Mon.Jul 17, 2017

article thumbnail

5 Hacks To Get More Leads

Marketing Insider Group

The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […].

Leads 265
article thumbnail

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. They just feel they need to be there.

article thumbnail

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. 1.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Report: More Marketing Teams are Taking Control of Technology Purchases

KoMarketing Associates

New research indicates that CMOs are now spending as much of their budget on technology on CTOs, but which services and products are they investing in? “The Marketing Tech Buying Process: A Look at How Companies Purchase Technology Today” report from Target Marketing and IBM discovered that CMOs spend 3.2 percent of their budgets on technology; this is just shy of the 3.4 percent that CTOs dedicate to the same thing.

Purchase 120

More Trending

article thumbnail

These Are The 12 Best Event Marketing Tools

Marketing Insider Group

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].

article thumbnail

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun out of it? We love being wooed by brands.

article thumbnail

Post Call IVR Surveys: Even More Popular But Not That Useful

Genroe

After spending 15 minutes on the phone to my bank the nice lady asks me if I would hold on after she hangs up to take a short survey. Sure what’s one more survey to someone who lives them 24/7! After a couple of prompted button pushes to enter scores I get the chance to provide […]. The post Post Call IVR Surveys: Even More Popular But Not That Useful appeared first on Genroe.

article thumbnail

Email Nurture Campaign Strategy for B2B Marketing Made Simple

G2M Solutions

Great, you've got a list of contacts. Now what? Send them a generic promotional email and hope for the best? Good luck with that. In B2B marketing, the fact of the matter is, if you don't email your leads something suited to where they are at in the buyers cycle, specific to their business problems, they won't be interested. So how do you know where they are in the buyers cycle and what to say to them in order to generate some significant sales?

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Sales and Marketing Strategy for Accounting Firms Part 2 [VIDEO]

Hinge Marketing

This is the second in a two-part video series exploring sales and marketing strategies for accounting firms. This post specifically focuses the seller and expert strategy, and the business developer, and closer-doer strategy. Watch the first video from this series: Sales and Marketing Strategy for Accounting Firms Part 1. Video Transcription. Hi, I’m Lee Frederiksen.

article thumbnail

My Journey from What If to What’s Next

6sense

The whole world is going digital – and companies everywhere must adapt to compete. No industry is immune. And this digital transformation is happening fast. Look at it this way: Retail stores seem to be closing faster than the news can cover them – giving in to a meteoric rise in online shopping. It was 2008 when small home-sharing start-up Airbnb came on the scene.

article thumbnail

What is Outbound Marketing?

KEO Marketing

Outbound marketing is the process of pushing marketing messages to people where they are, as opposed to Inbound marketing which is about creating content to pull prospects towards you. Outbound marketing includes a spectrum of marketing options ranging from mass marketing like radio and television advertising which are typically less personalized and less efficient, to targeted marketing such as Account Based Marketing (ABM) which is highly personalized and more efficient.

article thumbnail

Why differentiate, and how to do it

Messages that Matter

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company. By consistently communicating an idea that has meaning and importance […].

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep

Televerde

If you’re like most of us, you were introduced to the idea of Artificial Intelligence – or AI for short – by the power of movie magic. But, over the past 18 – 24 months, AI has leapt off of the television and movie screens and into our local news, the jobs report and the general lexicon for a lot of us. Rumors of jobs being lost to robots and machines that can perform them more efficiently and for less cost have made their way into a world into which Televerde operates: the contact center.

article thumbnail

5 Lessons Sales Can Learn from Dating

Adobe Experience Cloud Blog

If we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.

article thumbnail

The Biggest Trend in Content Marketing Right Now

Contently

Vice. Vanity Fair. UBS. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke. But over the past three years, financial services giant UBS has been partnering with Vanity Fair and Vice on one of the most ambitious and intriguing partnerships in finance content: Unlimited , an editorial site designed to reach wealthy women and millennials.

Trends 142
article thumbnail

The 5 Steps to Using the Won Sales Analysis for Selecting Accounts in ABM

Engagio

If Abraham Lincoln and Albert Einstein were B2B marketers today, what do you think they’d spend most of their energy and effort on? Let’s take a look at a few quotes to get a hint: “ Give me six hours to cut down a tree and I will spend the first four sharpening my axe. ”. –Abraham Lincoln. “ If I had an hour to solve a problem and my life depended on it, I would use the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in les

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Seeing Clear in Muddy Content Marketing Automation Waters

DivvyHQ

When you hear the word “automation”, what comes to mind? The Terminator? Artificial intelligence? A Ford Model T? The word conjures many myths and hollywood lore in our minds. Which is why when most marketers discuss content marketing automation, there’s bound to be confusion. “You said automation! Where are my sentient content robots?!”.

article thumbnail

Content Marketing During a Crisis: Is There Ever an Appropriate Level?

Content Standard

You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. In my news feed there’s the obligatory rants about Brexit (both for and against—though increasingly against). There’s the Trumpisms and the Islamophobia and the welfare-bashing.