Sun.Apr 21, 2019

8 Lead Magnet Ideas to Grow Your Email List

ConvertKit

What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough, the answer to those questions won’t come from you.

List 93

10 Principles of Psychology You Can Use to Improve Your Employee Advocacy

DrumUp

There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated.

Brand 86

8 Lead Magnet Ideas to Grow Your Email List

ConvertKit

What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough, the answer to those questions won’t come from you.

List 91

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

B2B Buyers Remain Skeptical About Vendor Content

B2B Marketing Directions

Last month, TrustRadius published the findings of its third annual B2B buying disconnect research.

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10 Principles of Psychology You Can Use to Improve Your Employee Advocacy

DrumUp

There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of.

Brand 52

Content Clusters: How To Structure Your Content To Improve SEO

Pearl Digital Marketing

Have you ever sat down to write for your website, only to get stuck staring at a blank screen wondering what to write? We've all been there. Luckily, there is a way to help drive your content production to avoid writer's block AND improve the SEO of your website. That's what we in the industry call a "win-win" scenario. SEO Content Clusters

Changes do You Need to Make to Your Data-Driven Marketing Strategy in 2019

Spiralytics

The age of big data is here. Companies that don’t keep up are fast losing their competitive edge. Data on your clients or prospects is like digital gold, and you need to get a handle on it in order to focus your marketing efforts and product development perfectly. Data-Driven Marketing

Aging 68

How to write an effective account-based marketing plan?

Listenloop

Marketing plans that need to target a specific audience can be looked at quite negatively. Being seen as too difficult or complicated. However, when executed correctly, a great account-based marketing plan can be the most effective strategy available.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Brand Leverage Marketing: Partnering with a Positive Brand Brings Attention to Your Own

Stevens & Tate

Brand Leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter.

Changing Scenario of B2B Events

Smarte

Today, there are over 100 B2B marketing events occurring in the world and choosing on which one to attend is […]. The post Changing Scenario of B2B Events appeared first on SMARTe Inc. Data Enrichment

B2B 52