Sun.Apr 21, 2019

8 Lead Magnet Ideas to Grow Your Email List


What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough, the answer to those questions won’t come from you.

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5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance


Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event.

Changes do You Need to Make to Your Data-Driven Marketing Strategy in 2019


The age of big data is here. Companies that don’t keep up are fast losing their competitive edge. Data on your clients or prospects is like digital gold, and you need to get a handle on it in order to focus your marketing efforts and product development perfectly. Data-Driven Marketing

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How to write an effective account-based marketing plan?


Marketing plans that need to target a specific audience can be looked at quite negatively. Being seen as too difficult or complicated. However, when executed correctly, a great account-based marketing plan can be the most effective strategy available.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Modern Recruiter’s Guide to Candidate Sourcing


New technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web.

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B2B Buyers Remain Skeptical About Vendor Content

B2B Marketing Directions

Last month, TrustRadius published the findings of its third annual B2B buying disconnect research.

Content Clusters: How To Structure Your Content To Improve SEO

Pearl Digital Marketing

Have you ever sat down to write for your website, only to get stuck staring at a blank screen wondering what to write? We've all been there. Luckily, there is a way to help drive your content production to avoid writer's block AND improve the SEO of your website. That's what we in the industry call a "win-win" scenario. SEO Content Clusters

Brand Leverage Marketing: Partnering with a Positive Brand Brings Attention to Your Own

Stevens & Tate

Brand Leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter.