Thu.Feb 13, 2020

B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve.

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces.

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Understanding Adobe Real Time CDP

Customer Experience Matrix

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned.

Report: Email Remains the Top Source of ROI for 60% of All Marketers

KoMarketing Associates

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Should B2C Companies Practice Lead Scoring?


Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base. Lead Management

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10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about.

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Level Up Your Marketing Maturity

Modern Marketing

One of the reasons I love being a digital marketer and working with our customers is that the marketing ecosystem constantly evolves. There is always some new challenge, technology, or trend that pushes marketers to remain educated and flexible.

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Marketing and MarTech: What’s your approach?


A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech stack.” That’s no longer the case today–it would even be perhaps a weird question. . The real question is: How do you run marketing?

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How to Create The Experiences Customers Want in 2020

Modern Marketing

With 2020 underway, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands need to figure out how to stand out from the competition and add value to the relationship.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why All Marketing is Digital in B2B Tech

Golden Spiral

The Article in 60 Seconds. As a marketing executive in 2020, are you ready to drop the term “digital marketing” and just start calling it marketing? Us too.

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Track Trends and Outpace Competitors with Social Media Listening


As of 2020, the world’s internet population numbers at 4.54 billion people , representing a 7.0% increase from 2019. On the social media front, the total number of active users has hit 3.80 billion people globally, rising by almost 10%. Social Media

How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)


As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands.

How to Align Sales and Marketing Teams for Content Creation


One of the most critical aspects of a successful business is the alignment of sales and marketing. The less they communicate, the harder it becomes for both departments to reach their goals.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Balance Human and Automated Tasks in Content Marketing


Automated tasks in content marketing can help to increase your output, make your workflow more efficient, and remove non-creative repetitive jobs from your daily to-do list. But content marketing still needs a human touch to be successful.

Happy Valentine’s Day tomorrow, dear martech’ers


There’s a logo landscape for everything. Even for lovers in a digital time. The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter.

How to Crush Your Next Product Launch: The Ultimate Guide


We’ve all been there before. You’re singing your favorite song in the shower and then…. That new product idea hits you like a ton of bricks. It’s go time. Your audience research shows a strong market need, and the factories are in full-force production mode. But even now, you’re still at Point A.

Triggered or Influenced By Marketing?


This is a true story. The last 2 CMOs I’ve worked for have both had a strong opinion that they do NOT want to “do attribution”. And I don’t blame them! I think a lot of CMOs are in this camp and many have been burned by trying and failing to get attribution right.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Marketing Technology | Human Skills Become Even More Valuable in 2020


Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh.

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CMO Sales: Tips for Selling to Marketers


They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO.

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Top 35 Cool Banner Fonts You Can Use Right Now


Whether we are talking about serif, sans serif, proportional or monospaced typefaces, one thing’s clear—the font dictates how your brand is perceived by others. Nowadays, there are thousands of banner fonts available in design tools that you can use to design a banner in just a few minutes.

What’s Your B2B Love Language?


Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What’s coming after Google ends the advertising cookie?


Our CEO, Andrew Fischer, on what we can expect after Google ends support for the advertising cookie. If you’ve spent any time in the American southeast, you’ve likely noticed the prevalence of a green leafy vine blanketing everything from trees, to buildings, to power poles.

Digital OOH will Explode in 2020. Here’s Why

Martech Advisor

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020.

A/B Testing Won’t Slow Down Your Website. But It’s Not Zero Impact Either.


When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website’s user experience (at ~ 4 seconds!).

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Thinking CDP? Keep these things in mind


30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. The number of CDP vendors is large and growing larger with every industry report. It can be hard to distinguish CDPs based on features alone, since many look very similar on paper.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.