SendX

AUGUST 8, 2024

Latin America (LATAM) has emerged as a thriving market for gambling, casinos, and iGaming, with Brazil leading the charge in regulatory developments and market potential. As the industry evolves rapidly, it's crucial to stay informed about the latest trends and changes. In this blog, we'll explore six key developments shaping the LATAM gambling landscape, with a particular focus on Brazil's ambitious regulatory timeline and market growth projections.

Trends 221

Trends Marketing Qualified Leads Leads Lead 221

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing Analytics Tools 130

Martech

AUGUST 8, 2024

Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume

Marketing AI 116

Marketing AI Advertising Agencies Paid Search Agency Work Management 116

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. But it’s backing up those higher targets with support investments, a strong signal that executives view higher coverage figures as a new normal.

Zoominfo 130

Zoominfo Cross-Selling Paid Search Agency Buyer Intent 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is st

Work Management 122

Work Management Marketing Management Google Privacy 122

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.

Rules 118

Rules Efficiency ROI Work Management 118

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. They’re easy, cost-effective, and quick to get your message out to a large audience. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Martech

AUGUST 8, 2024

The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!

Positioning 114

Positioning Personalization Work Management Customer Satisfaction 114

Televerde

AUGUST 8, 2024

Data is a crucial asset in today’s fast-paced business environment. It informs strategic decisions, drives operational efficiency, and helps boost profitability and growth—in fact, research shows that data-driven companies are a staggering 19X more likely to be profitable. But the sheer volume of data generated and the diversity of its sources make it difficult to manage.

Marketing Management 111

Marketing Management Allocation Analysis Demand Generation Agencies 111

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Hinge Marketing

AUGUST 8, 2024

If it isn’t your first visit to this website, you are probably well aware of Hinge’s healthy obsession with researching the marketing habits found within High Growth professional services organizations. After all, why should they have all the fun?! And if this is your first visit – Welcome! Feel free to stay awhile and check out the wealth of resources Hinge has created just for you.

Organization 71

Organization Peer-to-peer Case Studies Network Marketing 71

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Marketing Events in 2024 Orange Owl August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Attending key marketing events offers valuable networking opportunities, insights from industry leaders, and a platform to learn about cutting-edge innovations.

Peer-to-peer 52

Peer-to-peer B2B Marketing Account Based Marketing Planning 52

Lead Forensics

AUGUST 8, 2024

Identifying Your Ideal B2B Customer Before diving into how IP tracking can help you find your ideal customers, it’s essential to understand who these customers are. Your ideal customer is the type of business that benefits the most from your product or service. In turn, this customer provides the most value to your company. Therefore, here’s how to define them: Firstly, analyze your current customer base.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing Sales Qualified Leads 52

Seismic

AUGUST 8, 2024

5 steps to a highly effective revenue enablement strategy Businesses are facing more pressure to meet their revenue targets. And increased competition, evolving buyer expectations, economic uncertainty, and digital complexities are turning up the dial on that pressure. There are also many internal barriers hindering revenue growth. Siloed tech and teams, manual workflows, and limited resources make hitting revenue targets a challenge.

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Work Management Marketing & Strategy 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Televerde

AUGUST 8, 2024

This National Financial Awareness Day , Televerde recognizes the important role of financial literacy in empowering women impacted by incarceration to achieve independence and support their families. Understanding personal finance is essential, particularly for those reentering society and striving to build stable futures. In 2020, Televerde launched the Televerde Foundation , recognizing the need for comprehensive support beyond business operations.

Budget Programs 59

Budget Programs Budget Management Press Communities 59

B2BMarketing.net

AUGUST 8, 2024

Since it was first coined over 20 years ago, account-based marketing (ABM) has been increasingly at the forefront of marketers’ minds. Once seen as a niche subject, it’s now hard to find a marketer that isn’t – in some capacity – doing (or at least thinking about) ABM. So, the question is: how can we evolve ABM from a siloed strategy reserved for one or two accounts, and into marketers’ number one route revenue?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Demand Generation 52

CMSWire

AUGUST 8, 2024

We’ve always preferred to do business with people and establishments that are familiar to us — companies that we trust and that get us. Continue reading.

