Trade Press Services

MAY 5, 2025

White papers arent dead. Theyre evolving. According to International Data Corporation (IDC) , While its true that attention spans are shorter and content formats have diversified, the white paper still holds a significant place in B2B marketing. This is because the information in white papers cant be easily accessed in a search engine search, making it an invaluable resource for informed decision-making in the intricate landscape of B2B transactions.

Paper 64

Paper Top of Funnel B2B Marketing Paid Search Agency 64

Salesforce Marketing Cloud

MAY 5, 2025

With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Ideal Customer Profiles Marketing Budget Allocation 96

Martech

MAY 5, 2025

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Ad Agencies Planning 102

ATAK Interactive

MAY 5, 2025

Companies using both HubSpot and Salesforce often settle for basic field mapping that leaves critical gaps in their revenue operations. This approach creates disconnected data, broken workflows, and frustrated teamsultimately costing you time, accuracy, and revenue opportunities. At ATAK Interactive, we build sophisticated integrations that transform how your platforms work together.

Hubspot 78

Hubspot Marketing & Strategy Interactive Marketing Cost 78

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Hinge Marketing

MAY 5, 2025

The 2025 High Growth Study, Government Contracting Edition has arrived, and today we are excited to share a few important findings with you. We launched this annual study of professional services a decade ago, though its roots go back to 2008, when we began researching high-growth firms , publishing our findings and writing books on the habits of the best performing firms and the people who buy their services.

Studies 71

Studies Advertising Agencies Sample Television marketing 71

ATAK Interactive

MAY 5, 2025

When your HubSpot and Salesforce integration isn't playing nice, it's more than a technical headacheit's a revenue blocker. Mismatched data between these platforms creates a ripple effect: sales teams don't trust marketing leads, reporting becomes questionable, and your RevOps foundation starts to crack. We've seen it hundreds of times. A company invests in both powerful platforms but struggles when they need to speak the same language.

Hubspot 78

Hubspot Practices Best Practices Trust Marketing 78

Salesforce Marketing Cloud

MAY 5, 2025

Todays commerce professionals are navigating a rapidly evolving landscapetasked with driving growth, delivering seamless customer experiences, managing omni-channel operations, and maximizing marketing ROI. Thats why its essential to continuously sharpen your skills, learn from a community of innovators, and develop a future-ready strategy. As we enter the fourth decade of modern commerce, one thing is clear: the future is agentic.

Merchandising 69

Merchandising Work Management Network Marketing Marketing Management 69

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Advertising Agencies 52

Advertising Agencies Demand Generation Ideal Customer Profiles Advertisements 52

Orange Owl Blog

MAY 5, 2025

Unicorn Chronicles Upstox Success Story: 5 Essential Lessons for Every Entrepreneur Vivek Goel May 5, 2025 Share : Table of Contents Introduction In Indias rapidly evolving financial landscape, Upstox has emerged as a leading discount brokerage platform, democratizing access to capital markets. Co-founded in 2009 by Ravi Kumar , Shrini Viswanath , and Kavitha Subramanian , Upstox has broken the barriers of high brokerage fees and technical complexity, empowering millions of Indians to invest in

Paid Search Agency 52

Paid Search Agency Barriers Lead Ranking Digital Marketing Funnels 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Single Grain

MAY 5, 2025

The boardroom goes silent as the presentation concludes. What captivated this room of seasoned marketing executives wasn’t cutting-edge AI or the latest digital innovation it was the resurrection of design elements from decades ago. Retro design isn’t just having a moment; it’s driving measurable results across industries, with brands reporting engagement increases when nostalgic elements are thoughtfully integrated into modern campaigns.

Design 52

Design Click Rate Demographics Paid Search Agency 52

Stevens & Tate

MAY 5, 2025

In 2025, as marketing automation trends reshape the industry, businesses are turning to HubSpot AI marketing features to stay ahead. As AI-powered personalization, predictive marketing strategies, and seamless CRM integration redefine the digital landscape, marketers must adapt to stay competitive. This article dives into the latest advancements of HubSpot Marketing Automationfrom AI-driven personalization to predictive analyticsand how they align with the evolving demands of a data-first world.

Marketing Automation Services 52

Marketing Automation Services Hubspot Marketing Automation Automation 52

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts. How do you maintain the personalization that makes ABM effective while expanding your reach to dozens, hundreds, or even thousands of accounts?

Advertising Agencies 52

Advertising Agencies Allocation Advertisements Advertising 52

Content Science Review

MAY 5, 2025

Promising developments and startling problems in the fight against AI-driven misinformation. See the biggest changes in this roundup.

