Marketing Insider Group
FEBRUARY 3, 2025
A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.
Martech
FEBRUARY 3, 2025
Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to set it up using Docker and Open WebUI for a seamless, ChatGPT-like experience while keeping your data private and under your control. With the right configuration, your Mac mini can handle fine-tuning, text generation and retrieval tasks without needing a dedicated server.
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Marketing Insider Group
FEBRUARY 3, 2025
In the realm of content marketing, countless businesses have relied on webinars to generate new business. A webinar can be an incredibly powerful tool, costing little, yet making a big impact. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy. Create an Excellent Recording Strategy First and foremost, you need to have an excellent recording strategy in place.
Martech
FEBRUARY 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Has the Super Bowl always been this important to marketers? A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
sagefrog
FEBRUARY 3, 2025
Success in B2B marketing isnt just about delivering the right message. Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Trade Press Services
FEBRUARY 3, 2025
Goal setting is supposed to be the blueprint for success, but for many businesses, its a road to frustration. Despite having clear intentions, many companies fall short of achieving their goals due to common missteps in planning, execution, and alignment. These pitfalls arent always obvious, but they can sabotage even the best strategies. The good news?
Martech
FEBRUARY 3, 2025
Want AI search engines and agents to find and use your content? Traditional SEO isnt enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible and rank in the AI era. TL;DR: Quick AI optimization checklist To optimize for AI search and agents: Make content accessible with clean HTML/markdown and good structure.
SocialPilot
FEBRUARY 3, 2025
Social media is no longer just a place to be. It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. With over 5.22 billion social media users globally, your target audience is bigger than ever, but so is your competition. Just posting and hoping will not turn your followers into customers.
Spiralytics
FEBRUARY 3, 2025
Emotions factor into human decision-making, shaping how people perceive the world and interact with it. Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
FunnelEnvy
FEBRUARY 3, 2025
Google Analytics 4 (GA4) represents a significant leap forward in how marketers analyze and leverage data. Designed for a digital-first world, GA4s innovative data and reporting model provides a holistic view of customer behavior, enabling marketers to make informed, data-driven decisions. For B2B companies, particularly those in SaaS or lead generation, GA4 is an indispensable tool for optimizing website performance and increasing conversion rates.
Walker Sands
FEBRUARY 3, 2025
TL;DR: weve developed a methodology to help answer this question: how likely is your earned media content to influence a Gen AI prompt response? At Walker Sands, weve been closely watching a couple of trends in B2B search behavior that have a profound impact on Public Relations. First is the gradual erosion of Googles Search market share, which after more than a decade at > 90% has now fallen just under that threshold globally , and to 87% in the United States.
SmartBrief - Marketing
FEBRUARY 3, 2025
The media ecosystem has spent years focused on warding off risks blocking fraudulent traffic, blacklisting content and removing impressions that fail basic checks. While such tactics helped address the immediate dangers of invalid traffic and misaligned brand safety, they also created new problems. Certain legitimate content categories, including news, became collateral damage, with publishers unfairly penalized by rigid keyword filters.
B2BMarketing.net
FEBRUARY 3, 2025
Say the word channel to a marketer and theyll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word channel has another meaning entirely. Sometimes referred to as partners, indirect, ecosystem its the practice of selling and marketing through third parties. Channel partner marketing as a discipline has played an enormous role in the growth of tech vendors since the 1990s, but its equally important in many ot
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Televerde
FEBRUARY 3, 2025
B2B lead generation involves identifying and attracting potential business clients who will benefit from your products or services. It’s more than a list of names, though, as you’ll need to create meaningful connections to keep these companies coming back for more. Lead generation fuels your sales pipeline and directly impacts revenue. Without a steady flow of high-quality leads, even the most innovative products can struggle to find their market.
CMSWire
FEBRUARY 3, 2025
The contact center of 2025: more AI, more automation, more personalization. Continue reading.
Televerde
FEBRUARY 3, 2025
Lead generation is a significant part of business growth because it provides sales pipelines with new customers who are ready to engage with your products or services. Generating high-quality leads impacts revenue and can drive long-term success. That’s why, on average, global businesses allocate 36% of their marketing budget to demand generation.
SocialPilot
FEBRUARY 3, 2025
Genuine reviews of the customers are a goldmine. They not only build trust, but also improve SEO, and provide valuable insights for businesses to enhance their products and services. In fact, positive reviews can boost customer spending by 31%. So, it is very natural that you work hard to earn more positive Google reviews. However, with the rise in fake Google reviews, your business will find it difficult to defend its online reputation.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce Marketing Cloud
FEBRUARY 3, 2025
Customers are the heart of every startup or small and medium-sized business (SMB). Without them, growth feels impossible. But keeping up with what your customers want can often feel overwhelming. Thats why you need customer tracking for your startup or growing business. It helps you learn more about your customers what they like, what they need, and how you can serve them better.
CMSWire
FEBRUARY 3, 2025
NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and beyond. Continue reading.
SalesIntel
FEBRUARY 3, 2025
Marketers invest significant budgets into ad campaigns, expecting to drive engagement and conversions. Yet, many find themselves frustrated by low-quality leads, irrelevant clicks, and underwhelming results. Why? Because their ad targeting isnt precise enough. The truth is, if youre not targeting the right accounts, youre burning your ad budget, wasting money on prospects who will never convert.
CMSWire
FEBRUARY 3, 2025
The future belongs to companies that can fuse CX with AI seamlessly. Continue reading.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Contify
FEBRUARY 3, 2025
Explore key considerations and best practices to select a market and competitive intelligence platform that meets your unique business needs.
OutboundView
FEBRUARY 3, 2025
Mastering Cold Outreach: The Perfect Email and Call Sequence Strategy for 2024 In today’s competitive B2B landscape, mastering the art of cold outreach is crucial for sales success. We’re diving deep into the optimal sequence strategy that combines emails, calls, and LinkedIn outreach to maximize your chances of booking meetings with potential clients.
Contify
FEBRUARY 3, 2025
Explore key considerations and best practices to select a market and competitive intelligence platform that meets your unique business needs.
OutboundView
FEBRUARY 3, 2025
Mastering Cold Outreach: The Perfect Email and Call Sequence Strategy for 2024 In today’s competitive B2B landscape, mastering the art of cold outreach is crucial for sales success. We’re diving deep into the optimal sequence strategy that combines emails, calls, and LinkedIn outreach to maximize your chances of booking meetings with potential clients.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SocialPilot
FEBRUARY 3, 2025
Is Yext pricing justified? And more importantly, is it the right tool for your business or marketing agency? If youve been grappling with these questions, youre not alone. While Yexts pricing and packages are publicly available, many businesses find it challenging to navigate and evaluate their true value. So, where does Yext stand in this equation?
Salesforce Marketing Cloud
FEBRUARY 3, 2025
Words hold power in friendships and communities, but also in sales. Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. You’re not selling tools or closing contracts; you’re offering solutions and building partnerships.
Go Beyond SEO
FEBRUARY 3, 2025
In today’s digital age, establishing a strong online presence is more important than ever. Whether you’re a small business owner or a content creator, boosting your online visibility can lead to more opportunities and growth. Here are some easy strategies you can start implementing right away! 1. Optimize Your Social Media Profiles Make sure your profiles on social media platforms are complete and consistent.
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