Tue.Oct 17, 2017

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results.

Top Data-Driven Marketing Trends We’re Keeping An Eye On

Act-On

Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy. Account-Based Marketing B2B Marketing Reports & Analytics b2b data B2B marketing data data driven marketing

Trends 191

Six BIG Productivity Hacks to Get More Content Marketing Done

Webbiquity

The bar keeps getting raised for content marketing. As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” ” But you’re busy. Probably busier than you’ve ever been.

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

Trends 169

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Getting Sales Enablement Right To Increase Results

Marketing Insider Group

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […]. The post Getting Sales Enablement Right To Increase Results appeared first on Marketing Insider Group. Content Marketing

Survey 111

5 Steps to Help Employees Keep Pace with Digital Transformation

Type A Communications

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who. read more.

Help 88

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

Paper 121

Reach a New Audience with Paid Social Campaigns

BOP Design

Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something you can do about it.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How the Recommendation Engine Explosion is Changing Martech and Content Consumption

Content Standard

The recommendation engine is one of the biggest martech innovations of the last few years, and it’s shaping our entire digital experience. For example, let’s say I visit the Harvard Business Review website and read about manufacturing marketing tactics (as one does).

How Should Marketers Buy a Social Media Management Platform

Oktopost

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management

10 Quick Fixes to Make Your Website Marketing More Effective

Fusion Marketing Partners

Most companies (including 90% plus of B2B companies, utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you […]. Website Website Marketing

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

Content Marketing Institute

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

[Video] 6 “Aha” Moments from Mark Schaefer about Influencer Marketing | Traackr

Traackr

Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle

Video 62

Finding Your Ideal Customer: A B2B Guide to the Right Audience

SnapApp

It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right? . You want your ads and sales tools to, well, sell. .

How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas?

You’re Doing It Wrong: Measuring Success of Paid Digital Advertising

EMagine B2B Blog

Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Dig a Little Deeper: Why a deep dive planning retreat is a good fit

Ignite

Getting away from the office and taking a step back to think about your business can have huge benefits. Just look at one of our clients who we facilitated a planning retreat with: they had no digital presence or sales process model. After a planning session we launched a new focused plan to a specific market and cross-sold the primary product line through a solid content plan. They obtain 60-70 new leads a month now!

Plan 48

Creating a B2B Digital Marketing Plan

KEO Marketing

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals.

Plan 62

Special Events Magazine — 16th Annual Top 50 Event Companies

Experience Marketing Insights

Freeman is featured as a leader in the brand experience industry

Three Things B2B Marketers Need To Stop Doing In Order To Deliver Customer Experience

VisumCX

Customer experience continues to take center stage within a growing majority of B2B organizations. The change is so apparent in organizations that Gartner has reported that more than 50% of organizations will make significant business model changes in their efforts to deliver customer experience.

Order 52

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

Terminus

When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt.