Sun.Apr 12, 2020

Brenna’s App of the Week: NerdWallet

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Amid the COVID-19 pandemic, finances have been tight for lots of people and families around the country. I am thankful to still be working but, finances and budgeting have still been top of mind. For the past few months I’ve been using an app on my phone called NerdWallet and I love it. There’s a handful of things you can do with the app, let’s dig in…. Clear view of your finances.

Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

A lot of marketers may be wondering… What is the best approach when it comes to choosing between inbound and outbound marketing campaigns? Is one really better than the other? Are there benefits to deploying both types in your strategy? The truth is, inbound and outbound marketing don’t have to be enemies.


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How to Crisis-Proof Your Freelance Business


As scary and unsettling as it is, a crisis, a pandemic, a natural disaster and other world-changing grenades can be thrown at us at any time. Or as Lane Kasselman , crisis communication expert, and the co-founder and managing partner at Greenbrier puts it: they are inevitable, thus making preparation absolutely essential. This is true for any business but especially a small one, like a freelancer career, that experiences ebb-and-flow regularly.

Do Attribution Models Really Drive Marketing Innovation?


First-touch, last-touch, multi-touch, oh my! “A A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” eMarketer. There are a number of ways to skin the marketing attribution cat—most of them arbitrary. Indeed, most marketers consider it a flawed approach.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

When Can We Reopen the Economy?

B2B Marketing Directions

"Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning." Winston Churchill made this famous statement after the British defeated German forces at the battle of El Alamein in 1942. As Governor Andrew Cuomo observed in his daily briefing yesterday, Churchill's words seem to be a fairly apt description of where we are today in the coronavirus pandemic.

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