Research 52

Research Effectiveness 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Single Grain

MAY 5, 2025

The most memorable brands share a hidden common denominatorthoughtful application of geometric design principles. Shapes convey certain emotions, whichdevelop a brand’s unique identity. Nike’s swoosh, Apple’s clean interfaces, and Google’s material design communicate a powerful message without saying a word. For marketing professionals, understanding geometric design principles isn’t just about aestheticsit’s about creating visual systems that drive measurable

Design 52

Design Brand Identity Branding Guidelines 52

Modern B2B

MAY 5, 2025

When your organization offers multiple solutions, pinpointing exactly what captures your prospect’s attention beneath initial engagement signals can feel like finding a needle in a haystack. That’s where Custom Engagement Minute Counts come ina game-changing approach that has transformed how our account-based GTM programs identify and act on product interest.

DemandBase 52

DemandBase Marketing Analytics Tools Intent Signal Classified Ads 52

Single Grain

MAY 5, 2025

The vibrant swirls of color that once defined 1960s concert posters have evolved into sophisticated marketing tools backed by neuroscience. Psychedelic design elementsthose visually striking patterns, color combinations, and spatial arrangements that seem to pulse with energyaren’t just artistic choices. They’re strategic engagement drivers with measurable impact on how users interact with digital experiences.

Design 52

Design Ethics Ad Frequency Digital Marketing Funnels 52

Valasys

MAY 5, 2025

The last place you want to be when you are sick is in a packed waiting room, and that’s where telehealth comes in. It is the bridge between technology and healthcare, allowing patients to access real doctors without ever leaving home. It’s a place for modern issues to find modern solutions, especially for people trying to balance a busy schedule or who have mobility or transportation problems.

Work Management 40

Work Management Opt-out Opt-in High Quality Lead 40

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

MAY 5, 2025

Customers expect continuityyour contact center should too. Here's what makes omnichannel essential for modern customer experience. Continue reading.

Contacts 67

Contacts Advertising Channels Analytics 67

Convert

MAY 5, 2025

Most people think of generative AI as a writing assistant for creating blog posts, ad copy, or brainstorming ideas. And while its helpful there, thats not where its most powerful. The real magic shows up in analytics implementation. When setting up analytics (aka setting up tagging for a site), youre working with logic, structure, and testable outcomes.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Process Allocation 52

CMSWire

MAY 5, 2025

Empowering every team memberfrom frontline staff to partnersto think, act and connect with purpose is the foundation of truly memorable customer experiences. Continue reading.

Customer Satisfaction 67

Customer Satisfaction Contacts Promotion 67

Orange Owl Blog

MAY 5, 2025

Unicorn Chronicles Moneyview Success Story: 5 Growth Lessons Every Entrepreneur Should Learn Vivek Goel May 6, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of Indian fintech, Moneyview has emerged as a trailblazer in digital lending. Founded in 2014 by Puneet Agarwal and Sanjay Aggarwal , the company began as a personal finance management app.

Lead Ranking 52

Lead Ranking Lead Scoring Burn Rate Work Management 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Weekly Account-Based Marketing and Sales Insights

MAY 5, 2025

Weekly ABM/ABX Insights - AI in ABM Readiness?

Account Based Marketing 52

Account Based Marketing ABM 52

Outgrow

MAY 5, 2025

Polls and Surveys: Boost Engagement With 7 Real Examples That Work Want to skyrocket your engagement rates? You need to start leveraging polls for engagement and surveys for marketers. They’re not just feedback toolsthey’re engagement goldmines that can transform how your audience interacts with your brand. In this guide, you’ll discover how to create polls that people want to answer, see real examples that drove massive results, and learn how to turn those insights into busine

Customer Surveys 52

Customer Surveys Outgrow Examples Opinions 52

seo.co

MAY 5, 2025

If you launched your law firm website in hopes of generating new clients, but its not showing up in Google, youre not alone. Search engine optimization (SEO) for law firms is brutally competitive, and it takes a lot of hard work to get seen. SEO is complex, and certain mistakes can keep your site from ranking. In a market where leads click the first results they see, SEO (search engine optimization) is life or death for your law firm’s business.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? In times of economic uncertainty, tariffs and political turmoil, consumers often become more cautious about their spending.

Planning 115

Planning Paid Search Agency Loyalty Marketing & Strategy 115

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Hubspot

MAY 5, 2025

Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. Ive been there watching a prospects energy fade as I talked too much, only to receive a polite well think about it before they disappeared forever. The truth? Most sales professionals unknowingly sabotage these calls and make predictable mistakes that kill rapport and crush their chances before the deal even begins.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Marketing Proposals 74

Martech

MAY 5, 2025

Companies that find a way to use AI to improve both the customer experience and operational efficiency will hold a serious competitive advantage over the next decade. But too many are getting the balance wrong and paying the price in customer loyalty. When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list.

Marketing AI 106

Marketing AI Paid Search Agency Service Lead Ranking 106

Hubspot

MAY 5, 2025

Most people are unaware that theyre doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me. Until I launched into the world of business reporting, I never considered the underpinnings of a company offering the service or goods I wanted. Back then, I was looking for a good price and a good value and sometimes, perhaps shamelessly, for bragging rights about my latest purchase.

Enterprise Management 36

Enterprise Management Companies Business Tips 36