Sat.Jun 20, 2020

B2B Reads: Anxiety, CX and Getting Back Out There

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Getting Back Out There”. A look at the learning curve of “getting back out there” after the pandemic. Thanks for your thoughts, David Brock. Trade Shows Need to Evolve | Here Is Why and How to Drive the Change.

7 really bad martech “dad jokes” for Father’s Day


The best part of being a dad? Well, okay, maybe not the best , but somewhere in the top five. A legitimate excuse for telling “dad jokes.” ” So to celebrate Father’s Day here at, I proudly offer up seven impromptu and — oof — truly terrible martech dad jokes… What’s the best place on earth for marketing technology? Mmm, Arctic Circle. Why did the marketer close his eyes in the restroom? He didn’t want to CDP.


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5 Things To Consider While Choosing The Lead Generation Company

Altitude Branding

Choosing the right lead generation company can be a daunting task, especially if this is the first time that you are looking for one. On the other hand, it’s an undeniable fact that generating qualified business leads is imperative for every business out there. Whether you run a small scale business or a large scale business, at some point, you’d have to work on lead generation, and the wiser thing to do is to hire experts for it.

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy


30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery. The five most positive shifts and how they are here to stay. Majority of marketing professionals believed that BAU will return in a year. 2020 is the year for perfect vision in terms of CXO (customer experience optimization). How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

A Drink With Kevin Dorsey, VP of Inside Sales, PatientPop


The post A Drink With Kevin Dorsey, VP of Inside Sales, PatientPop appeared first on EverString. Account-Based Marketing Virtual Events

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