Thu.Feb 13, 2020

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Understanding Adobe Real Time CDP

Customer Experience Matrix

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned. Part of the confusion has to do with Adobe’s habit of reusing product names.

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CMO Sales: Tips for Selling to Marketers

Zoominfo

They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath, best-selling author and speaker on the subject of […].

CMO 247
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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. For these reasons, there is no one-size fits all solution for B2B marketing success.

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Why the “Hollywood Model” Is the Future of Content Creation

Contently

Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations! Now, in the wake of your hit, Disney says they want you to direct the new Marvel movie: Spiderman 7.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Report: Email Remains the Top Source of ROI for 60% of All Marketers

KoMarketing Associates

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Brafton recently conducted its “2020 State of Content Marketing” report, and statistics showed that email is the top source of ROI for 60% of all marketers. About 85% of B2B marketers are now using email marketing software as well, which is second only to web analytics tools in terms of most commonly utiliz

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Digital OOH will Explode in 2020. Here’s Why

Martech Advisor

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020. According to the OAAA , the out-of-home (OOH) industry has experienced 35 consecutive quarters of growth, reaching $8 billion in 2018 alone.

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Marketing and MarTech: What’s your approach?

Biznology

A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech stack.” That’s no longer the case today–it would even be perhaps a weird question. . The real question is: How do you run marketing? Process and technology are virtually indistinguishable.

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Pitch Perfect: Selling to the Chief Marketing Officer

Zoominfo

They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask a CMO some hard-ball questions about actual customers who buy products and services.

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Track Trends and Outpace Competitors with Social Media Listening

Spiralytics

As of 2020, the world’s internet population numbers at 4.54 billion people , representing a 7.0% increase from 2019. On the social media front, the total number of active users has hit 3.80 billion people globally, rising by almost 10%.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why All Marketing is Digital in B2B Tech

Golden Spiral

The Article in 60 Seconds. As a marketing executive in 2020, are you ready to drop the term “digital marketing” and just start calling it marketing? Us too. At Golden Spiral , everything we do has some kind of digital element; our clients wouldn’t be able to compete in their B2B tech markets otherwise. We think it’s time for marketers everywhere to start speaking a new language.

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How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)

ClearVoice

As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands. According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. workforce will be involved in the gig economy.

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5 skills you need to get promoted in 2020

Sprout Social

In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of Copacino+Fujikado and Skylar Piro, Senior Manager of Enterprise Success here at Sprout Social, broke down their own unique career trajectories and gave social marketers of all sophistication levels tips on career growth and how to tackle hard problems they’ll encounter along the way.

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Top 35 Cool Banner Fonts You Can Use Right Now

Bannersnack

Whether we are talking about serif, sans serif, proportional or monospaced typefaces, one thing’s clear—the font dictates how your brand is perceived by others. Nowadays, there are thousands of banner fonts available in design tools that you can use to design a banner in just a few minutes. There are no limits when it comes […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

Content Marketing Institute

Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute.

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A/B Testing Won’t Slow Down Your Website. But It’s Not Zero Impact Either.

Convert

When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website’s user experience (at ~ 4 seconds!). We, too, participated in the analysis — competing head-to-head with the likes of Optimizely, VWO, and AB.

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What’s Your B2B Love Language?

Engagio

Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways. For instance, I might feel particularly loved if my partner or friends spend the day with me, while someone else might feel particularly loved when they’re given presents.

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Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Vidyard

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Starting a Freelance Business: A Step-by-Step Guide

Hubspot

So, you’re in the business of starting a business. You’re looking for the freedom and flexibility that comes with only answering to yourself. You’re planning to take life by the reins and your industry by storm. In other words, you want to get your ow n freelance business going. Starting a freelance business is an exciting prospect. Perks like setting your own hours and pursuing your passion are certainly attractive — but a lot of effort, strategy, and planning goes into earning those benefits.

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How to Align Sales and Marketing Teams for Content Creation

BenchmarkONE

One of the most critical aspects of a successful business is the alignment of sales and marketing. The less they communicate, the harder it becomes for both departments to reach their goals. How is your marketing team expected to deliver quality leads to the sales team if they don’t know leads’ pain points? And how are they supposed to know leads’ pain points without insight from the sales team?

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It’s a Match! How to Find B2B Leads You’ll Love

NetLine

In the world of B2B marketing, marketers might think romance is dead. . Poor marketers. . All they want is for everyone to love them, especially their intended buyers. They yearn for true connection, yet all they find is having to settle for prospects who aren’t really interested and being caught in the struggle to keep the sales pipelines full. It’s a sad story of rejections, unsubscribes, and ignored LinkedIn Connections. .

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Thinking CDP? Keep these things in mind

ClickZ

30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. The number of CDP vendors is large and growing larger with every industry report. It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. There are several other ways of looking at a CDP beyond just tech specs that can help your decision making.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses

Martech Advisor

Fashion marketing focuses on creating and managing advertising campaigns for fashion brands, products, and services. The fast-paced industry keeps marketers on their toes to devise creative campaigns to present fashion products artfully while achieving conversions and ROI. Let's look at fashion marketing as a career – the job description, salary, and degrees and talk about how aspiring marketers can chart out a successful career in fashion marketing.

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How to Balance Human and Automated Tasks in Content Marketing

DivvyHQ

Automated tasks in content marketing can help to increase your output, make your workflow more efficient, and remove non-creative repetitive jobs from your daily to-do list. But content marketing still needs a human touch to be successful.

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Marketing the #LoveTwitter Way With UGC, OOH, and Authenticity

Martech Advisor

Humorous tweets about the ‘real’ truth of love found their way to out-of-home (OOH) media in San Francisco, NYC, Seattle, and London days before Valentine's Friday. It looks like Twitter is taking the creative route all the way to outdoor advertising. We analyze the strategy and break down how brands can follow suit. Twitter unveiled the #LoveTwitter campaign displaying actual tweets about love on billboards across San Francisco, NYC, and Seattle, and tube platforms across London.

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Top 5 Ways to Build Brand Authority with Content Marketing

Valasys

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. But the vital question is how to go about it? This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Mobile Marketing Tactics for Business

Sharpspring

People in the U.S. spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. With people now seemingly tethered to their compact devices, time spent on mobile now outpaces time spent on desktops by 51% to 42%.

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What’s coming after Google ends the advertising cookie?

Choozle

Our CEO, Andrew Fischer, on what we can expect after Google ends support for the advertising cookie. If you’ve spent any time in the American southeast, you’ve likely noticed the prevalence of a green leafy vine blanketing everything from trees, to buildings, to power poles. It’s actually a non-native plant named Kudzu originally introduced to the US from Asia at the 1876 World’s Fair as a garden novelty.

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A Video Marketing Playbook To Create Top-Notch Business Videos

Square 2 Marketing

Don’t Be Intimidated; Video Is Easier Than Ever To Create. Earlier this week, we did an article on where to apply video in your buyer journey. We looked at video for everything from email marketing to using it in your sales process. Today, we’re digging into what scares people about video the most — the production side of video. Not to worry. Tools and techniques are available to make producing video for your business easier than ever.