Mon.Jul 30, 2018

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How to Get ROI from SEO

Golden Spiral

How well are you measuring and reporting on the Return on Investment (ROI) from all of your search efforts?

ROI 63
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Why VR Matters for Marketers

Adobe Experience Cloud Blog

A train barrels down, rattling the small theatre. Women scream, men shout, and children fall to the ground in fear. Then, silently the train disappears, and only a small silver screen is left. Film, when seen through the eyes of those unfamiliar with the tricks of photography, was a frightening affair. The train audiences saw move ever closer in French theatre in 1896, the now-famous The Arrival of a Train at La Ciotat Station , was lifelike and so real that it caused a panic.

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When to Start Activating Your Employees for Marketing Success

Marketing Insider Group

When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team. Once you do successfully motivate your employees to share branded content, create their own, and to build their reputations as thought leaders […].

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Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? According to a new report, usefulness and timeliness may be the factors that rise above the rest. Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Best Utilize Retargeting to Improve Your Conversion Rates

Marketing Insider Group

Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. But, things don’t have to be this bad because unlike brick-and-mortar […]. The post How to Best Utilize Retargeting to Improve Your Conversion Rates appeared first on Marketing Insider Group.

More Trending

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How Video is Changing this Marketer’s Inbound Game Forever

Vidyard

To say I’m passionate about inbound is an understatement. Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. Video has really always been a part of my life. My mother’s a photographer and was always capturing some moment of our family life on film or video.

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Storytelling on Social Media: How to Do It Better

Sprout Social

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. We’re not answering these questions clearly and specifically: Who is my “built for you”? Who is my audience?

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Set Your Business Processes Up For Success

Ontraport

Business processes should be defined, repeatable, improvable and regularly reported on. The post Set Your Business Processes Up For Success appeared first on The ONTRAPORT Blog.

Process 81
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How to Use Social Media Listening to Identify Likely Buyers

Sprout Social

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? What kind of messaging and CTAs will resonate with them? What do they care about, and how do your brand’s offerings fit into that equation? Here’s how using a social media listening solution can help. 1.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Everything I've learned about failure (from building a startup with +4 million users)

JotForm

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” Samuel Beckett’s famous words have a nice ring to them. And for a long time, they’ve permeated the wider circles of entrepreneurship as a kind of Silicon Valley mantra. Failure is necessary. Failure is humbling.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. The majority of its users are women, and the majority of those users earn an income of over $50k per year.

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3 Tips to Prove the ROI of Your Content

Kapost

One of the biggest challenges that marketers have is the question of how to connect efforts like blogging and eBook creation to ROI. The dilemma is never-ending in part because. The post 3 Tips to Prove the ROI of Your Content appeared first on Kapost Content Marketing Blog.

ROI 73
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The 11 Best Smart Home Devices & Systems of 2018

Hubspot

In 2018, smart home systems and devices are more impressive and all-encompassing than ever. Using a smart system is no longer just about asking Alexa to tell you the weather or play that new Drake song -- now, you can use smart devices to grill chicken at your next family barbecue , turn the lights off in the living room while you’re watching a movie, or vacuum your floors.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Last Week Today: Spotify and Programmatic, Premium Programmatic, and Going Ads.txt-Only

33Across

What was the buzz around the office last week? Spotify's programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers going ads.txt-only. The post Last Week Today: Spotify and Programmatic, Premium Programmatic, and Going Ads.txt-Only appeared first on 33Across.

Buzz 54
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4 Fresh Ways to Think About Targeting on Social

Sprout Social

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are. Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences.

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Does My B2B Marketing Campaign Need An Insight Report?

Strategic-IC

In-depth Industry Insight reports provide an intricate level of audience understanding, enabling enhanced, data-backed, targeting - perfect for highly focussed strategies such as ABM. We look at the benefits that can be achieved with an Industry Insight report. For highly-targeted and personalised marketing campaigns such as ABM, conducting an in-depth insight report can be a wise investment.

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Talent Is Everything, and Location Is Only a Time Zone

RebelMouse

Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us. RebelMouse is a global team that has no central office. We create our own office culture right from our laptops, which are proudly distributed across the world. When RebelMouse first launched in 2012, we had a fancy office in New York City's SoHo neighborhood. But in 2016, our founder and CEO Andrea Breanna made the decision to close its doors, and none of us have looked back since.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How Can Saying Happy Birthday Grow My Business?

