Webbiquity

MARCH 12, 2020

By David Gutierrez. At first glance, it may seem premature to talk about the role of artificial intelligence (AI) in content marketing. After all, we still have a long way to go before computer-generated content is comparable to what a human can create. Image credit: Hitesh Choudhary on Unsplash. Neural networks have tried their digital hands at poetry, cooking, art, and even movie scriptwriting , but the results, albeit entertaining and weird, are still nonsensical.

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Content Marketing Content Search Engine Analysis 187

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience. Pull-based content marketing is a shotgun approach.

Blasts 100

Blasts Content Marketing Mail Cold Calling 100

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website.

Trends 75

Trends Trade Show Trade Buyer's Journey 75

Industrial Marketing Today

MARCH 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content. While everyone wants to reach the final.

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Industry Content Aging Organization 252

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Kaon

MARCH 12, 2020

By Joshua Smith, CTO & Co-Founder, Kaon Interactive. Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?”, etc.).

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Measurement Distribution Interactive Satisfaction 138

Oracle

MARCH 12, 2020

In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors. In part 2 , we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them. So you may be asking: What’s next?

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B2C Personalization Recency SMS 113

ConvertKit

MARCH 12, 2020

Today we’re launching a $50,000 fund called The Creator Fund to support creators in need during the COVID-19 pandemic. COVID-19 has already had a wide impact beyond those directly impacted by illness. As the secondary consequences affect the economy for creators and small businesses, there isn't a safety net for creators with nowhere else to turn when their business revenue is slowed or eliminated. As a mission-driven company made up of creators ourselves, our heart is with the creator community.

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Communities Landing Page Youtube Profiling 88

Hinge Marketing

MARCH 12, 2020

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery.

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Websites Service Design Trends 85

Biznology

MARCH 12, 2020

This webinar, featuring by our Senior consultants Mark Dollins and Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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Podcast Distribution Resources Best Practice 80

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

DivvyHQ

MARCH 12, 2020

How can you be more efficient with social posting? Well for one, staying off the social networks completely eliminates your urge to watch cute cat videos. Secondly, you can use the variety of tools available that facilitate automated social media posting.

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Social Media Automation Social Network Social 77

Biznology

MARCH 12, 2020

Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve. In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand.

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Startup Search Intent SERP 80

Vidyard

MARCH 12, 2020

Google. Microsoft. Facebook. Amazon. LinkedIn. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely.

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Work Video Spot Tips 109

ConvertKit

MARCH 12, 2020

How muralist Eric Friedensohn owes his success to losing everything. Photography by Henry Thong. Eric doesn't usually create in the early morning; his best work typically happens at night. But on this particular morning, he got up earlier than usual to paint a sign for his friend’s tattoo shop. He opened all the windows of his second-floor apartment that day. He smelled something weird, but brushed it off. This was New York, after all. Things smelled weird sometimes.

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Optimization Design Income Online 72

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Bannersnack

MARCH 12, 2020

In the digital age, when new promotional channels and formats surface more often than ever before, it’s easy to forget about the power of print advertising. And we shouldn’t really. Here’s why. On one hand, print is one of the primary mediums that have stood the test of time. Almost as soon as Gutenberg invented […]. Advertising Design

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Advertisement Advertising Medium Aging 71

Belkins

MARCH 12, 2020

Force-majeures are always mentioned in contracts and agreements. But how many businesses are really ready when force-majeures actually strike? Since February 2020, the outbreak of COVID-19 has been the reason for major concern for people worldwide. Having affected the countries that represent 40% of the global economy , it puts pressure on both Healthcare organizations and various business areas. How does it impact the world of B2B sales?

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Contingency Guidelines Skype Urgency 71

Content Marketing Institute

MARCH 12, 2020

Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading → The post Successful Ghostwriting Demands Collaboration, Not Magic appeared first on Content Marketing Institute. Company News

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Demand Content Marketing Content Marketing 67

Heinz Marketing

MARCH 12, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. Most conversations about customer experience involve consumer brands. Even when talking with B2B customer care professionals, examples of consumer customer experiences pervade.

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DemandBase Attitudes Environment Organization 64

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Albacross

MARCH 12, 2020

News just in. As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. The native integration replaces the need to integrate via a third party and will streamline the implementation process by eliminating additional steps and custom development issues. So, how does this integration benefit you? Automatically send warm leads to your Hubspot CRM.

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Hubspot CRM Outreach Intent 63

Content4Demand

MARCH 12, 2020

Concerns and new policies surrounding the COVID-19 virus are driving countless teams into the world of working remotely, many for the first time. Transitioning from an office environment to working from home comes with a mixed bag of benefits and challenges, as our team understands well. Content4Demand is a virtual workplace, so we’ve had plenty of time to discover what helps and hinders our productivity in a home office.

Work 63

Work Product Tips Environment 63

BenchmarkONE

MARCH 12, 2020

Digital marketing can be a dizzying world sometimes. There’s a lot of tasks, services, and changes to keep up with. Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. When it’s all said and done, though, are your efforts actually working? Sometimes, even with the data presented from your advertising and marketing automation platforms, it’s a difficult question to answer.

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Small Business Touchpoints Adwords Tools 62

Bannersnack

MARCH 12, 2020

Being an empath in the business world can be challenging sometimes, but it also has its perks. Learning how to control and manage our emotions when dealing with clients or employees requires a deep understanding of why and where our feelings come from. Whether we tend to make rash decisions triggered by excitement or anger, […]. Podcast Season 2

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Trigger Work Business Podcast 61

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Circle Studio

MARCH 12, 2020

Effective B2B marketing requires an audience-centric approach from all angles. The better you understand your target audience, the more relevant and valuable your content and messaging will be. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood.

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Buyer Personas Persona Trigger Buy 86

SmartBug Media

MARCH 12, 2020

If your organization uses Salesforce, chances are you’ve seen Salesforce Lightning. The sleek user interface debuted in 2016. Administrators had four years to adapt—and Salesforce had four years to add functionality—before Salesforce turned on Lightning for all customers in January 2020. In theory, Lightning is just a user interface redesign, albeit a feature-rich one. But changes under the hood meant plenty of work for administrators and partners like Marketo.

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Marketo URL Release Trade 59

Litmus

MARCH 12, 2020

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. She shared with us that “every minute counts” in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not.

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Efficiency Email Case Study Spam 58

Search Engine Journal

MARCH 12, 2020

Before you hit publish, give your content a thorough review to make sure it meets these standards of content greatness. The post What Is Great Content? The 6 Standards of Content Greatness via @ashleymadhatter appeared first on Search Engine Journal. Content Marketing

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Search Engine Review Publisher Search 79

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer