Fri.May 19, 2017

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Weekend Reading: “Future Marketing” by Jon Wuebben

Marketing Insider Group

For the 123rd episode of The Marketing Book Podcast, I interviewed Jon Wuebben, author of Future Marketing: Winning in the Prosumer Age. Wuebben argues there has never been a better time to be a marketer. But like everything else, marketing will change dramatically in the coming years. The next fifteen years will unleash unprecedented improvements […].

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20 Sales and Marketing Alignment Statistics

Zoominfo

Sales and marketing alignment should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source

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Transitioning Your E-Commerce Marketing To Including A Physical Store

Marketing Insider Group

The world of brick and mortar retail stores is not dead. In fact, having a physical location comes with a lot of perks that e-commerce sites simply cannot compete with. So, as many sites grow in popularity, it becomes financially tempting for companies to open up a physical store to sell their products to a […]. The post Transitioning Your E-Commerce Marketing To Including A Physical Store appeared first on Marketing Insider Group.

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5 Predictions From The World’s Most Intense Marketing Conference

Contently

Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Get Started With Quora Ads

Adobe Experience Cloud Blog

How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created. Quora allows users to ask anything and get amazing, crowd-sourced answers from the people who understand the issue and want to help. As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform.

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The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The Mx Group

CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. The awards program, promoted in partnership with The Daily Herald Business Ledger, identifies, recognizes and honors the best places of employment in Illinois. Qualification for this prestigious list is heavily based on employee feedback.

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600+ marketers report on the blend of art and science in marketing

chiefmartech

At the MarTech conference last week, Mayur Gupta , global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the largest groups surveyed on this topic in recent history — the vast majority of whom identified as marketers and marketing technologists: Looking at the distribution of participants, it was quite he

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The #1 Sales Tool I Wish I Had

Vidyard

Back in my day, we didn’t have tools like this. Never mind that “back in my day” was only two years ago—technological innovation moves like lightning. Back then, as an account executive at a major marketing software company, I was limited to a well-defined set of tools: email, phone, social media, video conferencing, text, and in the event of an end-of-quarter emergency, fresh-baked cookies.

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Why Likes Don’t Matter for Engagement Metrics

Content Standard

Whether you’re a regular social media user or a marketing manager, you know the situation all too well: You post a great pic, a witty joke, or a wonderfully written comment. And then you wait, hoping your content will generate a wave of likes and impressions. Among engagement metrics, likes are an easy metric to track. Brands launch campaigns to increase their number of page likes, then track those likes over time as a measure of their success.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Do Design and Business Have Anything in Common?

Aberdeen

When you get in a room full of design professionals, you will often here them talk about “business people.” Traditionally, the conversation centers around the way that business people fail to understand either the value of design or the inherent principles of the practice. I was in a room full of design professionals this morning for a breakfast hosted by the folks at Continuum and featuring Jessica Helfand.

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Uncovering the Soul of Your Brand: Positioning Worksheet [Download]

Golden Spiral

Tech company leadership is typically a sprint. Quickly evolving market demands, fast product development cycles, and growth management all contribute to a frenetic pace that can make it hard to maintain an objective eye on how you relate to the market.

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3 Ways Publishers can Monetize Micro-Moments

33Across

Gone are the days of aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time. The post 3 Ways Publishers can Monetize Micro-Moments appeared first on 33Across.

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Clean Customer Data: Getting Your Sales and Marketing in Sync

Sharpspring

You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things over. You just need to make sure the system you’re working with is efficient.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Email Optimization Best Practices

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end. Email Optimization Best Practices. Indian Team.

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How Events Are Now Data-Driven

The Freeman Company

FreemanXP on how ROI is an important part of the event formula

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Email Optimization Best Practices

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end. Email Optimization Best Practices. Indian Team.

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Why Brand Experience Is the Future of Marketing — Part One

The Freeman Company

Brand experiences don’t just communicate — they connect.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Email Optimization Best Practices

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end. Email Optimization Best Practices. Indian Team.

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Persona Development for Professional Services Marketers

Hinge Marketing

In an ideal world, your marketing would deliver exactly the right message to the right person at the right time. And while there are a whole host of challenges that come with this scenario, modern marketing is taking us closer to this ideal than ever before. One tool professional services marketers are using to create these more resonant messages to their audiences is called a “marketing persona.

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7 Design Podcasts That'll Get the Creative Juices Flowing

Hubspot

If you've worked among designers, or are one yourself, there's something that's quickly observed: Designers, it seems, are often working with their headphones on. Much of the time, that's the result of creative work presenting an opportunity to plug in, and tune out distractions. Whether it helps you focus, or you're signaling to colleagues that you don't want to be bothered, or you just think headphones look cool, many creative professionals appreciate a little welcomed background noise.

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Best Practices in B2B Account Based Marketing

KEO Marketing

Account based marketing is growing at a fast pace with companies in the business-to-business space. That is because ABM enables companies to target specific companies and buyers, and has a proven return on investment. According to one ITSMA survey, account based marketing provides the highest ROI of any B2B marketing strategy. When done correctly, B2B account based marketing can result in more high-quality prospects, more closed leads and higher revenues for companies of any size.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Different Stages of the B2B Sales Cycle

Directive Agency

B2B marketing timelines and sales cycles can be confusing. As opposed to classic B2C and eCommerce campaigns, individualizing your brand in the B2B space takes patience. The B2B buyer’s journey is a long and winding road. You need to know where to optimally place your brand in order to educate, nurture, and convert your different level leads.

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An Actionable Guide to Visual Storytelling

SnapApp

15 Tools, Techniques and Examples to Help Cut Through the Noise. The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . And in the modern world, stories are an ubiquitous marketing tool as well. .

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9 of the Biggest Google I/O Keynote Announcements

Hubspot

Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.”. But it’s the annual opening keynote that really has everyone paying the most attention.

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How Data Proliferation Evolves Sales and Marketing

DiscoverOrg

Everyone collects data these days. This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing. The availability of account, contact, and buyer intelligence information, such as phone numbers for C-suite execs, funding event details, and personnel insights such as departures, hires, and promotions, has enabled forward-thinking companies to disrupt traditional markets like never before.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.