Webbiquity
SEPTEMBER 15, 2016
Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place. Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve.
Marketing Insider Group
SEPTEMBER 15, 2016
Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective.
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Customer Experience Matrix
SEPTEMBER 15, 2016
Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness an
Marketing Insider Group
SEPTEMBER 15, 2016
Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too. It brings people together! It gets players out of their houses! It motivates you to explore new places! Yes, yes, and yes. There’s […]. The post Take Your Audience Down Memory Lane for Better Marketing Results appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
SEPTEMBER 15, 2016
Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
SEPTEMBER 15, 2016
I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” James shared a few insights into some of the industry’s challenges and what B2B marketers can expect from their launch into the US market.
Contently
SEPTEMBER 15, 2016
By the late ’90s, not everything was awesome at Lego. After a string of product launches that deviated from its core product, Lego was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past.
Adobe Experience Cloud Blog
SEPTEMBER 15, 2016
Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Captivate Your Buyers.
Contently
SEPTEMBER 15, 2016
When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
SEPTEMBER 15, 2016
What’s it like to spend the summer as an intern on Sprout Social’s engineering team? It’s a lot like working here full-time: fun, meaningful and collaborative. From day one, engineering interns at Sprout are part of the team. Our internship program is designed to help college students, typically computer science majors, gain experience working in the tech industry, deploying code and exploring where they want their careers to go.
SWZD
SEPTEMBER 15, 2016
It’s time to start adjusting to take into account human-to-human marketing into our B2B approaches. But why and how? Why is H2H marketing something you should take into consideration for your B2B organization? How do you start moving towards the more human approach to marketing? Learn some helpful facts and tips here.
KEO Marketing
SEPTEMBER 15, 2016
Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan.
Sprout Social
SEPTEMBER 15, 2016
O segredo do sucesso nas redes sociais é entender realmente seu público. Se você não sabe com quem está falando, fica difícil criar uma estratégia sólida de alcance social. Um bom início é usar o plano de marketing da sua empresa, que lhe dará um conceito mais claro sobre quem é seu público. A partir daí, você analisará mais detalhadamente e coletará o máximo de dados possível sobre o seu público.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
SEPTEMBER 15, 2016
Is your company fully embracing the digital age? Is your team engaging digital transformation beyond updating your website every 6 months? For many companies, failure to adapt to new technology means getting left behind and losing business. Your prospects and customers are researching and buying online, so why aren’t you focusing on marketing to them via digital channels?
Sprout Social
SEPTEMBER 15, 2016
La clave para lograr el éxito en redes sociales es entender verdaderamente a tu público. Si no sabes con quién estás hablando, es difícil poder crear una estrategia sólida de alcance en redes sociales. Una buena manera de comenzar es con el plan de marketing para tu empresa que te debe ofrecer una idea más clara de quién es tu público. Desde allí querrás profundizar y recolectar todos los datos que sean posibles sobre tu audiencia.
Hubspot
SEPTEMBER 15, 2016
Not all keywords are created equal. Some, like "marketing," draw in huge crowds of searchers each month. Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. As marketers, we're often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month?
SEMrush
SEPTEMBER 15, 2016
You’ve been working on your website really hard, and can’t wait to see it on the top of the search, but your content is struggling to overcome the 10th-page hurdle. If you are sure that your website deserved to be ranked higher, the problem might exist within your website crawlability.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
33Across
SEPTEMBER 15, 2016
How many times have you had a programmatic campaign not go exactly as planned? The post 6 Ways Ops Can Drive Programmatic Campaign Success – That You’re Probably Overlooking appeared first on 33Across.
Leadspace
SEPTEMBER 15, 2016
Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. Marketo ABM brings sales and marketing together to strategically target key accounts, providing greater insights into target accounts, and guiding marketers to the most effective channels to reach them.
KoMarketing Associates
SEPTEMBER 15, 2016
When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 seconds skimming articles before they ever settle on one to read! What this means is, if you’re running an internet marketing blog, you’d better make sure it’s a good one.
Hinge Marketing
SEPTEMBER 15, 2016
I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that I understand all too well, having spent most of my career leading in-house marketing teams.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Sprout Social
SEPTEMBER 15, 2016
According to our latest Sprout Social data report , nearly 35% of individuals prefer social media as their channel-of-choice for customer service, surpassing both phone and email. This preference is further enforced by the staggering rise in the number of social messages to a business that require a response or need to resolve an issue. And yet, the average response time on social for most brands is still well above what individuals consider to be a reasonable wait time.
Hubspot
SEPTEMBER 15, 2016
It’s inevitable: at some point, your client will give you the silent treatment. They probably don’t mean to make you blow steam from your ears -- it just happens -- and getting over the communication slump starts with walking a mile in their shoes. It’s important to remember that many companies are understaffed and stretched thin. And even though studies show that burnout is bad for business , we see it happen all the time.
Integrated B2B
SEPTEMBER 15, 2016
Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. Core skills and disciples, once easy enough to grasp and maintain, are moving further away from you at an accelerating rate, on their way, like the distant galaxies in Stephen Hawking’s famous Big Bang theory , to one day disappear completely from sight.
Hubspot
SEPTEMBER 15, 2016
You're ready to get your inbound marketing machine going. You've read the case studies and statistics showing how effective inbound marketing is at pulling together a full enrollment class. And then you start thinking about the all the different strategies and tactics and new social media platforms and metrics and. Holy cow, it can all seem to be a bit much.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
QuanticMind
SEPTEMBER 15, 2016
Data science-enabled marketing uses a data-driven approach to intelligently maximize conversions and profits against your marketing spend. Learn how data science boosts conversions and join the webinar for more details on how this powerful discipline will massively improve your campaigns. How can the deep specificity and multifaceted analysis of data science turn your marketing into “data science marketing”?
Hubspot
SEPTEMBER 15, 2016
M ore than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus , 56% of emails were opened on mobile devices in April 2016. With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers.
Vidyard
SEPTEMBER 15, 2016
You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient. We know efficiency is key for your small business and we’ve got you covered. Whether you’re looking for support with content and social media, website publishing and management, digital advertising, creation or design of graphics or videos, collab
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