Tue.Jan 14, 2025

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7 proven strategies for effective B2B customer retention

Martech

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?

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How to Target the Right Audience on Social Media

Marketing Insider Group

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

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AI Will Replace Marketing Professionals! Or…Wait…Maybe Not

Webbiquity

Theres no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights. Image credit: Toa Heftiba on Unsplash Theres also no question that AI tools have advanced a lot in the past year. But a big question that is on the minds of marketing professionals, from B2B startups to consumer brands to agencies, is: what does the future hold for AI

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Professional Communities of Influence are a Winning B2B Growth Strategy

Vision Edge Marketing

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. For businesses looking to establish credibility, enter new markets , or build meaningful, long-term relationships with high-value accounts , gaining support from your peers and other trusted members in your networks can be a game-changing stra

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Stop defending your marketing budget — start proving its value

Martech

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

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Why full-funnel marketing is key to profitability

Martech

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? If it sounds too good to be true, it probably is. No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey.

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Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference

Ahrefs

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Heres everything we did to promote the conference.

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Google’s search market share falls below 90% for first time since 2015

Martech

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. The data. Heres a screenshot of the 2024 search market share, showing Google dipping below 90% to 89.34% in October; 89.99% in November; and 89.73% in December: And heres the last three-month stretch where Googles search market share was under 90%, in 2015: 89.62% in January; 89.47

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Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

Content Marketing Institute

By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking about the difference between Metas and Apples development approaches?

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Data, AI and advertising: 2025 predictions

Martech

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to prove ad effectiveness. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measur

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11 B2B marketing measurement statistics to consider

Sword and the Script | B2B

Surveys suggest marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run Measuring marketing isnt a difficult concept. There are three key areas to measure effort, engagement and results. Yet putting the concept into practice always seems to bring difficulty. Last week I wrote about a simple measurement framework to get started (listen to the audio version here Episode 61 ).

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Start 2025 strong with data-driven strategies for retail success by Edna Chavira

Martech

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy.

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UK's Google Search Investigation Could Reveal Google’s AI Secrets

CMSWire

Googles AI secrets under scrutiny: Will CMAs investigation give brands a peek into AI data shaping content discoverability? Continue reading.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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137 Power Words That Every Well-Paid Writer Knows

The Daily Egg

When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.

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MadTech: The Future of Customer Engagement?

CMSWire

MadTech combines marketing and advertising data to deliver personalized customer experiences, drive business growth and build stronger brand connections. Continue reading.

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Spilling the tea on Gen Z with Reece Callaway from HubSpot

Oktopost

In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When we see Gen Z on social, its often with a sense of casualness and informalityin a good way.

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What Makes NotebookLM Appealing for Marketers?

CMSWire

Is NotebookLM the AI-powered notebook that marketers have been waiting for? Discover its features and decide for yourself. Continue reading.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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High Growth Study 2025: Insights into Today’s Best-Performing Firms

Hinge Marketing

Were excited to announce the release of Hinges 2025 High Growth Studythe 10th edition of this landmark publication. We began researching High Growth firms way back in 2008, and in 2016 we published our first study in this series. A lot has changed in a decade! Most of that change was driven by the maturation of digital tools and techniques that gave firms unprecedented access to new markets and an extraordinary ability to measure marketing performance.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Have you ever wondered what sets top sales performers apart from the rest? I know I have maybe too much. Anyway, I used to think that thing was a well-curated mix of charm, confidence, and a little luck. But after doing some further research, I discovered theres much more to the story than I thought. What I found most surprising is how simple yet effective their methods are no magic tricks, just intentional actions that make a big impact.

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How Sustainability Plays a Role in the Future of Building Materials

Navigate the Channel

Sustainable building practices have gained significant momentum in recent years as we all grow increasingly aware of the environmental and economic challenges posed by conventional construction methods and the production and use of some building materials. The built environment has a substantial impact on human lives, accounting for a significant portion of global energy consumption and greenhouse gas emissions.

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Why Is a Marketing Strategy for Manufacturers Critical? Your Questions Answered

Industrial Marketing Today

A well-defined marketing strategy for manufacturers is critical to achieving success in todays globally competitive industrial markets. By understanding buyer needs and crafting targeted campaigns, manufacturers can effectively differentiate themselves, build trust, and drive sustainable growth through quality content and thoughtful messaging. Lets dive in.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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13 HubSpot updates from December to kickstart your 2025

Martech

Its always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity.

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3 Ways Agentic Healthcare is Transforming the Patient Experience

Salesforce Marketing Cloud

The healthcare industry is at a critical turning point. Todays patients expect more than clinical expertise they demand seamless, personalized, and empathetic care at every step of their healthcare journey. Agentic healthcare empowers providers to meet these evolving expectations by integrating tools like Agentforce with human expertise to deliver truly personalized and patient-centered care.

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How to be Customer Obsessive? Learn about them

Business Brainz

to truly excel in todays competitive landscape, customer experience must be at the core of every targeted marketing initiative. The foundation of this approach lies in understanding your customers deeplybeyond superficial data points. Building a structured mechanism to learn about your customers’ key challenges, pain points, and strategic priorities is the first step toward developing a customer-obsessed culture.

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Poll Results: The Top Challenge B2B Marketers Will Face In 2025

B2B Marketing Exchange

At the end of last year, we ran a social poll asking you, our B2B marketing community, to weigh in on the most pressing challenges for 2025. Your responses highlighted the priorities and hurdles shaping our industry. Heres a breakdown of the top four challenges, as ranked by you: Embracing AI for Modern Marketing AI is at the forefront of transforming marketing, offering potential for efficiency, personalization, and deeper insights.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Unpacking the ROI of AI

CMSWire

Artificial intelligence (AI) has rapidly transformed businesses across every industry, doing everything from automating repetitive tasks to providing

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What Should Be in Your B2B Content Marketing Funnel?

The Marketing Blender

B2B buyers are changing the way they make purchasing decisions. Research shows that buyers are as much as 85% of the way through their decision-making process before ever talking to a salesperson. That means your B2B content marketing funnel is doing the heavy lifting in the sales process, setting the table for whether or not your business even gets considered.

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B2B content marketing: 8 “IN” practices to adopt in 2025

Exo B2B

Happy New Year to all! What better way to kick off 2025 than with a roundup of the best practices that will shape B2B content marketing this year? So, inspired by Ann Handley’s recent newsletter on IN & OUT practices, we’ve explored the industry’s leading approaches. And identified what we absolutely must put forward in 2025 and leave behind in 2024.