Sun.Jan 15, 2012

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

Blogging and the fairness challenge

grow - Practical Marketing Solutions

A dear friend was recently lamenting that her blog had become nothing but blah, blah, blah. There was no commentary, discussion, or meaningful debate. But ironically, she said that it was not her style to “take a stand” on any issue. She would rather go with the flow.

Trending Sources

OpenView Names Top 25 Sales Influencers for 2012

B2B Lead Generation Blog

Tweet I received some news today that leaves me both humbled and honored. OpenView Labs named its top 25 sales influencers for 2012, and I am among them. This is especially meaningful for two reasons.

CRM: 15 Years Later, now a friend

Your Sales Management Guru

SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. This week, I thought you might like to read someone else’s article and my comments regarding the article. My comments are first. As a Sales Leadership consultant, I think the article below hit on many valid points; the Cloud and CRM usability are key elements in the acceptance of CRM, as is the price/cost issue, especially for the SMB market.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy