Sat.Mar 02, 2019

B2B Reads: Transparency, Momentum, and Dr. Seuss

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 Ways to Build Transparency as a Leader. Some helpful tips to be a more transparent leader and build business success. Thanks, Tammy Perkins. Never Respond To An RFP That You Didn’t Write!

Meta-martech: the producers of MarTech publish their own martech stack

chiefmartech

For the past couple of years, I’ve been nudging the producers of the MarTech Conference , the amazing team at Third Door Media. to share their own marketing tech stack in The Stackies : Marketing Tech Stack Awards. Of course, they wouldn’t be eligible to win. Marc Sirkin , their SVP of marketing and experience, is also one of the judges of the contest. But it would be in the spirit of experience sharing that is one of the hallmarks of the MarTech community.

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How to take advantage of your trade show marketing profile page

Marketing In Real Life

A review of exhibitor trade show profile pages and corresponding Google Analytics accounts for several manufacturers reveals companies uploading news, articles, spec sheets and other content marketing to their trade show profile pages attract more Website traffic and sales leads from show attendees than those that do not stock their profile pages with quality content. What a shocking surprise!

We've Debuted In The Feedspot Inbound Marketing Top 100 Blogs

Pearl Digital Marketing

I don't usually write on Sundays, however, I received an email overnight letting me know that Pearl Digital Marketing's blog had debuted at #62 in the Feedspot Top 100 Inbound Marketing Blogs.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Importance of Videography and the Top Three Advantages

Altitude Branding

Image source. The legal world has several methods to ensure that the proceedings go well! Videography is one of the most important methods used in courtrooms for a decade. It’s still in use today! With technological advancements and new techniques, the videography quality has increased manifold. Other than courtrooms, it’s also a part of depositions and caters to many legal matters. However, merely deploying legal videography methods is not a smart idea!

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