Only B2B
MARCH 26, 2025
Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. This is the strike while the iron is hot moment. Its the best time to use your sales intelligence to turn a hot lead into a sale. In this blog, we will explore third-party intent data comprehensively.
Zoominfo
MARCH 26, 2025
Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. But moving from inspiration to action is easier said than done. One major roadblock? Incomplete, inaccurate data that isnt built to capture the constantly evolving needs of your customers. Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-Market Intelligence , w
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Martech
MARCH 26, 2025
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
Zoominfo
MARCH 26, 2025
Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. What shouldve been a smooth upsell turned into wasted effort time you could have spent on an expansion play that was actually effective. Its hard to stomach, but scenarios like this play out every single day.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
MARCH 26, 2025
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
MARCH 26, 2025
Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We have the answer. Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Whether you’re aiming to boost engagement, drive conversions or grow your following, using the right posting times can significantly improve your social media performance.
Marketri
MARCH 26, 2025
As you read this blog, countless professional services businesses are experiencing a steady flow of revenue leaks that they never realized. And their brand is to blame. Most leaders of professional services firms dont wake up thinking about their brand. But they NEED TObecause in this sector, your brand can mean the difference between standing out from competitors and growing your company vs struggling to attract profitable business.
Modern B2B
MARCH 26, 2025
The hidden cost of skipping assessment When CMOs jump straight into optimisation without establishing a clear baseline, they risk building on unstable foundations. Without an accurate picture of your current marketing performance, tech stack capabilities, and alignment with business objectives, decisions become based on assumptions rather than data often leading to inefficient resource allocation and missed opportunities.
Salesforce Marketing Cloud
MARCH 26, 2025
AI is rapidly transforming industries, empowering businesses to enhance customer experiences, improve efficiency, and make smarter decisions. But an essential question arises: How can we ensure that AI is creating accurate and grounded answers? Recently, automatic methods for evaluating model responses, like using Large Language Models (LLMs) as judge models have been deployed to assess and critique model responses on-demand.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Oktopost
MARCH 26, 2025
Every successful B2B organic social media strategy is built on two core pillars: Corporate social media The companys official voice, delivering brand messages, industry insights, and thought leadership. Employee advocacy The amplification powerhouse, where engaged employees are authentic brand ambassadors, and their posts humanize the brand. While these two strategies are often discussed separately, they must work together.
Directive Agency
MARCH 26, 2025
By now, you probably know that in the advertising space, video content reigns supreme. Mega companies like Amazon have even reported that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%. Since we understand the importance of video content, how do we ensure that each video project is a success from idea to execution?
Sprout Social
MARCH 26, 2025
Are you struggling to make an impact with your Australian social media strategy and wondering when the best time to post is? We have the answers you need. For the first time, Sprout has analysed 50 million engagements from 17,000 Australian profiles to identify the best times to post by network. These localised insights matter for Australian businesses, because the majority of similar data is from the US and Europe.
ClickDimensions
MARCH 26, 2025
Non-Human Interactions (NHI) refer to automated email opens and link clicks triggered by security systems rather than actual recipients. Many email security tools (such as spam filters and cybersecurity software) scan incoming emails for threats by automatically clicking on links and opening emails to check for malicious content. Why Do NHIs Matter?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Modern B2B
MARCH 26, 2025
Adjusting to data privacy shifts The digital advertising realm, shaped by current digital marketing trends, is evolving, propelled by stricter privacy rules and the planned phase-out of third-party cookies. Businesses are discovering that utilising first-party data can yield enhanced engagement and diminished advertising expenses. Whilst dependence on third-party data is becoming more costly, with paid ad outlays increasing due to amplified restrictions.
Stevens & Tate
MARCH 26, 2025
In the competitive world of real estate, standing out from the crowd is essential. While traditional marketing tactics like listing photos and open houses are still important, real estate lead generation is increasingly driven by the power of storytelling. By crafting compelling narratives around your listings, testimonials, and brand, you can engage potential clients on a deeper emotional level, build trust, and ultimately drive more conversions.
