Thu.Feb 13, 2020

B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve.

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces.

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Understanding Adobe Real Time CDP

Customer Experience Matrix

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned.

Report: Email Remains the Top Source of ROI for 60% of All Marketers

KoMarketing Associates

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Should B2C Companies Practice Lead Scoring?


Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base. Lead Management

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10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about.

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Marketing and MarTech: What’s your approach?


A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech stack.” That’s no longer the case today–it would even be perhaps a weird question. . The real question is: How do you run marketing?

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Why the “Hollywood Model” Is the Future of Content Creation


Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations!

How to Create The Experiences Customers Want in 2020

Modern Marketing

With 2020 underway, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands need to figure out how to stand out from the competition and add value to the relationship.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

What’s Your B2B Love Language?


Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways.

Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth


Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth.

Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

Content Marketing Institute

Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are?

CMO Sales: Tips for Selling to Marketers


They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Happy Valentine’s Day tomorrow, dear martech’ers


There’s a logo landscape for everything. Even for lovers in a digital time. The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter.

What’s coming after Google ends the advertising cookie?


Our CEO, Andrew Fischer, on what we can expect after Google ends support for the advertising cookie. If you’ve spent any time in the American southeast, you’ve likely noticed the prevalence of a green leafy vine blanketing everything from trees, to buildings, to power poles.

A Video Marketing Playbook To Create Top-Notch Business Videos

Square 2 Marketing

Don’t Be Intimidated; Video Is Easier Than Ever To Create. Earlier this week, we did an article on where to apply video in your buyer journey. We looked at video for everything from email marketing to using it in your sales process.

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Track Trends and Outpace Competitors with Social Media Listening


As of 2020, the world’s internet population numbers at 4.54 billion people , representing a 7.0% increase from 2019. On the social media front, the total number of active users has hit 3.80 billion people globally, rising by almost 10%. Social Media

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Why All Marketing is Digital in B2B Tech

Golden Spiral

The Article in 60 Seconds. As a marketing executive in 2020, are you ready to drop the term “digital marketing” and just start calling it marketing? Us too.

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How to Crush Your Next Product Launch: The Ultimate Guide


We’ve all been there before. You’re singing your favorite song in the shower and then…. That new product idea hits you like a ton of bricks. It’s go time. Your audience research shows a strong market need, and the factories are in full-force production mode. But even now, you’re still at Point A.

Thinking CDP? Keep these things in mind


30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. The number of CDP vendors is large and growing larger with every industry report. It can be hard to distinguish CDPs based on features alone, since many look very similar on paper.

How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)


As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Mobile Marketing Tactics for Business


People in the U.S. spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy.

How to Rise Above Marketing Mediocrity, According to Ann Handley


Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. She's also the world's first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers.

Marketing Technology | Human Skills Become Even More Valuable in 2020


Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

Top 35 Cool Banner Fonts You Can Use Right Now


Whether we are talking about serif, sans serif, proportional or monospaced typefaces, one thing’s clear—the font dictates how your brand is perceived by others. Nowadays, there are thousands of banner fonts available in design tools that you can use to design a banner in just a few minutes.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.