Thu.Jun 01, 2023

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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

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Should Your Job Posting Require a Degree? 


Until recently, getting a college degree seemed like the best way to secure a well-paying job. But as the pandemic took hold and in-person classes were put on pause, many students began to rethink the importance and cost of a degree. From 2019 to 2022, nationwide enrollment in colleges and universities dropped 8% — the steepest drop on record. But even as school enrollment drops, “degree inflation” — adding a degree requirement to jobs that previously didn’t need one — continues to create barrie

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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Content Marketing Institute

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

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The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Industrial Marketing Today

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some of this stuff. As a manufacturer, you are always looking for ways to grow your business and increase your bottom line. One of the most.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Lost in translation: Upleveling Sprout Social’s localization system

Sprout Social

Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we lean on third-party vendors for translations.

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Transforming Businesses: A Partnership Success Story with iSoftpull

Goodish Agency

Introduction In the rapidly evolving digital landscape, businesses strive to stay ahead of the curve by leveraging innovative technologies and automation. With over 10+ years experience in the credit reporting space, iSoftpull’s founders identified a universal problem plaguing all businesses: wasting time and money pursuing unqualified leads.

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Looking for a Content Inventory Tool? Stop Looking.


Overwhelmed by managing your content inventory? Unlock the secrets to a well-organized content library and discover content gaps with DivvyHQ's powerful software. From organizing and filtering to in-depth analytics, our content inventory features have you covered.

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5 failure points of a marketing measurement plan — and how to fix them


I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to make things happen. But with all this buzz and excitement, a key component is almost always missed — a measurement plan. Measurement tends to be an afterthought. You just spent all the time, energy and creativity putting your campaign together.

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Dynamic Rendering: Should You Still Use It? via @sejournal, @TaylorDanRW

Search Engine Journal

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should You Still Use It? appeared first on Search Engine Journal.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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What Are the Benefits of Hiring a B2B Marketing Firm?

ATAK Interactive

In today's competitive business landscape, B2B marketing firms play an important role in helping companies thrive. But what exactly are these firms? In this blog, we'll explore the benefits of hiring a B2B marketing firm and how it can positively impact your business. Effective marketing is vital for companies to reach their target audience, generate leads, and drive sales.

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Brand vs Performance Marketing: A plan to kill your silos

Velocity Partners

Nobody bickers like marketers. Visiting LinkedIn or Twitter these days opens a door to a bunch of spats across the silos we love to dig for ourselves. It’s not a good look. The big one — for now — seems to pit brand and performance marketing teams against each other in a winner-takes-it-all game. It’s usually about what marketing tactics work (short and long term) and how to attribute success.

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Content & Brand Storytelling: Be A Better Brand Storyteller - Ep. 311 via @sejournal, @lorenbaker

Search Engine Journal

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal.

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7 Ways to Amplify the Visibility of Your Small Business with Local SEO

You are part of the world of small business ownership, where the challenges are numerous and the rewards are immeasurable unfortunately, as a small business owner, you know that standing out from the competition can be a “isn’t as easy as it sounds” task, but luckily there are ways to amplify your visibility and make your business become the talk of the town.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Four hallmarks of a successful agent-client relationship


30-second summary: Discover the secret to building a successful agent-client relationship that can make all the difference in retaining or losing an account Learn the essential ingredients for earning your client’s trust and becoming a great advisor or marketing agency JoAnne Gritter, Chief Operations Officer at ddm marketing + communications helps you avoid common pitfalls that erode trust and focus on the four hallmarks that elevate the fabric of brand-client relationships In their class

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New releases for AI-powered marketing technology


While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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How To Use AI To Enhance Your SEO Content Writing [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal.

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How to create a knowledge base for marketing work management


Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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Google Update on Inactive Accounts: Everything You Should Know


Google has announced plans to delete old, inactive accounts. Learn how that will impact senders and when it happens. The post Google Update on Inactive Accounts: Everything You Should Know appeared first on SendGrid.

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Debt and Other Economic Factors Affecting the Building Product Industry

Navigate the Channel

Some things don’t change, such as the importance of building products CMOs staying attentive to the economy as they make long-term strategic marketing plans. This is, in part, why we’re revisiting the factors CMOs should scrutinize as they plan for the remainder of 2023. We’ve Seen A Version of This Plot Before The last time we went deep on this topic, consumer debt was decreasing, as well as mortgage debt, but (spoiler alert!

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring


Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Why? Constraints on time and resources. True, social media is capable of draining every second of your time – and, even then, the reward can be elusive.

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Sustainability, Artificial Intelligence, and Supply Chain Challenges – May in Review

Champion Communications

As we approach the end of a vibrant Spring season, we take a moment to reflect over the month of May and the abundance of media highlights that have been fuelling our clients’ growth. Throughout this eventful month, our clients ventured into prominent publications, leaving their mark as they shared their insights with notable platforms like City A.M. and The HR Director.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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A customer data roadmap for staying ahead of the competition


In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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Eliminating Hit-or-Miss Marketing Should Be Your Top Priority

Square 2 Marketing

When the world gets confusing and complicated people tend to respond in more unpredictable ways. They are more reactive than proactive. They are less thoughtful. They act before they think because there is less data and fewer proven practices to guide their direction.

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How Salespeople Can Rebound Their Career After a Layoff (Tips from Reps Who’ve Done It)


Over 200,000 people have been laid off from tech companies in the last year. Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). Smaller tech companies followed suit, and now, thousands of people are looking for new jobs. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise.

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Unveiling the Risks of Unverifiable Email Addresses and How to Mitigate Them!

Fount Media

In today’s digital age, email has become an integral part of business communication. However, not all email addresses are created equal. Unverifiable email addresses pose a significant risk to businesses, potentially leading to wasted time, compromised security, and lost opportunities. According to various studies, unverifiable email lists can contain a The post Unveiling the Risks of Unverifiable Email Addresses and How to Mitigate Them!

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 5/26/23 – 6/1/23 to stay ahead of the curve: Not a Seasonal Cash Grab: Brand Lessons on Engaging With Diverse Creators [:04] Recently, several companies have received backlash for high-profile LGBTQ+ partnerships.

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Semrush Site Audit: Step-by-Step Guide for Beginners

Single Grain

When optimizing your website, it becomes essential to continuously manage the success of your SEO efforts. However, identifying and rectifying site issues hindering website performance can be daunting. That’s where Semrush Site Audit comes to the rescue. Semrush is one of the most powerful SEO tools to boost your website’s health and makes appearing on top of the search results easy.

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Webinar Recap: Google Analytics 4 and Tracking for Higher-Ed

Hannon Hill

A panel of higher-ed web and marketing professionals joined forces to discuss how colleges and universities can leverage Google’s GA4 updates to optimize website tracking and drive success for their educational institutions. Review the recap and watch the discussion on demand.