Tue.Oct 17, 2017

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4 Tricky Inbound Marketing Mistakes to Watch Out For

Marketing Insider Group

Inbound gets results. 68 percent of inbound marketers believe their organization’s strategy is effective. On the other hand, more than half of outbound-heavy marketers feel their strategy isn’t working. Still, about one-third of those who use inbound are not getting the full impact they want. This could be because there are so many potential mistakes marketers can […].

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please! Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris.

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How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Getting Sales Enablement Right To Increase Results

Marketing Insider Group

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […].

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How Should Marketers Buy a Social Media Management Platform

Oktopost

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform?

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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas? If so, you have a potent skill at your disposal: you can command attention , a valuable commodity.

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10 Quick Fixes to Make Your Website Marketing More Effective

Fusion Marketing Partners

Most companies (including 90% plus of B2B companies, utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you […].

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How to Speed Up the Process to Find and Hire Top Content Marketing Talent

Content Marketing Institute

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem. Why? Is there really that much competition for top talent ? Yes. In a survey from The Creative Group, creative and marketing professionals with hiring authority named “content creation and content marketing” as one of the top three

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Marketing Metrics That A Social Selling Program Will Influence

EveryoneSocial

Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. But it makes sense, right? Both “social and “sales” are in the term. Yet, a lot of the statistics out there include the impact on social media, sales, revenue, buyer’s journey — which are all good things.

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Reach a New Audience with Paid Social Campaigns

BOP Design

Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something you can do about it. While it’s annoying that your audience of followers has opted in to see your posts and often aren’t being shown your company’s social posts, it doesn’t mean that you should ignore social media altogether.

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Advantages of VoIP for Business and How to Get Started

LeadSquared

Every business, no matter how small or big absolutely needs a reliable and powerful phone system. At the same time, it’s safe to say that almost every business is searching for ways to cut costs and improve their bottom line. Well, believe it or not, there are some advantages of VoIP for business that can help your team achieve both at the same time.

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Dig a Little Deeper: Why a deep dive planning retreat is a good fit

Ignite

Getting away from the office and taking a step back to think about your business can have huge benefits. Just look at one of our clients who we facilitated a planning retreat with: they had no digital presence or sales process model. After a planning session we launched a new focused plan to a specific market and cross-sold the primary product line through a solid content plan.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Finding Your Ideal Customer: A B2B Guide to the Right Audience

SnapApp

It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right? . You want your ads and sales tools to, well, sell. . But missing the mark happens more often than you’d think — and big brands aren’t exempt from the occasional failure, either. . Here’s an example: Remember when Levi’s ran its “Hotness comes in all shapes and sizes” campaign?

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You’re Doing It Wrong: Measuring Success of Paid Digital Advertising

EMagine B2B Blog

Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one. Digital Marketing Strategist and PPC Specialist, Danielle Simoneau says “Opening the lines of communication can help with optimization and overall success of campaigns.”.

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How to Increase Conversions with Pop-up Signup Forms

GreenRope

How to Increase Conversions with Pop-up Signup Forms. By Scott Schiess. Marketing is a numbers game. You want to drive as much traffic as possible to your business and consistently convert that traffic into leads. The ability to successfully convert often comes down to having an attractive website that keeps a visitor's attention long enough for your value proposition to set in.

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Special Events Magazine — 16th Annual Top 50 Event Companies

The Freeman Company

Freeman is featured as a leader in the brand experience industry

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Increase Conversions with Pop-up Signup Forms

GreenRope

How to Increase Conversions with Pop-up Signup Forms. By Scott Schiess. Marketing is a numbers game. You want to drive as much traffic as possible to your business and consistently convert that traffic into leads. The ability to successfully convert often comes down to having an attractive website that keeps a visitor's attention long enough for your value proposition to set in.

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Walker Sands & G2 Crowd Band Together to Help Kids

Walker Sands

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How to Increase Conversions with Pop-up Signup Forms

GreenRope

How to Increase Conversions with Pop-up Signup Forms. By Scott Schiess. Marketing is a numbers game. You want to drive as much traffic as possible to your business and consistently convert that traffic into leads. The ability to successfully convert often comes down to having an attractive website that keeps a visitor's attention long enough for your value proposition to set in.

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Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

Terminus

When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt. In fact, only 40% of companies that have attempted ABM have continued beyond their initial pilot.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Increase Conversions with Pop-up Signup Forms

GreenRope

How to Increase Conversions with Pop-up Signup Forms. By Scott Schiess. Marketing is a numbers game. You want to drive as much traffic as possible to your business and consistently convert that traffic into leads. The ability to successfully convert often comes down to having an attractive website that keeps a visitor's attention long enough for your value proposition to set in.

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It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. Brands are reorganising their webpages and rearranging their content to adjust to the changing landscape. But there’s a new form of search engine optimisation (SEO) on the scene: the topic cluster model.

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How to Increase Conversions with Pop-up Signup Forms

GreenRope

How to Increase Conversions with Pop-up Signup Forms. By Scott Schiess. Marketing is a numbers game. You want to drive as much traffic as possible to your business and consistently convert that traffic into leads. The ability to successfully convert often comes down to having an attractive website that keeps a visitor's attention long enough for your value proposition to set in.

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How the Recommendation Engine Explosion is Changing Martech and Content Consumption

Content Standard

The recommendation engine is one of the biggest martech innovations of the last few years, and it’s shaping our entire digital experience. For example, let’s say I visit the Harvard Business Review website and read about manufacturing marketing tactics (as one does). Soon, I’m getting retargeted marketing emails recommending the latest manufacturing supply chain management articles and other related content, as well as customized recommendations the next time I visit the site.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Increase Conversions with Pop-up Signup Forms

GreenRope

How to Increase Conversions with Pop-up Signup Forms. By Scott Schiess. Marketing is a numbers game. You want to drive as much traffic as possible to your business and consistently convert that traffic into leads. The ability to successfully convert often comes down to having an attractive website that keeps a visitor's attention long enough for your value proposition to set in.

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Six BIG Productivity Hacks to Get More Content Marketing Done

Webbiquity

The bar keeps getting raised for content marketing. As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” But you’re busy.

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How to Increase Conversions with Pop-up Signup Forms

GreenRope

How to Increase Conversions with Pop-up Signup Forms. By Scott Schiess. Marketing is a numbers game. You want to drive as much traffic as possible to your business and consistently convert that traffic into leads. The ability to successfully convert often comes down to having an attractive website that keeps a visitor's attention long enough for your value proposition to set in.