Thu.May 28, 2020

How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]

SendX

You can’t just create a great product & pray that people will get out their credit cards to buy it. Here is what you do: You make people aware of your product, state the problems it can solve, tell them what they will miss if they don’t buy your product & see the dollars do ‘ka-ching’ in your account. The interesting part is, you can do it from anywhere in the world while wearing your floral print shorts.

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Real World Results of Demand Marketing Strategy Shifts During the COVID-19 Crisis

ANNUITAS

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. But he didn’t just present these ideas in a blog post.

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How this pandemic will disrupt your growth team

ClickZ

30-second summary: One of the best practices to emerge in the last two decades has been the emergence of “growth teams” inside the world’s fastest growing companies. These teams mandate to run as many experiments as possible to test, learn, and come up with new and improved ideas to continuously acquire new customers and engage existing ones. Companies are not going to win in the new COVID-19 world if they’re dependent on old-school manual processes and bloated teams.

How to increase sales with webinars in 2020

RockContent

One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona. So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? With the right strategy, doing a webinar can become an efficient sales tool.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Report: Marketers Still Working On Taking a More Customer-Centric Approach

KoMarketing Associates

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. UserTesting recently published the “2020 CX Industry Report,” and statistics showed that most marketers (60%) agree that their company is customer-centric, with 55% of respondents saying their organization is constantly working toward creating a better CX.

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Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Oracle

There is always a level of satisfaction in being identified a Leader by an unbiased industry expert. We feel very honored to be named a Leader in The Forrester Wave™: Email Marketing Services Providers, Q2 2020. The pride associated with this leadership status as a leader is amplified because our customers were central to our success. According to the Forrester report , “Client references get more than what they pay for.

9 tips to generate more leads with webinars

RockContent

How to generate leads with webinars? One of the greatest tools to use in your Digital Marketing strategy to differentiate your company from its competitors is the webinar. This type of content presents rich ways to engage your audience and generate new leads. Thus, you can develop a relationship with the community based on your company’s expertise and willingness to share it.

Why a Hybrid Demand Generation Model is More Important than Ever

The Point

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. A major driver for the advent of ABM was the frustration that sales teams in particular had with a funnel-based model in which they were bombarded with inquiries that, ultimately, didn’t convert. (I’ve

3 Secrets to Writing Better Video and Audio Scripts [Examples]

Content Marketing Institute

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top Twitter Demographics That Matter to Social Media Marketers

Hootsuite

Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range. Most TikTok stars may be teens, but grandmas are making moves , too. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average American. But the results are different outside the United States.

5 Lead Generation Metrics to Track in 2020

SmartBug Media

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year.

Where To Find B2B Sales After COVID-19?

Belkins

The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. In spite of the concerns and uncertainty , we see the new, changed world rising and advancing. So, it’s high time to start looking for your place in this new setting and see how you can use the change to help your business recover — as well as lend a hand to some industries. Contribute to healthcare innovation.

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Landing Pages 101: Back to the Basics

Marsden Marketing

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamentals of a landing page and ways you can turn your landing page into a B2B lead generation machine. Let’s start this refresher with a few basic principles. B2B Marketing Inbound Marketing Demand Generation

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively. They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization. We’re sharing those big ways a branded community benefits your customers and your organization.

7 Top Video Editing Software Programs for Newbies to Pros

BenchmarkONE

The cat’s out of the bag: consumers love video content. . Forty-nine percent of people watch more than five videos per day and 86 percent of consumers want to see more videos from businesses in 2020. . This is great news because you’re confident in your ability to script and shoot educational videos for your followers. But you’re not a professional video editor, so you need video editing software that can help you maximize your ROI without requiring a huge time investment. .

Making Lemonade: Event Marketing Pros on Leaning into COVID-19

Lake One

COVID-19 has had a profound impact on all of us. In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

The Ultimate Guide to Facebook Video Marketing

Vidyard

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Today, that promise is nearly reality. Half a billion people watch video on Facebook every day. Facebook is one of the most popular destinations for video on the internet, second only to YouTube.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 Essential Tools to Streamline Your Workload

Altitude Branding

A high level of productivity is what workforce management expects from their employees in the modern-day workplace. Business owners have set the bar high because they are forced to keep pace with the unique demands of their customers. If a business fails to meet the needs of customers, then chances are, it will fall behind the competition. To take an edge over the competition, it is essential that employees know how to tackle a heavy workload.

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How to Create an Effective Engagement Schedule

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. When it comes to a new client engagement, having a clear and defined schedule is essential. This is true not only for your internal team who will need to know which tasks are assigned to them and when, but for your client as well. Giving your client insight into what’s happening behind the scenes allows them to better understand the work that goes into each deliverable.

Content Jobs Fact Sheet

Content Science Review

Get insights into the state of content jobs, including salary trends and most-wanted skills, in this fact sheet. Fact Sheet

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to use Interactive Content to get backlinks

RockContent

There is no escaping: no matter how consolidated and efficient your Digital Marketing strategy may be, you must always keep your eyes open for new trends. After all, this type of approach only brings results if you know how to attract the public’s attention and establish your digital presence.

6 Strategies to Help Your Marketing Program Recover Post-COVID-19

QuanticMind

While many businesses have been forced to cut back or halt their marketing efforts this year, now is the time to start thinking about the future. It’s expected a major recession will have an even larger impact on society than the coronavirus itself. If your business is going to survive and thrive in the long-run, you need to adapt your marketing strategy so it’s maximally optimized for the new world order.

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How to Make Your B2B Digital Demand Generation Survival Kit

TrueInfluence

B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on personal well-being, develop new skills, or simply acclimate to the new virtual work reality, B2B buyers have turned increasingly to online research. Lots of online research, as they look for new ways to be productive and solve problems. In some cities right now, you can barely get online.

Three Ways to Inspire Content in a Pinch

Content4Demand

Content is critical to your marketing strategy, but there will be moments where you draw a blank. Maybe you have writer’s block. Maybe you’re crunched for time. There are ways to create interesting, engaging assets for your readers that don’t require days or weeks of effort. Here are three ideas for getting started with creating good content in a pinch. Curate It. Readers love lists.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.