Mon.Jan 11, 2021

Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. A catastrophic COVID-19 pandemic that continues to increase in scope. The hope of the vaccines tempered as the rollout encounters delays.

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not.


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Is Your Website Making Your Prospects Hate You?


Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes.

Salestech is the new martech, and it’s supercharging both professions


Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

In 2020, most cybersecurity events shifted online. But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. At Marketing Envy, we don't discriminate.

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8 Remarketing Techniques to Bring Back Lost Leads


Lost leads are frustrating because you’re often left without answers. Was your product not the right fit? Did they choose a competitor? Did you say something off-putting? In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends.

How To Pinpoint B2B Customer Pain Points


It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution.

How to Create a Modal Popup Form With Gravity Forms


Do you want to add a modal popup form to your WordPress site easily? Modal popups are the best solution if you want visitors to engage with the popup before getting back to their original browser.

How To Pinpoint B2B Customer Pain Points


It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

High Growth 2021 Study Shows How Some Firms Are Thriving in Uncertainty

Hinge Marketing

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary.

What Facebook and Salesforce’s recent acquisitions mean for email


Before we closed the door on 2020, a couple of last-minute changes swooped in to shake up the marketing world. You know, along with the other big changes that already made waves in the past year. First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date.

Why email is critical for closing the personalization gap with ‘MADtech’


30-second summary: Consumers expect a personalized online experience from every brand. Marketers are struggling to deliver this precise personalization at scale.

SmartTake: What’s New with HubSpot Reporting and Dashboards

SmartBug Media

There’s no denying that to be successful at inbound marketing, you need good, clean data and reporting. As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing


Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception.

Cloud Digital Asset Management (DAM): What It Is & 13 Key Benefits


## Considering an investment in __cloud-based DAM__ software? Here’s what you need to know. A decade ago, the notion of “the cloud” was a trendy new topic of conversation.

Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy

Search Engine Journal

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal.

How to Create a Targeted B2B Customer Profile


The email inboxes of B2B executives are already filled with so much marketing clutter. Decision makers are often only interested in sellers that know exactly who they are and what they want.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Throw a Successful (Virtual) Sales Kickoff


With limitations on travel and events, sales kickoffs (SKOs) are going virtual this year. That’s tough at a time when a morale boost is greatly needed. Especially when sales teams used to rely on the energy and celebration from in-person SKOs to build momentum for the year ahead.

Conference activity down 57% in early 2021 compared to one year earlier


Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic.

20 Best Lead Generation Tools You Need to Try Out in 2021


20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? Well, you’re not alone. According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month.

My New Year’s Challenge for Brand Leaders: Return to Your Why

Content Standard

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. 2020 was … hard. But in some ways, we got to see the best of what brand marketing can do when it: puts customers first.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How tracking social media shares can strengthen your campaigns

Sprout Social

Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data.

Sales Automation: A guide to growing pipeline without being a spambot

Lake One

When it comes to automation tools, marketing automation often gets all the glory. But a growing category of tools, sales automation, is picking up steam as remote and digital sales strategies become more mainstream. Truth be told, marketing and sales automation working together is a one-two punch.

Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]


Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What is the Customer Lifecycle (and Why Every Sales Rep Should Care)?

Success Story | Oil & Energy Company


Many of the Oil & Energy businesses that we work with don’t just want one-off, short-term relationships with their clients, they want to build repeat business. The post Success Story | Oil & Energy Company appeared first on MarketJoy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.