smart Content

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to integrate Intercom and HubSpot with Zapier

Blend Marketing

Intercom is one of the leading tools for SaaS vendors looking to engage, on-board and educate their users. Marketing Automation