Thu.Mar 12, 2020

AI in Content Marketing: Probing a Little Deeper


By David Gutierrez. At first glance, it may seem premature to talk about the role of artificial intelligence (AI) in content marketing. After all, we still have a long way to go before computer-generated content is comparable to what a human can create. Image credit: Hitesh Choudhary on Unsplash. Neural networks have tried their digital hands at poetry, cooking, art, and even movie scriptwriting , but the results, albeit entertaining and weird, are still nonsensical.

Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience. Pull-based content marketing is a shotgun approach.

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5 B2B Marketing Trends in 2020

ATAK Interactive

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content. While everyone wants to reach the final.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Marketers Should Measure Digital Engagement


By Joshua Smith, CTO & Co-Founder, Kaon Interactive. Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?”, etc.).

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B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs


In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors. In part 2 , we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them. So you may be asking: What’s next?

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Supporting Creators in Need with The Creator Fund


Today we’re launching a $50,000 fund called The Creator Fund to support creators in need during the COVID-19 pandemic. COVID-19 has already had a wide impact beyond those directly impacted by illness. As the secondary consequences affect the economy for creators and small businesses, there isn't a safety net for creators with nowhere else to turn when their business revenue is slowed or eliminated. As a mission-driven company made up of creators ourselves, our heart is with the creator community.

B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery.

Webinar: The Value of Employee Communications During the COVID-19 Crisis


This webinar, featuring by our Senior consultants Mark Dollins and Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Still Manually Posting to Social? How to Automate Your Social Media Posting


How can you be more efficient with social posting? Well for one, staying off the social networks completely eliminates your urge to watch cute cat videos. Secondly, you can use the variety of tools available that facilitate automated social media posting.

4 Ways Startups Can Use Search Intent to Improve their SEO Game


Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve. In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand.

Tips for Working Remotely From People Who Do it All the Time


Google. Microsoft. Facebook. Amazon. LinkedIn. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely.

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Fireproof Optimism


How muralist Eric Friedensohn owes his success to losing everything. Photography by Henry Thong. Eric doesn't usually create in the early morning; his best work typically happens at night. But on this particular morning, he got up earlier than usual to paint a sign for his friend’s tattoo shop. He opened all the windows of his second-floor apartment that day. He smelled something weird, but brushed it off. This was New York, after all. Things smelled weird sometimes.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

10 Clever Tips to Inspire Your Next Print Advertisement Campaign


In the digital age, when new promotional channels and formats surface more often than ever before, it’s easy to forget about the power of print advertising. And we shouldn’t really. Here’s why. On one hand, print is one of the primary mediums that have stood the test of time. Almost as soon as Gutenberg invented […]. Advertising Design

How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak


Force-majeures are always mentioned in contracts and agreements. But how many businesses are really ready when force-majeures actually strike? Since February 2020, the outbreak of COVID-19 has been the reason for major concern for people worldwide. Having affected the countries that represent 40% of the global economy , it puts pressure on both Healthcare organizations and various business areas. How does it impact the world of B2B sales?

Successful Ghostwriting Demands Collaboration, Not Magic

Content Marketing Institute

Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading → The post Successful Ghostwriting Demands Collaboration, Not Magic appeared first on Content Marketing Institute. Company News

Give Good EX To Get Great CX

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Most conversations about customer experience involve consumer brands. Even when talking with B2B customer care professionals, examples of consumer customer experiences pervade.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Albacross now integrates with Hubspot CRM!


News just in. As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. The native integration replaces the need to integrate via a third party and will streamline the implementation process by eliminating additional steps and custom development issues. So, how does this integration benefit you? Automatically send warm leads to your Hubspot CRM.

Working Remotely: Virtual Employees Share Key Productivity Tips


Concerns and new policies surrounding the COVID-19 virus are driving countless teams into the world of working remotely, many for the first time. Transitioning from an office environment to working from home comes with a mixed bag of benefits and challenges, as our team understands well. Content4Demand is a virtual workplace, so we’ve had plenty of time to discover what helps and hinders our productivity in a home office.

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5 Marketing Attribution Tools that are Perfect for Small Businesses


Digital marketing can be a dizzying world sometimes. There’s a lot of tasks, services, and changes to keep up with. Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. When it’s all said and done, though, are your efforts actually working? Sometimes, even with the data presented from your advertising and marketing automation platforms, it’s a difficult question to answer.

Empathy Is Working Side by Side, Connected by the Common Thread that Binds Us Together – with Tiffany Da Silva


Being an empath in the business world can be challenging sometimes, but it also has its perks. Learning how to control and manage our emotions when dealing with clients or employees requires a deep understanding of why and where our feelings come from. Whether we tend to make rash decisions triggered by excitement or anger, […]. Podcast Season 2

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Bring Context to Your B2B Content Using Buyer Personas

Circle Studio

Effective B2B marketing requires an audience-centric approach from all angles. The better you understand your target audience, the more relevant and valuable your content and messaging will be. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood.

History of Marketo and Salesforce Lightning

SmartBug Media

If your organization uses Salesforce, chances are you’ve seen Salesforce Lightning. The sleek user interface debuted in 2016. Administrators had four years to adapt—and Salesforce had four years to add functionality—before Salesforce turned on Lightning for all customers in January 2020. In theory, Lightning is just a user interface redesign, albeit a feature-rich one. But changes under the hood meant plenty of work for administrators and partners like Marketo.

How SmileDirectClub Boosts Email Efficiency with Litmus


Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. She shared with us that “every minute counts” in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not.

What Is Great Content? The 6 Standards of Content Greatness via @ashleymadhatter

Search Engine Journal

Before you hit publish, give your content a thorough review to make sure it meets these standards of content greatness. The post What Is Great Content? The 6 Standards of Content Greatness via @ashleymadhatter appeared first on Search Engine Journal. Content Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.