Tue.Oct 17, 2017

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

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It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results.

Top Data-Driven Marketing Trends We’re Keeping An Eye On


Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy. Account-Based Marketing B2B Marketing Reports & Analytics b2b data B2B marketing data data driven marketing

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5 Steps to Help Employees Keep Pace with Digital Transformation

Type A Communications

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who. read more.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy


Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas?

Getting Sales Enablement Right To Increase Results

Marketing Insider Group

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […]. The post Getting Sales Enablement Right To Increase Results appeared first on Marketing Insider Group. Content Marketing

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How the Recommendation Engine Explosion is Changing Martech and Content Consumption

Content Standard

The recommendation engine is one of the biggest martech innovations of the last few years, and it’s shaping our entire digital experience. For example, let’s say I visit the Harvard Business Review website and read about manufacturing marketing tactics (as one does).

3 Key Challenges Marketers Face & How to Overcome Them

Modern B2B Marketing

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

Content Marketing Institute

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem.

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

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Reach a New Audience with Paid Social Campaigns

BOP Design

Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something you can do about it.

[Video] 6 “Aha” Moments from Mark Schaefer about Influencer Marketing | Traackr


Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How Should Marketers Buy a Social Media Management Platform


In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management

You’re Doing It Wrong: Measuring Success of Paid Digital Advertising

EMagine B2B Blog

Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.

Creating a B2B Digital Marketing Plan

KEO Marketing

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals.

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Finding Your Ideal Customer: A B2B Guide to the Right Audience


It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right? . You want your ads and sales tools to, well, sell. .

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)


When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt.

10 Quick Fixes to Make Your Website Marketing More Effective

Fusion Marketing Partners

Most companies (including 90% plus of B2B companies, utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you […]. Website Website Marketing

Dig a Little Deeper: Why a deep dive planning retreat is a good fit


Getting away from the office and taking a step back to think about your business can have huge benefits. Just look at one of our clients who we facilitated a planning retreat with: they had no digital presence or sales process model. After a planning session we launched a new focused plan to a specific market and cross-sold the primary product line through a solid content plan. They obtain 60-70 new leads a month now!

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Special Events Magazine — 16th Annual Top 50 Event Companies

Experience Marketing Insights

Freeman is featured as a leader in the brand experience industry

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Three Things B2B Marketers Need To Stop Doing In Order To Deliver Customer Experience


Customer experience continues to take center stage within a growing majority of B2B organizations. The change is so apparent in organizations that Gartner has reported that more than 50% of organizations will make significant business model changes in their efforts to deliver customer experience.

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