Fri.Sep 18, 2020

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Marketing Craftmanship

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public. vs. which is better for you?


Are you lost in the vs. conversation? Well, we’ll keep you up to date with this article. WordPress is the most popular platform in the world for hosting, building, and managing content-oriented websites.

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Effective Change Management for an Uncertain Future


Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever.

The 8 best live streaming tools to try in 2020


Streaming services have become a big deal recently. Since people realized they could keep up with events even when they could not physically attend, companies are seeing an incredible surge in access.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?

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More Trending

How to Use Gated Content to Skyrocket Engagement & Conversions


Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions.

5 ways AI to improving conversions for ecommerce businesses


30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors.

How to Use Video in Every Stage of Your Event Marketing


Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up.

Creating an Automated Welcome Email Campaign for New Members

Higher Logic

The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates).

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

When is the best time to send a newsletter?


Jump ahead. The best days to send emails. The best hours, or time of day, to send newsletters. Don’t send your newsletters until you’ve considered these keys. How to pick the best time to send a newsletter. Start sending your newsletters at the right time.

An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

Content Marketing Institute

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now.

How Do I Pick the Right Marketing Agency for My SaaS Business?

SmartBug Media

SaaS marketing agencies are becoming increasingly focused on specific tools, industries, and products to help drive leads for clients. But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business?

Hindsight is 2020: Lessons Marketers Have Learned This Year (That Will Likely Roll Into Next)

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This year has been quite the whirlwind, to say the least. Can you believe it’s already mid-September?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Litmus Live Week 2020: Day 5 Highlights


That’s a wrap, folks! Litmus Live Week 2020 is officially over. See our day 5 highlights below from me, Jason Rodriguez , and Lily Worth. Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications.

What is a Web Crawler? (In 50 Words or Less)


I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO , it can be difficult to understand how the process works.

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Digital Event Fatigue is Real. How to Keep Your Audience Engaged.


Between all the zoom meetings, digital events, webinars, and anything else you’re on video for; you’re more than likely exhausted. It’s been quite a year, for sure. However, if you’re feeling this way, it’s probably a good indicator that your buying audience is as well.

How to Build a Strong Sales Team?


Famous American essayist Henry David Thoreau once said “ Success usually comes to those who are busy looking for it ” and truer words have never been spoken. In this materialistic world, we all live in, success is the true universal language.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How Can You Take the Best Out of Your MQLs Using Your Marketing Automation Tool?

Unbound B2B

Introduction. B2B marketers are always for marketing qualified leads (MQLs) to nurture. In simple terms, MQLs are prospects that, based on lead intelligence and analytics undertaken by marketers are likely to convert and become customers.

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6 Best Zoominfo Alternatives

Visitor Queue

ZoomInfo is a popular contact generation tool that is considered one of the best when it comes to an all-in -one contact database. However, they are not the only solution to this problem. Every company in this industry offers new insights and different features.

How Bad Profile Information Hurts Your Business

Outbound Engine

Your reputation is crucial to your business, and that includes how you present yourself online. This goes beyond your website or the content you are posting to your social media networks.

Company Newsletters Shouldn’t Be a Bore: How to Create Compelling Newsletter Content for Your B2B Audience


As the most used form of content marketing in B2B, company newsletters are still a vital communication mechanism for both customers and staff. Even more-so when they're actually good (and useful). Here are some ideas to reinvigorate your newsletter if you feel like it's fallen into a sad state.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Email Automation Tools: What to look for in 2020

Predictive Response

Email automation tools aren’t created equal. Before you pick one for your organization, you need to understand why you need one in the first place. Do you need to send personalized content or create a subscriber list?

INBOUND 2020 Is A Jam-Packed Virtual Event — You Can’t Miss It!

Square 2 Marketing

Check Out The Sessions I’m Attending And What’s New At INBOUND 2020. We’ve all been inside for the past few months. I had to look around for socks just to go to an in-person client meeting this week, so going to a conference sounds like nirvana right now.

What to Consider When Writing E2E Tests #frontend@twiliosendgrid


Before you get started writing your E2E tests, it's important to know if you can automate your E2E tests and understand the general strategy. Use these questions and tips to get you started. The post What to Consider When Writing E2E Tests #frontend@twiliosendgrid appeared first on SendGrid.

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GPT-3 Exposed: Behind the Smoke and Mirrors


Looking to produce long-form expert level content with GPT-3? Think again. The post GPT-3 Exposed: Behind the Smoke and Mirrors appeared first on MarketMuse. AI Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.