Salesforce Marketing Cloud
MARCH 26, 2025
When you’re running an ecommerce store, the chances are that you keep track of thousands of moving pieces every single day. You have to maintain inventory, help customers, and stay on top of trends all at once. Luckily, with artificial intelligence (AI) , you got this. AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources.
Hubspot
MARCH 26, 2025
I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. Thats where sales enablement platforms help. Ive worked with businesses that spend thousands on software that sales teams end up barely using.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Directive Agency
MARCH 26, 2025
Due to the nature of Facebooks engaging and fast-paced interface, B2C companies are given the upper hand when it comes to persuading consumers to partake in the buyers journey. B2C companies can easily identify their targets and quickly influence individuals to make a purchase, without too much thought. Being that the B2B sales cycle is much longer than B2C, many B2B marketers have written off Facebook as a practical source for generating leads.
Martech
MARCH 26, 2025
Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Research by SAP Emarsys and Deloitte found email was the preferred channel for consumers to interact with brands (chosen by 40% of respondents), well ahead of brand websites (28%), mobile apps (24%) and SMS (21%).
Televerde
MARCH 26, 2025
Previously published in MarketingProfs Digital transformation is likely a term you’ve heard in recent years. Though it’s easy to write off as just another buzzword, the reality is that it’s how businesses, including their marketing departments, are evolving to stay competitive and relevant. However, digital transformation is more than adopting the latest tools or upgrading systems.
SocialPilot
MARCH 26, 2025
Every minute, billions of conversations occur online globally , and your brand has a choice. You can choose to lead the conversation narratives or be swallowed by the fierce competition from competing brands. Brands that dominate the share of voice in their market don’t just steer conversations. They dominate the industry. Most strikingly, those with at least 10% extra share of voice grow rapidly compared to their counterparts.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Content Marketing Institute
MARCH 26, 2025
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books all written by women will inspire, help, and grow your content and marketing skills. Its a great way to celebrate Womens History Month.
Valasys
MARCH 26, 2025
The digital landscape is constantly evolving, and influencers are continually on the lookout for platforms that can boost their reach, strengthen their engagement and deepen their connection with their audiences. Enter RedNotethe new kid on the social media block making some serious waves. The buzz around RedNote isn’t just hype; influencers are flocking to RedNote because of a genuine, growing need for a social media platform that promises more creative freedom and enhanced monetisation o
CMSWire
MARCH 26, 2025
An exclusive interview with Pfizers Wayne Simmons on reshaping customer experience by listening to those interacting with healthcare professionals. Continue reading.
Valasys
MARCH 26, 2025
Success in e-commerce demands constant adaptation and innovation; you must stay ahead of the competition. As an online entrepreneur, you need to identify hot products that will fly off your virtual shelves. Mastering Shopify product research? Use Google Trends and Shopify’s built-in resources this guide will walk you through it step-by-step. By the end, you’ll have the knowledge to spot winning items and boost your online store’s performance.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Ahrefs
MARCH 26, 2025
As it stands AI traffic isnt making much of a dent, so is it worth pursuing? Heres what we know so far We studied the traffic makeup of ~35K websites, and found that AI sends just 0.
The Freeman Company
MARCH 26, 2025
Home Best Practices From Expo to Experience Boosting in-person event engagement for multi-gen audiences Todays attendees have higher expectations for the in-person experience. That means planners need to pull out all the stops to engage everyone attending. The key? Designing tailored experiences based on specific needs and wants. Our new guide shows you how.
Valasys
MARCH 26, 2025
The tech industry changes with lightning speed and keeping up with the trends isimportant for career growth. In 2025, some technical skills willbe highly sought after, not only resulting in jobs but well-paid jobs. The right technical coursescan help you earn well and pursue a fulfilling career. In this guide, we discuss and look at the 10 most in-demand technicalcourses you can take to ensure you are prepared for the job market of 2025.
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