Wed.Aug 26, 2020

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI?

How to Conduct Effective Sales Cold Calls with ZoomInfo Insights


Always. Closing. For a long time, it was the motto of any worthwhile salesperson. But things change. In our modern, digitally-driven world, the script has been flipped a bit. At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. Relevant.


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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement.

Find out how to solve Error 1020 Access Denied to put your website back online


Using the Cloudflare CDN on a WordPress site is a sure way to make content load faster and more securely from different locations around the world.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How To Create An Interactive Content Funnel That Segments & Converts


Guest post by Daniel Ndukwu. Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals.

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What Institutional Knowledge Matters Most for Marketers?

Marketing Insider Group

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. With that said, not all knowledge is equally valuable.

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LinkedIn Analytics: The Complete Guide for Marketers


Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork.

ISTM #32: Why COVID-19 is Like Malware


At first, I didn’t pay much attention to COVID-19. I had just started a new communications project for a new corporate client, and I had my hands full.

11 Best Website Welcome Message Examples to Greet Your Users


Are you looking for welcome message examples that you can use for your website? Welcoming visitors is an excellent way of improving user experience (UX). It can set the tone for the rest of their visit on your site.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Great Content Experiences Powered by Tech

Content Marketing Institute

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results.

The Simple Guide to Running a Zoom Webinar


You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content.

9 Questions for B2B Buyer Persona Success

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas.

HubSpot ABM Features Explained

SmartBug Media

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Mobile-Optimization Basics for Email


It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. Your subscribers are just as likely to be opening up your emails on their mobile devices as they are on their desktops — and perhaps even more so.

How to Get Backlinks: 12 Strategies for 2021


The right links can really help to supercharge your SEO strategy, and there are many ways that you can earn great links. But where do you start?

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Agile Email Marketing Part 3: Micro-Efficiencies to Send and Analyze Emails


With agile email marketing, speed is of the essence. But how do you do this without sacrificing quality or facing resistance? Micro-efficiencies. We’ve already talked about the irresistibly small ways you can be more efficient with content and development as well as reviews, approvals, and testing.

How to Create Animated Facebook Ads that Convert


There’s no doubt that creativity is key when you want to stand out in Facebook newsfeeds. But that’s not all that takes to capture your audience’s attention and drive conversions. You also need to pay attention to the most engaging formats that can bring you the desired outcome.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to get more YouTube subscribers: 7 top tips from a top YouTuber


Jump ahead. Know your audience. Create video content your audience will love. Promote your videos and grow your subscribers. Create your own definition of success. Ali Abdaal never set out to build a huge audience on YouTube.

7 Best Sales Coaching Software

Visitor Queue

In today’s business climate, it is becoming ever more important to nail every encounter you have with your customers and prospects. In order to have a high engagement at every touchpoint. Your sales team needs the right suggestions and information at their fingertips.

How Custom Dashboards Can Improve Your KPIs and ROI


Marketers today have so many options to choose from when it comes to analytics software and marketing intelligence platforms that can tie together scores of data in one central location. Some solutions have more valuable features than others and custom dashboards are one such example.

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How to successfully onboard a new social media team member

Sprout Social

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Email Marketing Strategies to Keep Your Customers Engaged During a Pandemic


During a pandemic, communication is incredibly important. Here are 7 email marketing strategies that you can use to keep customers engaged. The post Email Marketing Strategies to Keep Your Customers Engaged During a Pandemic appeared first on Spiralytics Inc.

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Augmented Reality: A Revolutionary Tool for Manufacturers to Manage Change

Aberdeen HCM Essentials

From product design, to verification and testing, to maintenance, augmented reality has quickly become a pillar of manufacturing — 63% of Best-in-Class companies are already utilizing it, and 33% of Best-in-Class companies are currently evaluating its benefits and planning to incorporate it into their production processes.

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8 Pieces of Advice to Effective Written Communication in Business


Good communication skills are one of the core elements of successful business relationships. That’s a rare constant in the ever-changing business world. How you express yourself in writing is sometimes more important than spoken conversation.

Let’s Get Digital! With Out-Of-Home Media


Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.