SendX

AUGUST 8, 2024

Latin America (LATAM) has emerged as a thriving market for gambling, casinos, and iGaming, with Brazil leading the charge in regulatory developments and market potential. As the industry evolves rapidly, it's crucial to stay informed about the latest trends and changes. In this blog, we'll explore six key developments shaping the LATAM gambling landscape, with a particular focus on Brazil's ambitious regulatory timeline and market growth projections.

Trends 221

Trends Lead Marketing Qualified Leads Leads 221

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing Analytics Tools 130

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ calls to include RMNs in the mix. While brands are increasing their spend, there are still growing pains around the lack of standardization.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Paid Search Agency 121

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. But it’s backing up those higher targets with support investments, a strong signal that executives view higher coverage figures as a new normal.

Zoominfo 130

Zoominfo Cross-Selling Paid Search Agency Buyer Intent 130

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

AUGUST 8, 2024

We’ve always preferred to do business with people and establishments that are familiar to us — companies that we trust and that get us. Continue reading.

Personalization 131

Personalization Paid Search Agency Marketing Companies 131

Martech

AUGUST 8, 2024

Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume

Marketing AI 119

Marketing AI Advertising Agencies Paid Search Agency Work Management 119

CMSWire

AUGUST 8, 2024

Dive into the chaos of Sonos' disastrous app redesign — furious customers, tumbling stocks and a company scrambling to fix it all. Continue reading.

Pricing 121

Pricing Price Paid Search Agency Companies 121

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.

Rules 116

Rules Efficiency ROI Work Management 116

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. They’re easy, cost-effective, and quick to get your message out to a large audience. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Televerde

AUGUST 8, 2024

Data is a crucial asset in today’s fast-paced business environment. It informs strategic decisions, drives operational efficiency, and helps boost profitability and growth—in fact, research shows that data-driven companies are a staggering 19X more likely to be profitable. But the sheer volume of data generated and the diversity of its sources make it difficult to manage.

Marketing Management 111

Marketing Management Allocation Analysis Demand Generation Agencies 111

Martech

AUGUST 8, 2024

The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!

Positioning 109

Positioning Personalization Work Management Customer Satisfaction 109

Televerde

AUGUST 8, 2024

Today, customer engagement is just as important in the B2B world as in B2C environments. Customers want and even expect personalized and aligned experiences at every stage of their customer journey—as a result, customer journey mapping has become a fundamental part of every good marketing strategy. Customer journey mapping helps marketing and sales teams effectively engage prospects and customers from the first moment of interest through to the retention, loyalty, and advocacy stages.

Buyer Personas 105

Buyer Personas Touchpoints Demand Generation Agencies Customer Satisfaction 105

CMSWire

AUGUST 8, 2024

Sometimes, a decision comes along that’s simply the right thing to do — website accessibility is a no-brainer. Continue reading.

Marketing Websites 78

Marketing Websites 78

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

AgencyEA

AUGUST 8, 2024

Lollapalooza 2024 wrapped up in sizzling style this past weekend, pulling in over 500,000 eager festival-goers to Chicago’s Grant Park. With a star-studded lineup featuring big names like SZA, The Killers, and Blink 182, it was breakout sensation Chappell Roan who truly stole the show.

Best Practices 59

Best Practices Features Thought Leadership 59

Televerde

AUGUST 8, 2024

Today marks National Nonprofit Day, a moment for us at Televerde to celebrate our partnership with the Televerde Foundation. Our work together continues to transform lives by providing pathways from incarceration to community integration, not just for the incarcerated women who make up Televerde but for others who are impacted by incarceration and seeking a fresh start.

Communities 59

Communities Training Work Management Education 59

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Conferences and Events To Attend in 2024 Vivek Goel August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Attending top B2B SaaS conferences and events offers valuable networking opportunities, insights from industry leaders, and a platform to learn about cutting-edge innovations.

