Tue.Oct 17, 2017

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results.

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please!

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Six BIG Productivity Hacks to Get More Content Marketing Done

Webbiquity

The bar keeps getting raised for content marketing. As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” ” But you’re busy. Probably busier than you’ve ever been.

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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[Video] 6 “Aha” Moments from Mark Schaefer about Influencer Marketing | Traackr

Traackr

Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle

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Finding Your Ideal Customer: A B2B Guide to the Right Audience

SnapApp

It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right? . You want your ads and sales tools to, well, sell. .

4 Tricky Inbound Marketing Mistakes to Watch Out For

Marketing Insider Group

Inbound gets results. 68 percent of inbound marketers believe their organization’s strategy is effective. On the other hand, more than half of outbound-heavy marketers feel their strategy isn’t working. Still, about one-third of those who use inbound are not getting the full impact they want. This could be because there are so many potential mistakes marketers can […]. The post 4 Tricky Inbound Marketing Mistakes to Watch Out For appeared first on Marketing Insider Group. Content Marketin

You’re Doing It Wrong: Measuring Success of Paid Digital Advertising

EMagine B2B Blog

Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Top Data-Driven Marketing Trends We’re Keeping An Eye On

Act-On

Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy. Account-Based Marketing B2B Marketing Reports & Analytics b2b data B2B marketing data data driven marketing

3 Key Challenges Marketers Face & How to Overcome Them

Modern B2B Marketing

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale.

How Should Marketers Buy a Social Media Management Platform

Oktopost

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management

Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

Terminus

When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

Content Marketing Institute

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem.

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Reach a New Audience with Paid Social Campaigns

BOP Design

Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something you can do about it.

Creating a B2B Digital Marketing Plan

KEO Marketing

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals.

10 Quick Fixes to Make Your Website Marketing More Effective

Fusion Marketing Partners

Most companies (including 90% plus of B2B companies, utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you […]. Website Website Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

5 Steps to Help Employees Keep Pace with Digital Transformation

Type A Communications

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who. read more.

Getting Sales Enablement Right To Increase Results

Marketing Insider Group

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […]. The post Getting Sales Enablement Right To Increase Results appeared first on Marketing Insider Group. Content Marketing

Dig a Little Deeper: Why a deep dive planning retreat is a good fit

Ignite

Getting away from the office and taking a step back to think about your business can have huge benefits. Just look at one of our clients who we facilitated a planning retreat with: they had no digital presence or sales process model. After a planning session we launched a new focused plan to a specific market and cross-sold the primary product line through a solid content plan. They obtain 60-70 new leads a month now!

Special Events Magazine — 16th Annual Top 50 Event Companies

Experience Marketing Insights

Freeman is featured as a leader in the brand experience industry

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Three Things B2B Marketers Need To Stop Doing In Order To Deliver Customer Experience

VisumCX

Customer experience continues to take center stage within a growing majority of B2B organizations. The change is so apparent in organizations that Gartner has reported that more than 50% of organizations will make significant business model changes in their efforts to deliver customer experience.