Navigate the Channel
JULY 21, 2022
Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.
ANNUITAS
JULY 21, 2022
Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. This is the topic I covered in my last piece, “Transforming Your Go-to-Market Team: Building a ‘Converged Growth’ B2B Organization.” In my last piece, I also outlined a new strategy tack.
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Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.
Content Marketing Institute
JULY 21, 2022
No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JULY 21, 2022
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve Reach & Discoverability appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
JULY 21, 2022
One Size Fits All – Interactive Content. Interactive media is similar to pizza. It may have any topping in the world and comes in a variety of sizes and forms. Nevertheless, we do enjoy pizza, don’t we? Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content.
Search Engine Journal
JULY 21, 2022
See what happens when you upload images to Google's Vision image classification tool to see how an algorithm identifies what it's about. The post Free Google AI Image Analysis Tool For Image Recognition appeared first on Search Engine Journal.
Only B2B
JULY 21, 2022
One Size Fits All – Interactive Content. Interactive media is similar to pizza. It may have any topping in the world and comes in a variety of sizes and forms. Nevertheless, we do enjoy pizza, don’t we? Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content.
DivvyHQ
JULY 21, 2022
What happens when your email performance metrics are crap? If you're like us, you immediately start digging into your data and analyzing potential issues. What you will likely find are issues with the content itself. Let's take a look at the most frequent reasons why your emails aren't meeting expectations.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CopyBlogger
JULY 21, 2022
Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have. Continue Reading. The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger.
Martech
JULY 21, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.
Search Engine Journal
JULY 21, 2022
Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms. The post 10 New Social Media Platforms & Apps To Have On Your Radar appeared first on Search Engine Journal.
Martech
JULY 21, 2022
French NFT brand DOGAMI announces a new collaboration with Gap that will enable users in the “petaverse” to deck out their virtual pets with Gap-logo hoodies and other NFT swag, beginning July 27. In-game virtual apparel, aka wearables, will become available in three-item packs that DOGAMI players can bid on and use to improve their game play and barking rights.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
JULY 21, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. “Content is king,” as said by tech royalty himself, Bill Gates. To us modern marketers, no statement is more true. As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. Consider your content as your customer magnet.
Martech
JULY 21, 2022
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.
Hinge Marketing
JULY 21, 2022
Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. Social media platforms have made it harder for individuals and businesses to ramp up their visibility.
Martech
JULY 21, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JULY 21, 2022
Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural. The post WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI appeared first on Search Engine Journal.
PureB2B
JULY 21, 2022
The post How Is ABM Different from Other Marketing Strategies? appeared first on DemandScience.
Search Engine Journal
JULY 21, 2022
How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here's how to utilize "freshness" for users. The post How Freshness Works (And How To Get It To Work For You) appeared first on Search Engine Journal.
Square 2 Marketing
JULY 21, 2022
These are three of the most overused phrases in marketing today. Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. Demand generation followed as companies felt like inbound marketing took too long to produce results, and account-based marketing (ABM) arrived when demand generation also was taking too long. See a trend here?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Journal
JULY 21, 2022
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels Features Include Templates, Boosts, & More appeared first on Search Engine Journal.
The Daily Egg
JULY 21, 2022
Before you spend a lot of time reading, we’ll cut right to the chase. All in all, Bluehost is a better web. The post Bluehost Vs. GoDaddy appeared first on The Daily Egg.
Metadata
JULY 21, 2022
Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. When you focus your efforts on a small group of highly targeted accounts instead of going after a large, broad audience. But as more marketers try to use this as some sort of silver bullet, one thing quickly becomes clear: Not everyone needs to do account-based marketing.
RebelMouse
JULY 21, 2022
Meta owner Mark Zuckerburg. announced a new feature that allows small businesses to talk directly to customers and complete purchases entirely within the platform’s chat functionality. The feature is available for qualified users who have set up business accounts on Instagram. According to the announcement, users who take advantage of the in-chat payment functionality will be able to: Chat with customers in real time to answer questions and confirm purchase details.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Parse.ly
JULY 21, 2022
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. According to Demand Gen’s 2022 Content Preferences Report, 72 percent of B2B buyers engage with at least three pieces of content before talking to a salesperson.
Metadata
JULY 21, 2022
B2B marketing is tough. And the competition is only growing. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.
EveryoneSocial
JULY 21, 2022
Ninety-five percent of employees say a company’s reputation is a key factor when considering a new job — just one reason why employer branding activities are so important. Your employer brand also affects an organization’s bottom line though. Just take a look at these stats: A strong employer brand can reduce cost per hire by 50%. Companies with a poor employer brand must offer a 10% pay increase to attract qualified candidates.
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