Thu.Feb 18, 2021

5 Reasons to Try a Hybrid Approach of Inbound and Outbound Marketing in 2021


‘Hybrid’ may be the word of the season for human resources and IT professionals, with a hybrid work model gathering steam as a permanent alternative to on-site for many organizations, but B2B sales and marketing leaders are seeing the potential of hybrid in their own context as well.

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How to Grow Your Email List With Instagram


Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in 2019. Building email lists is getting harder.

List 195

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What Technology Tools Do You Need for an Accessible Website?

Marketing Insider Group

Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. With web accessibility, anyone can interact online without barriers. It’s not only about expanding your audience.

People Do Business With People They Know, Like, and Trust


It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

99% of Marketers Who Already Use Video Will Continue to Do So in 2021

KoMarketing Associates

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience.

Video 186

More Trending

Go Beyond Ego Bait and Create Roundups That Resonate

Content Marketing Institute

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how.

7 Ways to Design Your Instagram Grid Layout Like a Pro


Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture.

Five Ways IoT is Changing the Face of Marketing


Guest post by Ronita Mohan. The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing , and is playing a major role in global security. Image credit: Dan LeFebvre on Unsplash.

One Sales Process Hack Your Reps Are Going To Like But You’re Going To Love

Square 2 Marketing

It’s Going To Shorten Your Sales Cycle By Days And Improve Your Close Rate By 10%. If I could tell you a way to cut days off your sales cycle and increase your close rate by 10%, would that get your attention? It should. What if this improvement wouldn’t cost you any money?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Guide to H1 (Header) Tags for SEO

In search engine optimization (SEO), “content is king.” That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts.

SEO 72

Associations were Challenged by COVID-19. Here’s how 4 Associations Adapted with Online Communities.

Higher Logic

The post Associations were Challenged by COVID-19. Here’s how 4 Associations Adapted with Online Communities. appeared first on Higher Logic. See how four associations used their online member communities successfully in 2020. Spoiler alert – they’re all different.

Local Business SEO: Tactics to Improve Your Ranking


Every small-to-medium-sized business, or the agency working on behalf of a small business, has one central goal with local business SEO: to get more leads. Ranking in Google Maps and local organic search is an important part of getting those leads.

The Secret to Making Your ABM Personalization Campaign a Success


The post The Secret to Making Your ABM Personalization Campaign a Success appeared first on FunnelEnvy. B2B Conversion Rate Optimization Digital Marketing Uncategorized abm abm personalization growth marketing website attributin website optimization

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Well Do You Really Know Your Customers? Tips for Discovering Your Target Audience.

Benchmark Email

Knowing who you’re selling to is just as important as knowing what it is that you’re selling. And while you may think that you understand your target audience like the back of your hand, as strategies change and businesses grow, so do their audiences.

Your Complete Guide to Marketing a Commercial Construction Company Online

Navigate the Channel

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there.

4-Day Work Weeks: Results From 2020 and Our Plan for 2021

Buffer Social

In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once.

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Data Fluency Part 1: Skills B2B Sales and Marketing Teams Need


By Ray Estevez Chief Information Officer, True Influence. The digital transformation has made every company a data company and turned data fluency into a must-have skill. Sure, you may not produce and sell data technology solutions.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 experts on the social customer care metrics that fuel their top goals

Sprout Social

Social media is more than a platform for brand marketing and advertising. It is also a critical customer service channel that enables customers to communicate with brands in real-time and vice versa.

9 Best Splash Page Plugins for WordPress to Boost Conversions


Are you looking for the best splash page plugin for your website? By adding a splash page to your website, you can capture your site visitors’ attention and show what you want to offer.

Job Roles in Content Marketing: What Are Today’s Opportunities?


As the field of content marketing has steadily grown, so have the internal teams within companies who've made the commitment to deploy content marketing as a major part of their marketing mix. But what roles and skillsets are commonly found within those teams?

Google Search Console Changes Core Web Vitals Reporting via @MattGSouthern

Search Engine Journal

Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners. The post Google Search Console Changes Core Web Vitals Reporting via @MattGSouthern appeared first on Search Engine Journal. News SEO

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Retargeting Ads We Loved in 2020


Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.

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How to Perform a SWOT Analysis for SEO via @JRiddall

Search Engine Journal

Here's how to use the popular SWOT analysis in your SEO strategy to make sense of your strengths, weaknesses, opportunities and threats in search. The post How to Perform a SWOT Analysis for SEO via @JRiddall appeared first on Search Engine Journal.


Think Outside the Box


Every department in your business has internal processes that are critical to keeping the lights on. Finance has to manage incoming and outgoing money. Recruiting has to manage job applications and the hiring process. HR has to manage employee onboarding and experience.

YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern

Search Engine Journal

YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. The post YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern appeared first on Search Engine Journal. News YouTube

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.