Conference 52

Conference Peer-to-peer Account Based Marketing B2B 52

Televerde

AUGUST 8, 2024

This National Financial Awareness Day , Televerde recognizes the important role of financial literacy in empowering women impacted by incarceration to achieve independence and support their families. Understanding personal finance is essential, particularly for those reentering society and striving to build stable futures. In 2020, Televerde launched the Televerde Foundation , recognizing the need for comprehensive support beyond business operations.

Budget Programs 59

Budget Programs Budget Management Press Communities 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Anyword

AUGUST 8, 2024

Creating large volumes of content can be overwhelming. That’s why we’re excited to introduce our latest improvement to Anyword’s Template Builder: the ability to create templates from a CSV file, speeding up your work while optimizing your content for performance at all times. This powerful tool streamlines bulk content generation by letting you upload a CSV file, ensuring efficiency and consistency throughout your content.

Template 52

Template Content Custom Publishing High Quality Lead 52

Televerde

AUGUST 8, 2024

Originally Published on MarketingProfs The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer expectations are higher than ever. Staying ahead means embracing the latest trends and technologies but also never losing sight of the human element.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Customer Satisfaction Loyalty 52

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Marketing Events in 2024 Orange Owl August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Attending key marketing events offers valuable networking opportunities, insights from industry leaders, and a platform to learn about cutting-edge innovations.

Peer-to-peer 52

Peer-to-peer B2B Marketing Account Based Marketing Planning 52

Lead Forensics

AUGUST 8, 2024

Identifying Your Ideal B2B Customer Before diving into how IP tracking can help you find your ideal customers, it’s essential to understand who these customers are. Your ideal customer is the type of business that benefits the most from your product or service. In turn, this customer provides the most value to your company. Therefore, here’s how to define them: Firstly, analyze your current customer base.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing Sales Qualified Leads 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

B2BMarketing.net

AUGUST 8, 2024

Since it was first coined over 20 years ago, account-based marketing (ABM) has been increasingly at the forefront of marketers’ minds. Once seen as a niche subject, it’s now hard to find a marketer that isn’t – in some capacity – doing (or at least thinking about) ABM. So, the question is: how can we evolve ABM from a siloed strategy reserved for one or two accounts, and into marketers’ number one route revenue?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Demand Generation 52

Seismic

AUGUST 8, 2024

5 steps to a highly effective revenue enablement strategy Businesses are facing more pressure to meet their revenue targets. And increased competition, evolving buyer expectations, economic uncertainty, and digital complexities are turning up the dial on that pressure. There are also many internal barriers hindering revenue growth. Siloed tech and teams, manual workflows, and limited resources make hitting revenue targets a challenge.

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Work Management Marketing & Strategy 52

Conversica

AUGUST 8, 2024

To get the most out of AI, marketers need to look beyond content generation tools to AI solutions that autonomously engage leads & customers.

Generation 52

Generation Tools Lead Marketing Qualified Leads 52

Valasys

AUGUST 8, 2024

The ecommerce landscape is constantly evolving, and as we step into 2024, businesses are increasingly looking for powerful and flexible solutions to build and manage their online stores. Among the myriad of options available, WordPress, combined with the Elementor page builder, emerges as a top contender for the best ecommerce website builder in 2024.

eCommerce 40

eCommerce Work Management Marketing Management Marketing Websites 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Mereo

AUGUST 8, 2024

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of help and servitude rather than pushing and selling. Even more importantly, content must serve buyers at the right time in their journey. To actually achieve this, B2B marketing professionals must expertly understand buyer needs and answer them across the different stages.

Cross-Selling 41

Cross-Selling B2B Marketing Management Case Studies 41

Valasys

AUGUST 8, 2024

In today’s competitive business landscape, effective sales contact management is critical for driving growth and success. Sales teams rely heavily on accurate and actionable contact data to connect with the right decision-makers, personalise their outreach, and close deals efficiently. With a plethora of contact database providers available, choosing the right one can be a daunting task.

Contacts 40

Contacts Enterprise Management B2B Sales Marketing Management 40

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is st

Work Management 117

Work Management Marketing Management Google Privacy 117