Webbiquity
MARCH 1, 2018
Guest post by Nate Vickery. Who would you trust more, a brand trying to sell a product or a friend who vouches for it? You’d go with the latter option, of course. Nielsen says that 83% of customers would do the same. Today’s customers are blind to TV ads, billboards, and flyers. They want brands to go the extra mile in providing them with the raw, personalized user experience.
KoMarketing Associates
MARCH 1, 2018
Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).
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Tomorrow People
MARCH 1, 2018
Watch our latest webinar to discover how content marketing can help manufacturers generate leads and improve customer experience. To stand out in the manufacturing industry, you need to raise awareness about your company’s products and services. But with your competitors making so much noise of their own, how can you cut across them, differentiate your brand , and attract those all important leads?
Biznology
MARCH 1, 2018
I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success. But I don’t. You see, after all these years, I have come to realize that overcoming your own fear of making a mistake is the most important characteristic of successful digital marketers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 1, 2018
To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]. The post How Sales Hustle and Automation Hurt Customer Experience appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
MARCH 1, 2018
Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook?
Content Marketing Institute
MARCH 1, 2018
What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time. We didn’t ask for visitors’ email addresses in return for access.
Vidyard
MARCH 1, 2018
Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook?
Outreach
MARCH 1, 2018
Most people would describe me as naturally charismatic, funny, and full of energy. I’m a natural salesperson. I can make people excited about ideas and believe in themselves. I can help them see a better future. And because of that, you’d never know that I get periodically depressed. But it’s true. It happens every two years, although I don’t know how to describe it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Circle Studio
MARCH 1, 2018
Social media advocacy refers to using your employees and your clients to promote your brand. In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees. Whether your company’s goals are increasing your social media following, driving traffic to your website, or adding to your team by attracting new candidates for hire, look no further than the people that surround you every day.
Vidyard
MARCH 1, 2018
Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook?
Hubspot
MARCH 1, 2018
Back in October, Facebook introduced a new initiative to put Page content in a separate feed from content within a user's personal network. It was one of the first efforts from Facebook to shift its emphasis from advertisers to users -- and it would live under what the social media channel called the Explore Feed. Facebook ended that initiative today -- which Head of News Feed Adam Mosseri called "a trial response to consistent feedback" in the official announcement.
Outreach
MARCH 1, 2018
We introduced Outreach Meetings last year with a vision to make your customer-facing teams more efficient and effective. We believe in a world no longer plagued with meeting no-shows or endless wasted hours playing battleship with your prospect’s calendar. Outreach Meetings is our solution to these universal problems, enabling your team to complete all their tasks, from calls to emails to managing calendars, in one place and spend less time on non-selling activities.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
MARCH 1, 2018
?. With these tips, learn how to turn passive site visitors into engaged prospects — guiding them to provide contact information and other relevant lead-capturing data. Video Transcription: Hi. Today, we’re gonna talk about offers and CTAs, or in others words, how to get people to do stuff on your website. Now, remember, we’re talking about professional services here, not selling widgets.
Navigate the Channel
MARCH 1, 2018
There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media. The group of people who grew up on the tail end of Prodigy and AOL Online are now experiencing, just like the rest of us, the proliferation of digital technology in mainstream life.
JotForm
MARCH 1, 2018
At its core, Cali Party Bus transports passengers to desired locations, and then back to where they started. But that doesn’t really tell the whole story. With bus interiors that include nightclub-worthy speaker systems, flashing laser lights, flat screen TVs, dancing poles, and fog machines, the fu.
Heinz Marketing
MARCH 1, 2018
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker. For the last couple years several leading sales experts and business leaders have been featured in our very own #HowIWork series. This week I’m excited to feature Kristina McMillan , Vice President of Eesearch for TOPO.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
MARCH 1, 2018
Twitter’s finances have long been a punching bag for its critics: Even as it struggled to generate revenue from its platform, the company held enough cash to fund its operations for more than 400 years. No one really expected Twitter to live off its cash reserves and never make a serious effort at becoming a big moneymaker, but as Twitter revenue reports continued to underwhelm investors and industry experts, the running joke was that, hey, maybe Twitter really doesn’t care about tur
Bluetext
MARCH 1, 2018
If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply the products, services, and solutions that agencies need on a daily basis. Yet, many brands struggle with how to market to the public sector, especially at the Federal level.
Contently
MARCH 1, 2018
If you want to build something that lasts, you start with the foundation. A roof isn’t installed without solid framework. A garden isn’t planted in soil that isn’t fertilized. But when brands aim to build SEO into their content strategy , they don’t always ensure that the backend of their site is as strong as the stories they want to produce.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
MARCH 1, 2018
As a direct result of the crowded financial sector, differentiation is key to growing your business. As a financial advisor, the only way to become an expert within a new, niche target market is through hard work and specific data-driven marketing tactics. The good news, however, is this: Only 30% of American workers currently work with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share ( source ).
Content Standard
MARCH 1, 2018
I often struggle to come up with an effective analogy for authentic versus inauthentic marketing, largely because I don’t think many (if any) brands land entirely in one camp or another. The least authentic brands have something true to tell about themselves, while the most genuine brands still exist, at some level, to drive a transactional relationship.
Hubspot
MARCH 1, 2018
If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot: It was published Jan 11, 2017 and was in the number one spot six months later. The video has received over 57,000 views total, and more than 3,750 just within the past month. You might be wondering, who really cares? What does the number one ranking on YouTube really give you?
Zoominfo
MARCH 1, 2018
As a direct result of the crowded financial sector, differentiation is key to growing your business. As a financial advisor, the only way to become an expert within a new, niche target market is through hard work and specific data-driven marketing tactics. The good news, however, is this: Only 30% of American workers currently work with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share ( source ).
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Allocadia
MARCH 1, 2018
Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon before the quarter began don’t quite seem so clear anymore.
Semcasting
MARCH 1, 2018
In the short time following the Parkland, Florida shooting, we have seen the gun debate rekindled. By now, the debate over guns and security does little, other than fill the cable news shows with the well-rehearsed talking points that followed the Columbine High School, Sandy Hook Elementary School, Orlando Pulse Nightclub, and Las Vegas, shootings. .
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