Thu.Jun 01, 2023

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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

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Should Your Job Posting Require a Degree? 

Zoominfo

Until recently, getting a college degree seemed like the best way to secure a well-paying job. But as the pandemic took hold and in-person classes were put on pause, many students began to rethink the importance and cost of a degree. From 2019 to 2022, nationwide enrollment in colleges and universities dropped 8% — the steepest drop on record. But even as school enrollment drops, “degree inflation” — adding a degree requirement to jobs that previously didn’t need one — continues to create barrie

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Spying on the Competition: Three Simple Ways to Gain an Advantage

Trade Press Services Newsletter

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts.

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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Content Marketing Institute

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Industrial Marketing Today

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some of this stuff. As a manufacturer, you are always looking for ways to grow your business and increase your bottom line. One of the most.

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The Latest Updates on Social Media Platforms

Bannerflow

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.

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Transforming Businesses: A Partnership Success Story with iSoftpull

Goodish Agency

Introduction In the rapidly evolving digital landscape, businesses strive to stay ahead of the curve by leveraging innovative technologies and automation. With over 10+ years experience in the credit reporting space, iSoftpull’s founders identified a universal problem plaguing all businesses: wasting time and money pursuing unqualified leads.

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Looking for a Content Inventory Tool? Stop Looking.

DivvyHQ

Overwhelmed by managing your content inventory? Unlock the secrets to a well-organized content library and discover content gaps with DivvyHQ's powerful software. From organizing and filtering to in-depth analytics, our content inventory features have you covered.

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Four hallmarks of a successful agent-client relationship

ClickZ

30-second summary: Discover the secret to building a successful agent-client relationship that can make all the difference in retaining or losing an account Learn the essential ingredients for earning your client’s trust and becoming a great advisor or marketing agency JoAnne Gritter, Chief Operations Officer at ddm marketing + communications helps you avoid common pitfalls that erode trust and focus on the four hallmarks that elevate the fabric of brand-client relationships In their class

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New releases for AI-powered marketing technology

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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Dynamic Rendering: Should You Still Use It? via @sejournal, @TaylorDanRW

Search Engine Journal

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should You Still Use It? appeared first on Search Engine Journal.

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What Are the Benefits of Hiring a B2B Marketing Firm?

ATAK Interactive

In today's competitive business landscape, B2B marketing firms play an important role in helping companies thrive. But what exactly are these firms? In this blog, we'll explore the benefits of hiring a B2B marketing firm and how it can positively impact your business. Effective marketing is vital for companies to reach their target audience, generate leads, and drive sales.

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How to create a knowledge base for marketing work management

Martech

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content & Brand Storytelling: Be A Better Brand Storyteller - Ep. 311 via @sejournal, @lorenbaker

Search Engine Journal

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal.

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7 Ways to Amplify the Visibility of Your Small Business with Local SEO

Scoop.it

You are part of the world of small business ownership, where the challenges are numerous and the rewards are immeasurable unfortunately, as a small business owner, you know that standing out from the competition can be a “isn’t as easy as it sounds” task, but luckily there are ways to amplify your visibility and make your business become the talk of the town.

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How To Use AI To Enhance Your SEO Content Writing [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal.

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Google Update on Inactive Accounts: Everything You Should Know

SendGrid

Google has announced plans to delete old, inactive accounts. Learn how that will impact senders and when it happens. The post Google Update on Inactive Accounts: Everything You Should Know appeared first on SendGrid.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A customer data roadmap for staying ahead of the competition

Martech

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Why? Constraints on time and resources. True, social media is capable of draining every second of your time – and, even then, the reward can be elusive.

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Sustainability, Artificial Intelligence, and Supply Chain Challenges – May in Review

Champion Communications

As we approach the end of a vibrant Spring season, we take a moment to reflect over the month of May and the abundance of media highlights that have been fuelling our clients’ growth. Throughout this eventful month, our clients ventured into prominent publications, leaving their mark as they shared their insights with notable platforms like City A.M. and The HR Director.

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Eliminating Hit-or-Miss Marketing Should Be Your Top Priority

Square 2 Marketing

When the world gets confusing and complicated people tend to respond in more unpredictable ways. They are more reactive than proactive. They are less thoughtful. They act before they think because there is less data and fewer proven practices to guide their direction.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How Salespeople Can Rebound Their Career After a Layoff (Tips from Reps Who’ve Done It)

Hubspot

Over 200,000 people have been laid off from tech companies in the last year. Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). Smaller tech companies followed suit, and now, thousands of people are looking for new jobs. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise.

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Unveiling the Risks of Unverifiable Email Addresses and How to Mitigate Them!

Fount Media

In today’s digital age, email has become an integral part of business communication. However, not all email addresses are created equal. Unverifiable email addresses pose a significant risk to businesses, potentially leading to wasted time, compromised security, and lost opportunities. According to various studies, unverifiable email lists can contain a The post Unveiling the Risks of Unverifiable Email Addresses and How to Mitigate Them!

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Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

QuanticMind

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 5/26/23 – 6/1/23 to stay ahead of the curve: Not a Seasonal Cash Grab: Brand Lessons on Engaging With Diverse Creators [:04] Recently, several companies have received backlash for high-profile LGBTQ+ partnerships.

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Webinar Recap: Google Analytics 4 and Tracking for Higher-Ed

Hannon Hill

A panel of higher-ed web and marketing professionals joined forces to discuss how colleges and universities can leverage Google’s GA4 updates to optimize website tracking and drive success for their educational institutions. Review the recap and watch the discussion on demand.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Google Rolls Out New Search Generative Experience to Select Users

RebelMouse

Google has begun the rollout of its Search Generative Experience (SGE) to selected users. This new feature leverages generative artificial intelligence (AI) to enhance the search experience. The goal of Google’s new generative AI-powered search is to simplify search by providing users with a snapshot of information to help them understand topics more quickly.

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6 Strategies for Successful Brand Building: A Comprehensive Guide

Valasys

So, you’re trying to grow your business, right? But you seem to be stuck in a hole. You may be competing against big brands with unlimited marketing budgets and devoted customers. Let’s face it – not having a strong brand is a big problem for any business. That’s why you have to discover ways for your business to stand out—The answer is to create a strong brand building process of your own.

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Podcast: Revolutionizing Marketing with Technology Intelligence

HG Data

Revolutionizing Marketing with Technology Intelligence HG Insights’ EVP, Marketing Ed Locher is featured on the latest episode of The Masters of Service podcast, filled with groundbreaking solutions for sales ops and marketing. By adding a layer of Contextual Intent on top of technographics —using Technology Intelligence — Ed shares his success stories and how they … The post Podcast: Revolutionizing Marketing with Technology Intelligence appeared first on HG Insights.

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