Thu.May 28, 2020

How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]


You can’t just create a great product & pray that people will get out their credit cards to buy it.

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Real World Results of Demand Marketing Strategy Shifts During the COVID-19 Crisis


A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory.

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How this pandemic will disrupt your growth team


30-second summary: One of the best practices to emerge in the last two decades has been the emergence of “growth teams” inside the world’s fastest growing companies.

How to increase sales with webinars in 2020


One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: Marketers Still Working On Taking a More Customer-Centric Approach

KoMarketing Associates

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research.

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Why a Hybrid Demand Generation Model is More Important than Ever

The Point

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good.

9 tips to generate more leads with webinars


How to generate leads with webinars? One of the greatest tools to use in your Digital Marketing strategy to differentiate your company from its competitors is the webinar. This type of content presents rich ways to engage your audience and generate new leads.

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Modern Marketing

There is always a level of satisfaction in being identified a Leader by an unbiased industry expert. We feel very honored to be named a Leader in The Forrester Wave™: Email Marketing Services Providers, Q2 2020.

Where To Find B2B Sales After COVID-19?


The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. In spite of the concerns and uncertainty , we see the new, changed world rising and advancing.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

3 Secrets to Writing Better Video and Audio Scripts [Examples]

Content Marketing Institute

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully.

Direct to Consumer Marketing: 9 Lessons B2C Marketers Can Learn From D2C Brands


If the past long weeks into months of modified lockdown have taught us anything, it’s that both life and business are changing on a daily basis. COVID-19 has disrupted everything from supply chains to delivery systems.

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Landing Pages 101: Back to the Basics

Marsden Marketing

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamentals of a landing page and ways you can turn your landing page into a B2B lead generation machine.

Making Lemonade: Event Marketing Pros on Leaning into COVID-19

Lake One

COVID-19 has had a profound impact on all of us. In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

5 Lead Generation Metrics to Track in 2020

SmartBug Media

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year.

How to use Interactive Content to get backlinks


There is no escaping: no matter how consolidated and efficient your Digital Marketing strategy may be, you must always keep your eyes open for new trends. After all, this type of approach only brings results if you know how to attract the public’s attention and establish your digital presence.

4 Essential Tools to Streamline Your Workload

Altitude Branding

A high level of productivity is what workforce management expects from their employees in the modern-day workplace. Business owners have set the bar high because they are forced to keep pace with the unique demands of their customers.

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Content Jobs Fact Sheet

Content Science Review

Get insights into the state of content jobs, including salary trends and most-wanted skills, in this fact sheet. Fact Sheet

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”.

How to Create an Effective Engagement Schedule

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. When it comes to a new client engagement, having a clear and defined schedule is essential. This is true not only for your internal team who will need to know which tasks are assigned to them and when, but for your client as well.

How to Make Your B2B Digital Demand Generation Survival Kit


B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on personal well-being, develop new skills, or simply acclimate to the new virtual work reality, B2B buyers have turned increasingly to online research.

Three Ways to Inspire Content in a Pinch


Content is critical to your marketing strategy, but there will be moments where you draw a blank. Maybe you have writer’s block. Maybe you’re crunched for time. There are ways to create interesting, engaging assets for your readers that don’t require days or weeks of effort.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The Ultimate Guide to Facebook Video Marketing


In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Today, that promise is nearly reality. Half a billion people watch video on Facebook every day.

6 Strategies to Help Your Marketing Program Recover Post-COVID-19


While many businesses have been forced to cut back or halt their marketing efforts this year, now is the time to start thinking about the future. It’s expected a major recession will have an even larger impact on society than the coronavirus itself.

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7 Top Video Editing Software Programs for Newbies to Pros


The cat’s out of the bag: consumers love video content. . Forty-nine percent of people watch more than five videos per day and 86 percent of consumers want to see more videos from businesses in 2020. .

The Scoop from Sree on Good Talks, Listening and Journalistic Integrity

Insider Interviews

As we crave connection during these isolating times, Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.