FMG Suite

When it comes to growing your business through your online marketing, one of the most difficult challenges is to provide […].

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Email Scale and Sophistication Key Drivers of Amazon’s Prime Day Success

eDataSource

2018 Amazon Prime Day Recap. Accounts vary, but whatever you hear about Amazon’s recent members-only Prime Day event, the one certainty is that it has become a worldwide retail phenomenon generating huge buyer interest and industry attention. Yes, there were the usual glitches: Amazon’s website crashed early-on (quickly fixed). Many deals weren’t all that impressive.

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What Startups Should Know When Looking for an Agency Partner

Eric Mower + Associates

A study by StartupBlink reviewing and ranking 954 cities in 125 countries listed Cincinnati among the top 50 U.S. cities for startups and ranked them among the top 100 cities worldwide. The criteria include quantity of startups, strength of ideas, business environment and the strength of a city’s startup ecosystem. For many startups, choosing a location is just one of the many difficult decisions on the road to becoming an established company.

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Visually impactful storytelling with image tables

Beckon

At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy to use, visually impactful, and also resolve what customers have been asking for. In today’s complex marketing landscape, data-driven marketers need almost instant (but trusted!

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Questions with Jason Wagner

Blue Flame Thinking

Earlier this month, we welcomed Jason Wagner to our Digital team as a developer. With a professional background that ranges from retail management to start-up entrepreneur to Web development, Jason has a broad range of experience and brings a wealth of knowledge, a passion for cooking and a drive to always keep learning. Learn more about Jason Wagner in our three questions below.

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Why You Need to Incorporate Social Media into Your Marketing Strategy

Alaniz

Social media has risen to be an essential component of any company’s digital marketing strategy. The benefits of social media are enormous. It can build your brand awareness and loyalty, increase traffic and SEO ranking, and be a powerful tool for conversation amongst current and potential customers. Understanding who you want to be speaking to, what you should be talking about, and what social media channel is best to use can be a daunting task.

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New Duplicate Rule Warning

Ontraport

Weekly Update from ONTRAPORT Engineering: This week we solved 34 tickets, 20 of which were customer requests or reports. This resulted in two updates to the system. We delivered 81 million emails on behalf of our clients. We also hosted 28.3 million landing page views and served a total of 168.4 million web requests. Our […]. The post New Duplicate Rule Warning appeared first on The ONTRAPORT Blog.

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Introducing Mythbuster Monday!

Outreach

Are there things about sales that you just know ? Like the best time to email a prospect is Tuesday morning. Or that custom video messages will boost reply rates. Or cold calling is dead. But how do you really know those beliefs are true? At Outreach, we don’t assume our experiences are universal, and best practices aren’t confirmed until tested. We rely on data, not our intuition, and we’ve invested a great deal into making the Outreach platform a proving ground for sales strategies and tactics

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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The #emaginedifference: Our Agency Was Meant To Stand Out.

EMagine B2B Blog

At emagine, we’re a passionate group of Digital Marketers , but we’re so much more than that. We are: Marketing mavens. Trusted advisors. Visionary designers. Client advocates. Deft developers. We are: Wellness enthusiasts. Environmental pioneers. Baking connoisseurs. Superhero parents. Fitness fanatics. Most of all, we’re a group of people who are passionate about our business and our clients.

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In the Face of a Falling Stock Price, Twitter Announces Two Studies of Its Network Health

Hubspot

Twitter announced today the selection of two proposals to study the health of its network. The selection comes after a public request for proposals in March to study the network's "health metrics," which Twitter CEO Jack Dorsey said was part of the company's commitment to "increas[ing] the collective health, openness, and civility of public conversation.".

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Thinking Differently About Outstream Video Ads

Outbrain

Assaulted by a sudden rush of sound while surfing the web, you probably have found yourself asking “where is that audio coming from?!?” We’ve all been there, frantically searching for the video ad that auto-played with sound. This negative video experience has become so problematic that leading browsers now stop video that auto-plays sound. Without a doubt, this should have us all asking how can publishers gain the revenue benefit of video without annoying readers?