Thu.Jul 02, 2020

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

3 Essentials to Orchestrating ABM at Scale


As B2B marketers, we’re always looking for new and innovative ways to up our demand gen game.

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How To Close More Deals With Sales Enablement

SmartBug Media

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How do you ensure your sales team is equipped to close those deals? This is where sales enablement comes into play.

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10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]


If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Social Media Is Transforming the Customer Experience


When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn? What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time.

More Trending

Innovation, Independence and Ideas for All

Carla Johnson

July 2, 2020 July 4, 2020 marks the 244th birthday for the United States. We’re not alone in our celebration of independence this month. Canada, Rwanda, Somalia, Hong Kong and Burundi have July 1 as their Independence Day. The French celebrate Bastille Day on the 14th.


10 Books to Make You a Better Marketer


Just In Time for Summer. (An An Introduction by Susan Glenn, Content Marketing Manager). You may have heard that this summer Demandbase acquired Engagio.

Anticipating customer needs with data and AI


30-second summary: Now more than ever, brands need to make sure they are reaching their customers with the right content in the right channels at the moments that matter on an individual level.

Industry Perspective: Is Your Demand Marketing Keeping Up With the Changing Buying Process of B2B Banking Customers?


Managing the timeframe to purchase in a customer’s lifecycle has always been a challenge for financial institutions. In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Eight best ways to use AI in martech in 2020


30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business.

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Why Transparent Email Stopped Working For Us and What We Do Instead

Buffer Social

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200. I was momentarily stunned. That was way more emails than I'd ever had in one place before.

The growing trend towards an augmented workforce



Physically Incarcerated but Mentally Free: What Freedom Means to Me


When you’re incarcerated, your concept of freedom changes. As an incarcerated women, no one asks me how I plan to spend a summer holiday. Beach vacations, BBQs, and trips abroad are all on hold for me. It brings me sadness but in prison I learned quickly how to spot the silver linings.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Tools to Boost Sales During a Pandemic


Reading Time: 6 minutes The spread of coronavirus and the establishment of social distancing presented a challenge that almost every business was unprepared for. Sales graphs went down, advertising funds were curbed and existing marketing strategies went topsy turvy.

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4 Ways to Model Lead Scoring for More & Better MQLs


When your sales team complains they’ve got too many leads to follow up on, it’s a nice problem to have. But make no mistake – it’s still a problem. Lead volume is not an indicator or success. It is quite the opposite if your close rate remains low and sales processes take far too long.

How to Use Google Analytics Content Drilldown to Uncover Hidden Gems


It’s not uncommon for marketers to go cross-eyed when digging into marketing analytics data. Luckily, content analytics tools are getting better every day. In particular, the Google Analytics Content Drilldown report is great for finding hidden gems within your website content.

Personal Branding Guide for Freelancers [Ebook]


As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 Reasons an Updated ICP is Crucial for Success

HG Data

What is an Ideal Customer Profile (ICP)? An ideal customer profile (ICP) is a hypothetical description of an organization that has all the qualities that make them the best fit for the solutions you provide. This fictitious organization would benefit the most from your solutions.

How to Develop a Successful Marketing Mix Strategy [+ Templates]


One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. They are — and say 'em with me, because if you took that class, you know these four words by heart: Product. Price. Place.

Innovation, Independence and Ideas for All

Carla Johnson

July 2, 2020 July 4, 2020 marks the 244th birthday for the United States. We’re not alone in our celebration of independence this month. Canada, Rwanda, Somalia, Hong Kong and Burundi have July 1 as their Independence Day. The French celebrate Bastille Day on the 14th.


Building Out the Decision Making Unit (DMU) - ABM in the House - Episode 3


ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

A Guide to Marketing Automation


While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy.

From Old to New ESP in Two Months: An Interview with Melanie Kinney


This month’s Litmus Live Interview focuses on what some might consider one of the more daunting challenges in email marketing: migrations.

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Product Life Cycle Stages


We talk a lot about the customer life cycle, but let’s not forget another critical cycle that’s key for strategizing your marketing plan : the product life cycle.

How to Create a WooCommerce Popup (+ 7 Ways to Boost Sales)


Do you want to learn how to create a WooCommerce popup that increases your sales? Running an eCommerce store can be tough. Online shoppers are constantly hit with distractions, making it difficult to capture their attention.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.