The Daily Egg
AUGUST 28, 2021
A business partnership agreement is a way to ensure both parties are protected as they step into a successful collaboration. This guide. The post The Complete Guide to Business Partnership Agreements appeared first on The Daily Egg.
Heinz Marketing
AUGUST 28, 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Five Ways to Avoid the Pitfalls of Binary Decisions. Which decisions, with what stakes, and on what timeline—these are just a few of the contextual factors most of us would want to consider before answering.
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Search Engine Journal
AUGUST 28, 2021
Google's John Mueller offered a nuanced explanation of how the negative ranking factor related to interstitials works The post Google: Interstitials are Fine Under this Condition appeared first on Search Engine Journal.
The Daily Egg
AUGUST 28, 2021
If you’ve ever wondered how business partnerships are created and managed, you’ve landed in the right place. In this guide, we talk. The post The Complete Guide to Business Partnerships appeared first on The Daily Egg.
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6sense
AUGUST 28, 2021
Recently, I was asked what I had planned for marketing in 2021. Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time. I also realized I still can’t confidently plan a bunch of physical events either. And I also want to grow our field marketing team, which I want ready to create amazing experiences.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
6sense
AUGUST 28, 2021
If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings. How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison?
Outbound Engine
AUGUST 28, 2021
If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials, it’s also extremely important to have a Facebook Business page. Why? Here are a few reasons your business should be on Facebook: To be where the majority of your clients are.
6sense
AUGUST 28, 2021
In the early days of the internet, a business could make a lot of money by selling ads to a new and willing market. Marketers flocked online to experience this new targeted form of outreach. However, with time, ads became obnoxious, prompting many users to start installing add-ons to their browsers to block ads. Today’s ad blockers are so effective that they can even stop advertising on social media.
6sense
AUGUST 28, 2021
I think everyone can agree this year has totally upended the marketing world. It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). The Covid-19 pandemic led to big changes and lots of opportunities worth investigating. As 2020 finally ends, here’s where I’ve seen the most significant disruptions — and how marketers can prepare for the future.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
6sense
AUGUST 28, 2021
Recently, I had a virtual launch party for my book, and amid cocktails and digital mingling we hosted a concert with Michael Franti. As everyone swayed at home to his set, one of his songs really stood out to me. “Start Small Think Big” is my new theme song—and here’s why. Today’s B2B buyers are smarter, and they expect meaningful, personalized experiences when they search for solutions.
6sense
AUGUST 28, 2021
After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. And that means that those of us who sponsor events are thinking, and in many cases rethinking, what role event sponsorship will play in our marketing plans for 2021 and beyond.
6sense
AUGUST 28, 2021
As a parent, business owner, marketing leader – you can’t help others unless you prioritize yourself. Easy to say, often hard to do consistently. Our regular habits, personal and business rhythms are upside down right now. Many marketing leaders we talked to last week are truly in wartime mode – helping their companies through pivots, helping their teams stay safe and semi-productive, making hard decisions on a daily if not hourly basis.
6sense
AUGUST 28, 2021
Leadership opportunities abound right now. Every individual at every level of every organization has an opportunity to step up, show courage and empathy, and lead their teams forward. When we think of leadership opportunities, too often we look at the very top of organizations. In last week’s Sales Book Club , Sales Manager Survival Guide author David Brock talked about the role every sales professional can equally play in not just leading their organizations through crisis, but leading t
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6sense
AUGUST 28, 2021
As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. It’s a lifeline to the outside world. And if you’re someone who leaves packages alone in the garage for a couple days, it’s like Christmas! That box could be anything, but you don’t get to unwrap it until Thursday morning!
6sense
AUGUST 28, 2021
One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. And even though we weekly designate two peer-voted topics to help guide the discussion, we cover a TON of ground in 60 minutes and both versions (we do separate Eastern time zone and Pacific time zone meetings) are always a little different. That’s why we try to summarize highlights from both sessions in these recap posts.
6sense
AUGUST 28, 2021
Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), answered questions for nearly forty minutes until things got weird. Up until that point we had talked about selling in a crisis, how to keep prospects engaged, how to educate the self-educated – you know, the kind of insights you’d expect from someone steeped in the digital sales and marketing world.
6sense
AUGUST 28, 2021
This has been a MOTHER of a year for mental health, with anxiety and stress mixing between professional and personal lives like never before. Last Friday’s CMO Coffee Talk session focused on the importance of proactively supporting the mental health needs of your employees, with a specific focus on revenue teams. Below are numerous highlights from the conversation amongst chief marketing officers on Friday.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
6sense
AUGUST 28, 2021
Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of economic uncertainty. But, if MQLs weren’t working before, they definitely won’t work now. Instead, it is time for marketers to examine their pipeline to unlock predictable revenue growth in an unpredictable situation, says Latané Conant, chief marketing officer, 6sense.
6sense
AUGUST 28, 2021
Before becoming chief marketing officer of 6sense in 2018, Latané Conant asked her future boss to talk to her previous supervisors. It was a warning that her approach to marketing the account engagement platform would be unique. Conant’s love of a challenge and its inherent risks served her well during the pandemic, when unforeseen obstacles slowed many marketers.
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