Marketing Insider Group

MAY 2, 2016

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. But this is basically how people experience today’s ad-supported content. It’s no surprise that there are at least 200 million monthly active users of ad blockers worldwide and still growing. […]. The post Empathy Is Marketer’s Greatest Tool For Success appeared first on Marketing Insider Group.

Tools 135

Tools Paid Search Agency Ads Activities 135

Webbiquity

MAY 2, 2016

Welcome to the Best Online Business Tools series! Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results. This series is the result of weeks of research, reviewing more than 100 reviews from experts like Ian Cleary , Ann Smarty , Neal Schaffer and Rebekah Radice , covering more then 700 unique too

Tools 126

Tools Best Practices Business Stats 126

Biznology

MAY 2, 2016

Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their intuition and start using data. If they don’t, they will fall behind those that do. When one of my kids was three years old (yeah, this was a long time ago), we took her to her second dental appointment.

Statistics 115

Statistics Creativity Marketing Analytics 115

Marketing Insider Group

MAY 2, 2016

By Kristen Graminga, CMO of BluePay Though creating content that gets read is a marketing achievement all its own, you may need to incorporate additional features into your mobile content strategy to drive sales. Here are a few simple ways to create mobile content that turns readers into paying customers. 1. Define your desired behavior before […].

CMO 115

CMO Content Mobile Marketing Features 115

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Lattice

MAY 2, 2016

One of the best parts about attending conferences is the sheer number of smart people that congregate in one place. And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

Contently

MAY 2, 2016

In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to a two-way conversation (“What do you need, and how can we help?”). In this new paradigm, companies have to be authentic, and they have to be helpful—and increasingly, marketing departments are finding that creating great content is the best way to accom

Enterprise Management 77

Enterprise Management Work Management Marketing Management Content 77

Convince & Convert

MAY 2, 2016

Image via Unsplash. Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It is a cost-effective way to increase the reach of your posts and the visibility of your content. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start).

Ad Building 100

Ad Building Peer-to-peer Social Media Trust Marketing 100

Hinge Marketing

MAY 2, 2016

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. M&As are especially popular in the professional services space with the growing wave of retiring Baby Boomers and a rapidly changing economy and marketplace.

Acquisitions 77

Acquisitions Work Management Marketing & Strategy Marketing Management 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

MAY 2, 2016

Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. .

SEO 76

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 76

Convince & Convert

MAY 2, 2016

Disruptive Story Cycle. Not only is Geeta Nadkarni a fantastically disruptive force in the PR market, she is the creator and President of Baby Got Booked! and Baby Got Booked Labs, part of her suite of businesses at Geeta Nadkarni Media Inc. Through her coaching and online classes, Geeta helps businesses and individuals identify and achieve their media and PR goals, all through good ol’ DIY mechanisms.

PR 78

PR Advertising Agencies Paid Search Agency Class 78

Contently

MAY 2, 2016

Last month, the folks down the street at Framestore, a VR creative shop in Soho, let me stop by and geek out with all of their latest experiences. The biggest highlight was HTC Vive. Vive, which came out April 5, is the most expensive ($800) VR headset available on the market, battling the Oculus Rift and Samsung Gear for pole position. Right now, it has one big advantage: It lets you move around.

Brand Identity 68

Brand Identity Branding Best Practices Press 68

PureB2B

MAY 2, 2016

Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA - The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. Pure Incubation is among this year’s honorees, coming in at #29. The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

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Social Media

Contently

MAY 2, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. At times, people over the age of 50 are unfairly portrayed as inactive and indolent as they head toward retirement. But in reality, many of these Americans are taking advantage of their opportunity to travel the world, taking the kind of vacations some only dream about.

Advertising Agencies 61

Advertising Agencies Work Management Media Marketing Management 61

PureB2B

MAY 2, 2016

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns.

Effectiveness 54

Effectiveness Urgency Marketing Tips Ad Building 54

Funnelholic

MAY 2, 2016

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. And in today’s competitive marketplace, having strong partners is key to winning… if not survival.

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

PureB2B

MAY 2, 2016

Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA – The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. Pure Incubation is among this year’s honorees, coming in at #29. The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015.

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Companies 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

SnapApp

MAY 2, 2016

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

PureB2B

MAY 2, 2016

Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA – The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. Pure Incubation is among this year’s honorees, coming in at #29. The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

SnapApp

MAY 2, 2016

Exciting news! On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! The Most Interesting Project Bracket Challenge is a key part of HCSS's I Build America campaign that highlights amazing construction projects all throughout America.

Features 48

Features Sales Cycle Stats Custom Publishing 48

PureB2B

MAY 2, 2016

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns.

Effectiveness 48

Effectiveness Urgency Marketing Tips Ad Building 48

Speaker: Paul Slack, Vende Digital CEO

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Account Based Marketing

SnapApp

MAY 2, 2016

“ Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it.

Marketo 48

Marketo Communities CMO Opinions 48

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. And that sets off a small flurry of activity as the LeanData engine kicks into response mode. So, yes, Marketo is a fundamental part of our business process.

Account Based Marketing 45

Account Based Marketing Work Management Marketo Marketing Management 45

Hubspot

MAY 2, 2016

Motivated employees aren't just a joy to be around at work. They also perform better, are more productive, and contribute to higher morale. Disengaged employees, on the other hand, are costly -- both in terms of pay and team morale. But every leader knows that motivating their team is hard. In fact, 30% of executives say that motivating their employees is actually their toughest job.

Cost 42

Cost Tips Effectiveness Product 42

LeanData

MAY 2, 2016

As content marketing became all the rage, Nick B havsar sometimes would joke that he was a little confused about all the buzz. Back in the day, didn’t content marketing just used to be known as. writing? Today, he’s feeling something similar about Account-Based Marketing. New phrase, old concept. Nick Bhavsar. “I think what most people dance around is that it’s really just a fancy way of saying enterprise marketing and sales,” said Bhavsar, the director of demand generation at Spiceworks.

Account Based Marketing 45

Account Based Marketing ABM Enterprise Management Top of Funnel 45

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Hubspot

MAY 2, 2016

Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right videos to be used at the right time to reach the right audience.

Buyer's Journey 39

Buyer's Journey Video Marketing Advertising Mediums Trust Marketing 39

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. And that sets off a small flurry of activity as the LeanData engine kicks into response mode. So, yes, Marketo is a fundamental part of our business process.

Account Based Marketing 40

Account Based Marketing Work Management Marketo Marketing Management 40

The Freeman Company

MAY 2, 2016

Insights on event strategy, ROI, and Cisco’s collaborative culture

B to B 40

B to B ROI 40