SendX

MAY 28, 2020

You can’t just create a great product & pray that people will get out their credit cards to buy it. Here is what you do: You make people aware of your product, state the problems it can solve, tell them what they will miss if they don’t buy your product & see the dollars do ‘ka-ching’ in your account. The interesting part is, you can do it from anywhere in the world while wearing your floral print shorts.

Top of Funnel 195

Top of Funnel Marketing Funnels Email Marketing Ad Building 195

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ClickZ

MAY 28, 2020

30-second summary: One of the best practices to emerge in the last two decades has been the emergence of “growth teams” inside the world’s fastest growing companies. These teams mandate to run as many experiments as possible to test, learn, and come up with new and improved ideas to continuously acquire new customers and engage existing ones. Companies are not going to win in the new COVID-19 world if they’re dependent on old-school manual processes and bloated teams.

Marketing AI 82

Marketing AI Peer-to-peer Allocation Acquisitions 82

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. UserTesting recently published the “2020 CX Industry Report,” and statistics showed that most marketers (60%) agree that their company is customer-centric, with 55% of respondents saying their organization is constantly working toward creating a better CX.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. A major driver for the advent of ABM was the frustration that sales teams in particular had with a funnel-based model in which they were bombarded with inquiries that, ultimately, didn’t convert.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

The Daily Egg

MAY 28, 2020

If you want to start a blog, website, or E-commerce store, you’ve probably heard that you need a domain name, along with other things like web hosting. You can think of a domain name like the address of your house or apartment. Behind every domain name is a string of numbers called an IP address. […]. The post How to Buy a Domain Name for Free appeared first on The Daily Egg.

Domain 136

Domain Buy Marketing Websites 136

Unbounce

MAY 28, 2020

The pay-per-click (PPC) landscape has become so saturated that only the most analytical marketers can dependably turn a profit from their paid search, display, and social ads. These data-driven marketers are able to effectively manage their PPC campaigns to a target cost per conversion (or cost per lead, CPL), meaning they’ll continue to see campaigns with a predictable, repeatable profit margin.

Cost per Lead 133

Cost per Lead Allocation Cost Per Click PPC 133

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In five years, most of Facebook will be video,” Mark Zuckerberg announced. Today, that promise is nearly reality. Half a billion people watch video on Facebook every day. Facebook is one of the most popular destinations for video on the internet, second only to YouTube.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Brandpoint

MAY 28, 2020

How can strategic content marketing support your sales team now that traditional sales venues have been disrupted by the coronavirus ? That was the topic when Brandpoint President Scott Severson was interviewed by Sam Richter , the internationally known author, speaker and specialist in innovative social selling and sales intelligence methodology. Their conclusion?

Top of Funnel 117

Top of Funnel Paid Search Agency Conversion Trade Show 117

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Tracking this data over time can provide significant insight into which channels convert best and how long leads stay within a sales cycle, as well as help identify where to allocate additional marketing reso

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

ClearVoice

MAY 28, 2020

If the past long weeks into months of modified lockdown have taught us anything, it’s that both life and business are changing on a daily basis. COVID-19 has disrupted everything from supply chains to delivery systems. To remain relevant and viable, savvy business owners are examining different business models and approaches. And that’s where an approach inspired by the direct to consumer (D2C) model might be the next big wave in marketing overall.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Marsden Marketing

MAY 28, 2020

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamentals of a landing page and ways you can turn your landing page into a B2B lead generation machine. Let’s start this refresher with a few basic principles.

Landing Pages 100

Landing Pages Lead Generation B2B Marketing B2B 100

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. You may be part of efforts to reorganize distribution chains so clients can buy from your firm more directly.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

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Social Media

Belkins

MAY 28, 2020

The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. In spite of the concerns and uncertainty , we see the new, changed world rising and advancing. So, it’s high time to start looking for your place in this new setting and see how you can use the change to help your business recover — as well as lend a hand to some industries. 1.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. As LinkedIn's continued to evolve by adding new features, like live video, it's steadily grown its user base.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

MarketMuse

MAY 28, 2020

Take a look at these content marketing examples written with the help of four different AI models. The post AI Content Generation Comparison appeared first on MarketMuse.

Comparison 93

Comparison Generation Content Examples 93

Heinz Marketing

MAY 28, 2020

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. When it comes to a new client engagement, having a clear and defined schedule is essential. This is true not only for your internal team who will need to know which tasks are assigned to them and when, but for your client as well. Giving your client insight into what’s happening behind the scenes allows them to better understand the work that goes into each deliverable.

Effectiveness 91

Effectiveness Deliverability Bandwidth Account Based Marketing 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Circle Studio

MAY 28, 2020

There’s never been a more important time to think strategically. Life changed in mid-March, seemingly in the blink of an eye. Now, as the country reopens, there’s an opportunity for company leaders to reflect on what they want to bring forward into the “new normal,” what should be left behind and what new opportunities should be added. In our work with clients through this Great Reset, these five things have stood out as essentials that sustained their companies through the past few months and w

Ad Frequency 78

Ad Frequency Eye-Tracking Customer Satisfaction Lead Ranking 78

Hubspot

MAY 28, 2020

In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content. And the craziest part? People will probably spend even more time streaming content in 2020. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and learning how to implement it in their own tactics.

Video Marketing 98

Video Marketing Planning Trust Marketing Interactive Marketing 98

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. However, for all the value they can bring, campaigns come with innate challenges.

Social Media 84

Social Media Work Management Marketing Management Campaigns 84

Hubspot

MAY 28, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Square 2 Marketing

MAY 28, 2020

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. Quickly I pressed "play." From the title and the opening sequence — complete with sad piano music and ominous text in the beginning ( "Trust us — we hate this too … this is hard for us both," ) I prepared myself for the sad realization that this was Cummings announcing the end of her YouTube channel.

Traffic 92

Traffic Work Management Ethics Youtube 92

Lake One

MAY 28, 2020

COVID-19 has had a profound impact on all of us. In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

Event Marketing 76

Event Marketing Planning Conference B2B Sales 76

Convert

MAY 28, 2020

Online behavior has been turned on its head as many people started working remotely and staying at home to curb the spread of the novel coronavirus. Being homebound means people have to rely on social media and other online tools as a way of connecting with coworkers, friends, and family. Sprout Social reports that the.

Tips 75

Tips Business Social Media Tools 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content4Demand

MAY 28, 2020

Content is critical to your marketing strategy, but there will be moments where you draw a blank. Maybe you have writer’s block. Maybe you’re crunched for time. There are ways to create interesting, engaging assets for your readers that don’t require days or weeks of effort. Here are three ideas for getting started with creating good content in a pinch.

Content 74

Content Blogger Curation Webinar Metrics 74

Insider Interviews

MAY 28, 2020

As we crave connection during these isolating times, Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day. While almost 80 straight days in a row of recording his Global COVID-19 show drove his family to furlough him from his own home during livestreaming hours, this social and digital media expert, known by many as “@Sree”, has an expanded family of connections that faithfully gather round for a dose of positivity.

Opinions 73

Opinions Tactics Paper Education 73

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. Event marketing is much more than just a staged advertisement for your brands and can be used for lead generation as they provide you with a platform to create a long-lasting impression of your company and its products or services in the minds of the prospects, while they participate in your event in physical space or on the virtual digital platforms.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72