Personalization 134

Personalization Paid Search Agency Marketing Companies 134

Anyword

AUGUST 8, 2024

Creating large volumes of content can be overwhelming. That’s why we’re excited to introduce our latest improvement to Anyword’s Template Builder: the ability to create templates from a CSV file, speeding up your work while optimizing your content for performance at all times. This powerful tool streamlines bulk content generation by letting you upload a CSV file, ensuring efficiency and consistency throughout your content.

Template 52

Template Content Custom Publishing High Quality Lead 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

AUGUST 8, 2024

Dive into the chaos of Sonos' disastrous app redesign — furious customers, tumbling stocks and a company scrambling to fix it all. Continue reading.

Price 126

Price Pricing Paid Search Agency Companies 126

BOP Design

AUGUST 8, 2024

What makes a B2B brand a “leader” in its industry? It’s not the amount a company spends on advertising, or its ability to keep up with the latest TikTok trends. And it’s definitely not as easy as putting the word “leader” in a website hero image. Okay, so what actually makes a leading B2B brand? The post How These 20 B2B Brands Made It to the Top appeared first on Bop Design.

Branding 115

Branding Brand Identity B2B Advertisements 115

CMSWire

AUGUST 8, 2024

Sometimes, a decision comes along that’s simply the right thing to do — website accessibility is a no-brainer. Continue reading.

Marketing Websites 121

Marketing Websites 121

Valasys

AUGUST 8, 2024

Introduction Social media branding has become an essential part of any successful business strategy. In a world where digital presence defines credibility and reach, the tools used to enhance this presence are continuously evolving. One of the most powerful tools gaining popularity in this arena is the Social Media Marketing Panel. These panels have rapidly become a secret weapon for brands looking to boost their visibility, engagement, and overall online influence.

Social Media 40

Social Media Branding Brand Identity Media 40

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Mereo

AUGUST 8, 2024

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of help and servitude rather than pushing and selling. Even more importantly, content must serve buyers at the right time in their journey. To actually achieve this, B2B marketing professionals must expertly understand buyer needs and answer them across the different stages.

Cross-Selling 41

Cross-Selling B2B Marketing Management Case Studies 41

Valasys

AUGUST 8, 2024

The ecommerce landscape is constantly evolving, and as we step into 2024, businesses are increasingly looking for powerful and flexible solutions to build and manage their online stores. Among the myriad of options available, WordPress, combined with the Elementor page builder, emerges as a top contender for the best ecommerce website builder in 2024.

eCommerce 40

eCommerce Work Management Marketing Management Marketing Websites 40

Contently

AUGUST 8, 2024

The other day, I came across this tongue-in-cheek post while idly scrolling: “Spotify should send a halftime report. Tell me in July what my Wrapped is looking like and how much work I have left to do to turn this thing around.” Considering I’d just jokingly voiced how embarrassing my Wrapped was going to look this year after the hundreds of minutes I’ve spent clicking the replay button on Sabrina Carpenter’s “Espresso,” that post was a total read.

Campaigns 78

Campaigns Dwell User-Generated Content Custom Publishing 78

Valasys

AUGUST 8, 2024

In today’s competitive business landscape, effective sales contact management is critical for driving growth and success. Sales teams rely heavily on accurate and actionable contact data to connect with the right decision-makers, personalise their outreach, and close deals efficiently. With a plethora of contact database providers available, choosing the right one can be a daunting task.

Contacts 40

Contacts Enterprise Management B2B Sales Marketing Management 40

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

AgencyEA

AUGUST 8, 2024

Lollapalooza 2024 wrapped up in sizzling style this past weekend, pulling in over 500,000 eager festival-goers to Chicago’s Grant Park. With a star-studded lineup featuring big names like SZA, The Killers, and Blink 182, it was breakout sensation Chappell Roan who truly stole the show.

Best Practices 59

Best Practices Features Thought Leadership 59

Conversica

AUGUST 8, 2024

To get the most out of AI, marketers need to look beyond content generation tools to AI solutions that autonomously engage leads & customers.

Generation 52

Generation Tools Marketing Qualified Leads Leads 52

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Conferences and Events To Attend in 2024 Vivek Goel August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Attending top B2B SaaS conferences and events offers valuable networking opportunities, insights from industry leaders, and a platform to learn about cutting-edge innovations.

Conference 52

Conference Peer-to-peer Account Based Marketing B2B 52