Tony Zambito

JANUARY 4, 2022

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited. Including lack of adequate childcare, health, industries severely impacted by the pandemic, acting upon personal interests, and early retirement. To name a few. A component of this overarching story and one often missed is that of the “Great Buyer Resignation.” B2B buyers and consumers alike are s

Interactive Marketing 242

Interactive Marketing Loyalty Act-On B2B Marketing 242

SendX

JANUARY 4, 2022

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list.

Software 302

Software Deliverability Segmentation Contacts 302

Biznology

JANUARY 4, 2022

The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh. Check it out here. The post The Best of 2021: Messaging on a Mission appeared first on Biznology.

Best Practices 197

Best Practices Consulting Features Organization 197

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JANUARY 4, 2022

Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience. The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.

Google 145

Google Features SEO 145

Search Engine Journal

JANUARY 4, 2022

SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out. The post 15 Awesome Paid SEO Tools That Are Worth the Money appeared first on Search Engine Journal.

SEO 141

SEO Tools Process 141

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.

Organization 137

Organization Ad Building Work Management Thought Leadership 137

Search Engine Journal

JANUARY 4, 2022

How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization? appeared first on Search Engine Journal.

Keywords 133

Keywords Companies SEO 133

Liveintent

JANUARY 4, 2022

The programmatic landscape is evolving — and fast. But aside from the deprecation of third-party cookies, what are we seeing in the way of change, and what should marketers be focusing on in the months to come? Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

JANUARY 4, 2022

Despite spending countless hours planning and executing cool content campaigns, ads, blog articles, etc., many content marketing teams are not seeing the clicks and conversions they predicted. And to make matters worse, they can't figure out why. What's going wrong? Check out these 5 reasons your content isn't performing from guest contributor Sophia Harris, Marketing Content Manager at TVG-Medulla.

Content 128

Content Planning Conversion Spending 128

Liveintent

JANUARY 4, 2022

LiveIntent’s first talent show took place in mid-November. We wanted to reward our employees with some holiday cheer and laughter, a much-needed Q4 workday break, a belly full of tasty breakfast sandwiches, and a delicious catered lunch. We saw terrific demonstrations of talent within our company, both virtually and live. MC’d by our very own director of customer success, Justin Senno, and attended by 80+ employees in person and 100+ virtually, the talent show proved the perfect excu

Display 126

Display Campaigns Personalization Companies 126

Content Marketing Institute

JANUARY 4, 2022

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading → The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.

Tools 125

Tools Content Creativity Brand Identity 125

Search Engine Journal

JANUARY 4, 2022

There are 6 ways of extracting Core Web Vitals from CrUX directly from Google. Here are the pros and cons of each one. The post 6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons appeared first on Search Engine Journal.

Google 124

Google SEO 124

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Social Media

Zoominfo

JANUARY 4, 2022

Scenario Set up your sales team for success by syncing their calendars with your CRM database. In the mobile ZoomInfo app, you can sync your calendar with meeting invites and pull information from the attendee list. Your AEs and sales reps can identify and research the decision-makers who will be on the call, retrieve account summaries and notes on company activity, and more invaluable information right on their phones before and during a demo meeting.

CRM 100

CRM Zoominfo Research Activities 100

Search Engine Journal

JANUARY 4, 2022

Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction. The post Internal Links As A Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

SEO 115

SEO Generation 115

Zoominfo

JANUARY 4, 2022

Scenario With conversation intelligence software , such as ZoomInfo Chorus, you can identify and connect with senior executives directly from sales calls. When a name is mentioned during a video call, you can identify if they are a senior person at the prospect company. If so, have an email go out directly from your VP to that executive. You can also bookmark important moments from the call for informed follow-up.

Conversion 100

Conversion Zoominfo Software Video Marketing 100

Conductor

JANUARY 4, 2022

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). However, the truth is that SEO was taken for granted in the past because sometimes it works the way you want, but other times, it doesn’t. When it doesn’t, it’s easy for marketers and decision-makers to focus on the ROI of paid channels that provide instant gratification.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

JANUARY 4, 2022

Scenario Organize gated, on-demand demos or group demos. (We call them “deminars” ) Promote them through display ads, email campaigns, and targeted outreach. When people register to attend, add their information to automated follow-up campaigns.

Demand 100

Demand Organization Outreach Display 100

Search Engine Journal

JANUARY 4, 2022

Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. The post Shopify SEO Gets Easier With Yoast App appeared first on Search Engine Journal.

SEO 110

SEO Optimization Features Product 110

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. We are unabashed proponents of content marketing as we’ve continually seen companies succeed when they follow a carefully crafted content strategy.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. IAS will integrate Context’s AI-driven technology with its own Context Control suite, which enables marketers to target and deliver ads in suitable, safe contexts.

Paid Search Agency 103

Paid Search Agency Classified Ads Video Marketing Ads 103

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

JANUARY 4, 2022

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible. When thinking about the connection you’ve built with your community and its members, remember these 10 truths of a healthy relationship to keep your community feeling loved and app

Communities 98

Communities Loyalty Ad Building Brand Identity 98

Anyword

JANUARY 4, 2022

Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried and true strategies that help boost our performance. And one of those strategies is having the perfect call-to-action. While it may seem simple in practice, crafting the most effective CTA for your messaging takes planning, creativity, and just a little bit of expertise.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. For example, if you deal with a switchboard operator, you do not identify yourself by name and company name. . Call a switchboard and say, “Hi, I’m calling to confirm the spelling of a name for [person’s name].” Then you say, “How do you spell that last name?

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

FMG Suite

JANUARY 4, 2022

Happy Tuesday! We hope that everyone had a wonderful holiday and that you are ready to kick the year off right. Learn the best practices for newsletters, strategies for getting marketing and sales to work together and much more so that you can strive in the new year. 1. Newsletter Best Practices for Financial Advisors via Twenty Over Ten. We receive emails every day.

Trends 98

Trends Newsletter Sales Qualified Leads Planning 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Industrial Marketer

JANUARY 4, 2022

A successful CRM implementation will boost revenue per B2B sales person by 41 percent. Marketing teams who have access to a company-wide CRM deliver three times more revenue than marketing teams without real-time access to customer information. The elongated industrial buying process is challenging, but it offers numerous opportunities to check in with prospects, and.

CRM 98

CRM B2B Sales Buy Marketing Prospects 98

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company. Make sure your content marketing is up to the task of reaching nearly every business by hiring one of these data analytics subject matter experts: Ling Wong.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Martech

JANUARY 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again. It’s the first work week of 2022 and so far it’s all a little disorienting, isn’t it?

Digital Transformation 101

Digital Transformation Internet Marketing Consulting Spending 101