Fri.Sep 18, 2020

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Marketing Craftmanship

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public. vs. which is better for you?


Are you lost in the vs. conversation? Well, we’ll keep you up to date with this article. WordPress is the most popular platform in the world for hosting, building, and managing content-oriented websites.

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Effective Change Management for an Uncertain Future


Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever.

The 8 best live streaming tools to try in 2020


Streaming services have become a big deal recently. Since people realized they could keep up with events even when they could not physically attend, companies are seeing an incredible surge in access.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?

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More Trending

How to Use Gated Content to Skyrocket Engagement & Conversions


Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions.

5 ways AI to improving conversions for ecommerce businesses


30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors.

An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

Content Marketing Institute

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now.

Creating an Automated Welcome Email Campaign for New Members

Higher Logic

The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates).

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

When is the best time to send a newsletter?


Jump ahead. The best days to send emails. The best hours, or time of day, to send newsletters. Don’t send your newsletters until you’ve considered these keys. How to pick the best time to send a newsletter. Start sending your newsletters at the right time.

How Do I Pick the Right Marketing Agency for My SaaS Business?

SmartBug Media

SaaS marketing agencies are becoming increasingly focused on specific tools, industries, and products to help drive leads for clients. But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business?

Hindsight is 2020: Lessons Marketers Have Learned This Year (That Will Likely Roll Into Next)

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This year has been quite the whirlwind, to say the least. Can you believe it’s already mid-September?

How to Use Video in Every Stage of Your Event Marketing


Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What is a Web Crawler? (In 50 Words or Less)


I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO , it can be difficult to understand how the process works.

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Litmus Live Week 2020: Day 5 Highlights


That’s a wrap, folks! Litmus Live Week 2020 is officially over. See our day 5 highlights below from me, Jason Rodriguez , and Lily Worth. Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications.

Digital Event Fatigue is Real. How to Keep Your Audience Engaged.


Between all the zoom meetings, digital events, webinars, and anything else you’re on video for; you’re more than likely exhausted. It’s been quite a year, for sure. However, if you’re feeling this way, it’s probably a good indicator that your buying audience is as well.

How Can You Take the Best Out of Your MQLs Using Your Marketing Automation Tool?

Unbound B2B

Introduction. B2B marketers are always for marketing qualified leads (MQLs) to nurture. In simple terms, MQLs are prospects that, based on lead intelligence and analytics undertaken by marketers are likely to convert and become customers.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Tips to Take your Web Site to the Next Level

Exo B2B

Whether you’re thinking about doing a complete rebuild of your Web site or simply want to make a few significant changes, here are some suggestions to consider. Note: This is the first of 2 posts on Web site. We will publish the other one in the following weeks. Enjoy the read. Video.

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6 Best Zoominfo Alternatives

Visitor Queue

ZoomInfo is a popular contact generation tool that is considered one of the best when it comes to an all-in -one contact database. However, they are not the only solution to this problem. Every company in this industry offers new insights and different features.

Company Newsletters Shouldn’t Be a Bore: How to Create Compelling Newsletter Content for Your B2B Audience


As the most used form of content marketing in B2B, company newsletters are still a vital communication mechanism for both customers and staff. Even more-so when they're actually good (and useful). Here are some ideas to reinvigorate your newsletter if you feel like it's fallen into a sad state.

How Bad Profile Information Hurts Your Business

Outbound Engine

Your reputation is crucial to your business, and that includes how you present yourself online. This goes beyond your website or the content you are posting to your social media networks.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Build a Strong Sales Team?


Famous American essayist Henry David Thoreau once said “ Success usually comes to those who are busy looking for it ” and truer words have never been spoken. In this materialistic world, we all live in, success is the true universal language.

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Email Automation Tools: What to look for in 2020

Predictive Response

Email automation tools aren’t created equal. Before you pick one for your organization, you need to understand why you need one in the first place. Do you need to send personalized content or create a subscriber list?

INBOUND 2020 Is A Jam-Packed Virtual Event — You Can’t Miss It!

Square 2 Marketing

Check Out The Sessions I’m Attending And What’s New At INBOUND 2020. We’ve all been inside for the past few months. I had to look around for socks just to go to an in-person client meeting this week, so going to a conference sounds like nirvana right now.

GPT-3 Exposed: Behind the Smoke and Mirrors


Looking to produce long-form expert level content with GPT-3? Think again. The post GPT-3 Exposed: Behind the Smoke and Mirrors appeared first on MarketMuse. AI Marketing

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.