Buffer
JULY 28, 2022
A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. We’ve highlighted the impact of Google Business Profiles for your business in Google’s search rankings.
PureB2B
JULY 28, 2022
The post Keeping Your Lead Data Lean and Accessible appeared first on DemandScience.
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Webbiquity
JULY 28, 2022
Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.
KoMarketing Associates
JULY 28, 2022
As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). MarTech recently published the results of its “Martech Replacement Survey 2022,” and statistics suggested that marketing automation solutions have been the most replaced form of martech this year, as cited by 23% of respondents.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
JULY 28, 2022
In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. But can all of that be possible at the same time? Without a doubt. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. Intelligent lead routing is a key component of that effective, speedy sales motion.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
JULY 28, 2022
Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat.
Martech
JULY 28, 2022
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.
Search Engine Journal
JULY 28, 2022
Twitter's transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations. The post Twitter Transparency Report Shows Dark Side Of Social Media appeared first on Search Engine Journal.
CopyBlogger
JULY 28, 2022
A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working. Continue Reading. The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JULY 28, 2022
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In Ad Revenue appeared first on Search Engine Journal.
Heinz Marketing
JULY 28, 2022
By Lisa Heay , Director of Business Operations at Heinz Marketing. Does anyone have flashbacks to high school and having to stand up in front of a room of your peers and deliver a presentation? I remember those days vividly—laying awake at night worrying about delivering a flawless (or even good enough) presentation without fumbling over my words, speaking way too fast, or forgetting everything entirely.
Search Engine Journal
JULY 28, 2022
In this week's Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO appeared first on Search Engine Journal.
Benchmark Email
JULY 28, 2022
Drip campaigns are effective and powerful. The reason they work so well is that they’re a soft-selling approach. An email to your subscribers every few days with resources and helpful tips means they can buy when they’re ready. And you’re able to build trust with them in the process. But what if your drip campaigns… The post Want Your Drip Campaign to Convert?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JULY 28, 2022
Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces.
Salesforce Marketing Cloud
JULY 28, 2022
An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. While some companies will likely wait to see how it shakes out, they may face budget cuts, profit losses, layoffs, and more. Fortunately, sales leaders can work to avoid these hardships by acting now.
Sprout Social
JULY 28, 2022
There’s more to social media video production than meets the eye. Staying up-to-date on trends. Finding on-screen talent. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Today, 66% of social media users say short-form video is the most engaging type of social content.
Content Marketing Institute
JULY 28, 2022
Web3 is a new and unfamiliar world. We asked Content Marketing World 2022 speakers whether content marketers should dive in – or watch and wait. Here’s what they suggest.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
JULY 28, 2022
QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about how QR codes can be used to unlock mobile engagement and revenue, channel attribution, and first-party data in a cookieless world. Join QR marketing expert Brian Klais, CEO of URLgenius, to learn enterprise-grade QR strategies and best practices you won’t hear anywhere else and change how you think about QR code opportunities.
Ataccama
JULY 28, 2022
Business agility requirements are often at odds with the governance needs of the organizations. However, there are ways to eliminate this conflict.
Martech
JULY 28, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Search Engine Journal
JULY 28, 2022
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JULY 28, 2022
A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. Read next: How to decide if you should get a marketing performance management platform.
Search Engine Journal
JULY 28, 2022
Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize. The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.
BenchmarkONE
JULY 28, 2022
Content marketing is a pretty broad term. While some firms put a lot of emphasis on the “marketing” side of the equation, others may be strictly content production houses. So how do you make sure that your agency — or the agency that you’re thinking of hiring — is worth the money? You start by knowing exactly what to look for. The best measures of success for content marketing aren’t always intuitive.
Optinmonster
JULY 28, 2022
Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. Otherwise, you might be wasting time and money on strategies that don’t actually work. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
JULY 28, 2022
Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. Morgan Matthews – Head of People and Finance.
Search Engine Journal
JULY 28, 2022
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software Solutions Differ? appeared first on Search Engine Journal.
Navigate the Channel
JULY 28, 2022
You’ve worked hard to build relationships with dealers in the building material industry. Your word is your bond. You listen to your distributors. Your dealer clients know they can trust you to deliver the building materials they need to meet demand. So you may wonder why building material manufacturers need user reviews. We don’t have to tell you that the building materials industry has changed a lot over the past 10 to 15 years.
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