markempa
AUGUST 1, 2017
Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t?
Marketing Insider Group
AUGUST 1, 2017
There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible?
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Biznology
AUGUST 1, 2017
Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Scrape, scrape, and rescrape until you get it right, is what I always say. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.
Marketing Insider Group
AUGUST 1, 2017
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison – on how more LinkedIn leads can be bad for your organization. Ian Addison, now the Managing Director of GetLinkedInHelp.com’s supply chain services […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
AUGUST 1, 2017
Ready for duty or missing in action? Test your marketing mettle before you embark on the next campaign!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
AUGUST 1, 2017
We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom. So instead, we’ve assembled a “best of” list.
Oktopost
AUGUST 1, 2017
LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet.
Vidyard
AUGUST 1, 2017
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are 10 reasons why organizations should include video in content marketing plans… 1.
Oktopost
AUGUST 1, 2017
LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
AUGUST 1, 2017
Creating a buzz for your B2B starts with one key thing: content that builds a brand awareness strategy. Think about it: everything we see online, including blog posts, video, social. The post How to Use Content to Bolster Your Brand Awareness Strategy appeared first on Kapost Content Marketing Blog.
Inbox Insight
AUGUST 1, 2017
In B2B Marketing, Lead Generation is a top priority and necessary to keep the cogs turning. Although there are a large variety of strategies to produce leads, many businesses are prioritizing content marketing to generate higher qualified leads. 93% of B2B companies say that content marketing generates more leads than traditional marketing strategies ( Forbes via Marketo ).
Contently
AUGUST 1, 2017
This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Like most brands, brightpeak financial—a Christian not-for-profit financial organization—understands the importance of customer personas.
Kapost
AUGUST 1, 2017
Creating a buzz for your B2B starts with one key thing: content that bolsters a brand awareness strategy. Think about it: everything we see online, including blog posts, video, social. The post How to Use Content to Bolster Your Brand Awareness Strategy appeared first on Kapost Content Marketing Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
AUGUST 1, 2017
We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work. This month's ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?), a set of billboards that change depending on the weather and traffic forecasts, and a refreshingly funny, star-studded flight safety video from British Airways.
Golden Spiral
AUGUST 1, 2017
If you’re like many of our clients, you may not have a robust marketing team at your disposal — you might not have a marketing team at all. If this describes you, you may be unsure of how to fund and support marketing initiatives, which leaves you “crawling” into marketing instead of running at it full force.
Vidyard
AUGUST 1, 2017
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. 10.
Kwanzoo
AUGUST 1, 2017
An interview with Russell Glass, Former VP, Products at LinkedIn Marketing Solutions Kwanzoo: Looking at your background, it looks like you started in Sales, moved into Marketing, wrapped yourself around Products and Data–and found time to be an entrepreneur along the … Continue reading →
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EMagine B2B Blog
AUGUST 1, 2017
I’m literally the last person in the world who would disparage the tremendous entrepreneurship in the digital space, between Web Design, SEO, PPC, Social Media and what have you. I mean, 20+ years ago I was out there selling websites not having a clue what I was talking about. But my one saving grace at that time was the fact that nobody else knew what they were talking about either.
Markempa
AUGUST 1, 2017
Get better results and how to use the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of salespeople produce 87% of revenue in a typical organization, according to the Sales Benchmark Index.
Crafted Agency
AUGUST 1, 2017
We dissect the 6 best SEO tools to drive growth and discover the capabilities you get with each tool.
Walker Sands
AUGUST 1, 2017
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Webbiquity
AUGUST 1, 2017
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” According to Google Trends , search interest in the term really be
KoMarketing Associates
AUGUST 1, 2017
LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” While more than 91 percent of sales professionals indicated that they use sales technologies to shorten lengthy sales cycles, close bigger deals and grow revenue, this technology raises the stakes when establishing trust
Adobe Experience Cloud Blog
AUGUST 1, 2017
Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Whether it’s a trip around the world or a simple marketing campaign, planning out your goals, what you want to accomplish, and how you’re going to get there are integral to making sure your journey starts off on the right foot
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
AUGUST 1, 2017
I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of this blog -- I learned from this blog. So when it came time to kick off the blog redesign I'm about to walk you through, I had a lot of strong opinions (and arguably too many ideas).
SnapApp
AUGUST 1, 2017
You’re in the malt shop one day before class when in walks Biff and his crew of goons. . “Where’s my homework, McFly?” he demands. . . Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Little do you know, your future son is watching all this happen. . Marty McFly is on a mission to help you get the girl of your dreams.
Lead Liaison
AUGUST 1, 2017
Are you thinking you should build your website on the HubSpot CMS? In this post we’ll cover five key points to consider. COS vs. CMS. HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. On the other hand, other popular systems such as WordPress refer to their platform as a CMS, a Content Management System.
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