Marketing Insider Group

DECEMBER 23, 2016

A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. A website can make you or break you, so why wouldn’t you want it to be awesome? When someone […]. The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group.

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Examples Touchpoints Content Interactive Marketing 181

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three professionals who didn’t update their profiles.

Ideal Customer Profiles 152

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 152

Marketing Insider Group

DECEMBER 23, 2016

For the 102nd episode of The Marketing Book Podcast, I interviewed Jason Burby, co-author of “Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing.” Jason Burby is the President of the Americas Region for the digital agency POSSIBLE, part of the holding company WPP. His co-author, Shane Atchison, is the CEO of […].

Paid Search Agency 127

Paid Search Agency Advertising Agencies Ad Agencies Companies 127

Webbiquity

DECEMBER 23, 2016

Best wishes to all for a joyous holiday season! May you be surrounded by and celebrate with those you hold most dear. Peace.

Best Practices 138

Best Practices 138

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Marketing Insider Group

DECEMBER 23, 2016

The holiday season is here. Your gifts may be picked out and ready to go, but what about something for your CSR colleagues? And what about your own wish list? The holiday break is a great time to catch up on your reading. We asked some leading CSR experts what books they have recently read […]. The post The 10 Best CSR Books to Give as Gifts or Read Over the Holidays appeared first on Marketing Insider Group.

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Best Practices Leads Lead Marketing Qualified Leads 117

Adobe Experience Cloud Blog

DECEMBER 23, 2016

Author: Rory Van Nest It’s the end of the year and giving is at an all-time high. With the holidays bringing together our friends and family, we’re often reminded of those less fortunate and giving back to the community by donating or volunteering can help us feel more connected with one another. While this makes the end of the year one of my favorite times, I’m also inspired and challenged to continue giving throughout the year.

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Marketo Thought Leadership Budget Programs Paid Search Agency 76

Hubspot

DECEMBER 23, 2016

With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost? While a simple search for “ personal assistant apps ” seems to yield countless results, shifting through them can be a task. Today, consider us your digital personal assistant.

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Personalization Tools Amazon Work Management 60

LEADership

DECEMBER 23, 2016

Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way that our brains react to content. After all, content marketing is all about grabbing audience attention – but the type of content you should create depends on the type of response you want from them once you have it!

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Process Content Case Study Case Studies 46

Lead Liaison

DECEMBER 23, 2016

ALLEN, TX – In the spirit of the season, Lead Liaison has gifted its clients with added solutions and updates that help salespeople and marketers finish the year with a bang. Sr. Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? We’ve spent a lot of time building out some of the market’s most valuable tools, and now our mission is to make those tools even easier to use.”.

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Lead Liaison Marketing Automation Services Marketing Automation Automation 48

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