Sun.Apr 21, 2019

8 Lead Magnet Ideas to Grow Your Email List

ConvertKit

What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough, the answer to those questions won’t come from you. Your target audience gets to decide how valuable your content is. What we assume is valuable to our audience sometimes isn’t, and the opposite can be true as well.

List 75

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her awesome sketch notes that illustrate these beautifully. Building High-Performing Martech Teams.

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8 Lead Magnet Ideas to Grow Your Email List

ConvertKit

What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough, the answer to those questions won’t come from you. Your target audience gets to decide how valuable your content is. What we assume is valuable to our audience sometimes isn’t, and the opposite can be true as well.

List 75

Content Clusters: How To Structure Your Content To Improve SEO

Pearl Digital Marketing

Have you ever sat down to write for your website, only to get stuck staring at a blank screen wondering what to write? We've all been there. Luckily, there is a way to help drive your content production to avoid writer's block AND improve the SEO of your website. That's what we in the industry call a "win-win" scenario. SEO Content Clusters

SEO 63

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

10 Principles of Psychology You Can Use to Improve Your Employee Advocacy

DrumUp

There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of psychology that will help you motivate your employee ambassadors, and. Content Marketing Strategy Employee Advocacy Social Media Tips drumup employee advocacy on social media social media marketing

Brand 62

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How to write an effective account-based marketing plan?

Listenloop

Marketing plans that need to target a specific audience can be looked at quite negatively. Being seen as too difficult or complicated. However, when executed correctly, a great account-based marketing plan can be the most effective strategy available. Account-based marketing (ABM) has been considered one of the most effective B2B marketing strategies at the moment. In this post, we’ll look into everything ABM, and how you can write your own effective account-based marketing plan.

10 Principles of Psychology You Can Use to Improve Your Employee Advocacy

DrumUp

There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of. Content Marketing Strategy Employee Advocacy Social Media Tips drumup employee advocacy on social media social media marketing

Brand 40

Changes do You Need to Make to Your Data-Driven Marketing Strategy in 2019

Spiralytics

The age of big data is here. Companies that don’t keep up are fast losing their competitive edge. Data on your clients or prospects is like digital gold, and you need to get a handle on it in order to focus your marketing efforts and product development perfectly. Data-Driven Marketing

Aging 52

Brand Leverage Marketing: Partnering with a Positive Brand Brings Attention to Your Own

Stevens & Tate

Brand Leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new but related product category by communicating valuable product information to the consumer.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

B2B Buyers Remain Skeptical About Vendor Content

B2B Marketing Directions

Last month, TrustRadius published the findings of its third annual B2B buying disconnect research. The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity.

Changing Scenario of B2B Events

Smarte

Today, there are over 100 B2B marketing events occurring in the world and choosing on which one to attend is […]. The post Changing Scenario of B2B Events appeared first on SMARTe Inc. Data Enrichment