Sun.Apr 21, 2019

8 Lead Magnet Ideas to Grow Your Email List

ConvertKit

What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough, the answer to those questions won’t come from you.

List 98

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event.

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8 Lead Magnet Ideas to Grow Your Email List

ConvertKit

What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough, the answer to those questions won’t come from you.

List 98

10 Principles of Psychology You Can Use to Improve Your Employee Advocacy

DrumUp

There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated.

Brand 84

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Modern Recruiter’s Guide to Candidate Sourcing

Zoominfo

New technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web.

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Content Clusters: How To Structure Your Content To Improve SEO

Pearl Digital Marketing

Have you ever sat down to write for your website, only to get stuck staring at a blank screen wondering what to write? We've all been there. Luckily, there is a way to help drive your content production to avoid writer's block AND improve the SEO of your website. That's what we in the industry call a "win-win" scenario. SEO Content Clusters

SEO 63

How to write an effective account-based marketing plan?

Listenloop

Marketing plans that need to target a specific audience can be looked at quite negatively. Being seen as too difficult or complicated. However, when executed correctly, a great account-based marketing plan can be the most effective strategy available.

10 Principles of Psychology You Can Use to Improve Your Employee Advocacy

DrumUp

There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of.

Brand 52

Brand Leverage Marketing: Partnering with a Positive Brand Brings Attention to Your Own

Stevens & Tate

Brand Leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

B2B Buyers Remain Skeptical About Vendor Content

B2B Marketing Directions

Last month, TrustRadius published the findings of its third annual B2B buying disconnect research.

Changing Scenario of B2B Events

Smarte

Today, there are over 100 B2B marketing events occurring in the world and choosing on which one to attend is […]. The post Changing Scenario of B2B Events appeared first on SMARTe Inc. Data Enrichment

B2B 52