Thu.Nov 28, 2019

4 Content Experiences That Keep On Giving

Content Marketing Institute

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that.

Top 20 Graphic Design Trends to Look Out for in 2020

Bannersnack

We’ve all encountered design trends. The kind that inspire you and the kind that make you question how they even became trends. Like beveled and embossed everything in the 90s—that was never a good idea. Or comic sans. Or worse, intense drop shadows.

Acoustic gives tips on future proofing your martech stacks and highlight ‘trust’ as a key trend for 2020

ClickZ

30-second summary: Acoustic is the largest independent marketing cloud, offering marketers purpose-built solutions on an innovative open marketing platform.

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Quick Guide: Retain Customers with Demand Generation Strategies

Only B2B

One of the biggest challenges in saturated markets today is generating demand for your business. Big brands make it look so easy.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Voice search ascending: Three areas that require your attention right now

ClickZ

30-second summary: Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query. To succeed—or even survive—in the world of voice search, the schema need to be a top digital marketing priority. To improve your chances of reaching the zero position for a given query, structure your content for Google’s featured snippets.

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How to distribute your content with Scoop.it

Scoop.it

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” ” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all?

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably.

Improve Your Customer Experience with the Right Price

Martech Advisor

What better way to delight your customer than with a price they are comfortable paying?

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5 Ways To Check if Your Instagram Followers are Fake

Altitude Branding

Let’s face it. The “likes” on Facebook and “followers” on Instagram can be very deceiving. You, like many businesses, buy followers from someone. You, as a business, trust them to provide you legit and authentic accounts, but you have to be careful.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Simple Content Planning With MarketMuse

MarketMuse

Here's a simple plan that's easy to execute with a high-probability of success. The post Simple Content Planning With MarketMuse appeared first on MarketMuse. Product

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4 Best Practices for Inbound Lead SLAs

FunnelCake

Work every single lead to it’s fullest with a carefully crafted SLA Inbound leads SHOULD be your best leads and the easiest for your team to work. Yet, many companies today are struggling with having their inbound leads picked up and worked consistently or in a timely manner.

HubSpot CRM; 37 Reasons Why It’s The Best CRM

AndAnotherDay

The post HubSpot CRM; 37 Reasons Why It’s The Best CRM appeared first on AndAnotherDay. HubSpot insights

A Thank-You Note.To Clients, Team Members And Partners

Square 2 Marketing

I recently had the pleasure of watching “A Beautiful Day in the Neighborhood,” the movie based on the true story of the friendship between Fred Rogers and journalist Tom Junod.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean?

What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. It helped salespeople collect data on potential customers. Then came Salesforce, and the two combined to create what’s now known as Data.com. .

5 Steps To Generate B2B Inbound Leads

Belkins

Generating B2B leads mostly involves outbound marketing techniques. However, there is a reason we insist on paying attention to the way you handle your content, how often you produce it and where do you publish it — the inbound channel works for you, too! But how do you generate inbound leads and what do you do with them afterward? Can your prospects be converted into buyers with content only? Let’s go through the intricacies of inbound campaigns and processing your inbound leads step by step.

All About Fraggles (Fragment + Handle) - Whiteboard Friday

Moz

Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Research Findings: The Ill Effects of Data Pollution Are Skyrocketing in Marketing Organizations

Martech Advisor

"Big" data is not always "better." Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer.

Happy Thanksgiving

Smashmouth Marketing

“Happy Thanksgiving to all you #PipelineGeneration folks out there! May your moo be strong and your farmer blind.”. Cartoon Credit: Gary Larson. drivel food

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