Content Standard

MAY 29, 2019

Email Marketing 109

Email Marketing Marketing 109

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Salesforce Marketing Cloud

MAY 29, 2019

What does “getting personalization right” look like? It’s a more complex question than you might think. No two businesses are the same, and every company’s customer base is different. To top it all off, customer expectations are always changing, so an experience customers once appreciated may lose its effectiveness over time.

Personalization 66

Personalization Effectiveness Case Study Case Studies 66

Marketing Insider Group

MAY 29, 2019

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group.

Event Marketing 246

Event Marketing Marketing & Strategy Marketing Strategy Marketing 246

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

InsightSquared

MAY 29, 2019

I remember attending the first Ramp conference two years ago. Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. This was a community who understood the power of alignment—that creating alignment across a company’s functional areas is the “master key” to unlocking exponential growth.

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228

KoMarketing Associates

MAY 29, 2019

Despite some of the challenges associated with social media, new research shows that people still believe in its power to connect customers with brands. Sprout Social recently conducted the “Creating Connection: What Consumers Want from Brands in a Divided Society” report and discovered that 91 percent of people believe in social media’s power to connect people with one another.

Social Media 120

Social Media Marketing Report Social Marketing Media 120

Content Marketing Institute

MAY 29, 2019

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of). Continue reading → The post Why Google Keyword Rankings Still Matter for SEO appeared first on Content Marketing Institute.

Keywords 109

Keywords SEO Google Search Marketing 109

DivvyHQ

MAY 29, 2019

Nothing good ever came easy. Well, maybe sometimes, but as a general rule, we have to work hard for the results we want to see. In terms of content marketing, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs and brings in real results for your organization is a challenging one. Coordinating these efforts across multiple departments and brands presents perhaps the biggest challenge of all.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Televerde

MAY 29, 2019

I’ve been in and out of prisons a few times. Let me explain. I work for the Charles Koch Institute. We have been dedicated for years to the discovery of new ideas that will improve the criminal justice system in America. This means achieving restoration for victims, as well as ensuring that people leaving prison have opportunities to reach their full potential.

Lead Ranking 90

Lead Ranking Paid Search Agency Barriers Advertising Agencies 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

MAY 29, 2019

Who thinks they have enough time in a day? If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. Most of us are constantly pulled in many different directions and, as a result, are forced to multitask all day long. Finding time in a packed schedule can be challenging, especially when you're trying to find free time in your own schedule as well as ten other peoples'.

Tools 90

Tools Enterprise Management Best Practices Work Management 90

BenchmarkONE

MAY 29, 2019

It’s almost that magical time of year. It’s time for surf, sand, and fun all day. It’s time for the kids to run free and parents to cash in that hard-earned PTO. It’s time to spend three months slacking off, not thinking at all about business. Wait a second. There’s room for surf, sand, and business around here. Unfortunately, creative agencies can see a bit of a summertime slump as companies spend less time marketing and more time juggling tasks while key administrators head out to catch some r

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies Tips 88

Emplifi

MAY 29, 2019

It's now absolutely key to have a good grasp of LinkedIn advertising and how it can win you more customers. Let's take a look some of the most effective ways to advertise on Linkedin.

Linkedin 84

Linkedin Advertisements Advertising Effectiveness 84

Hubspot

MAY 29, 2019

So you’ve just been promoted to sales manager -- congratulations! You were a top-performing individual contributor in your previous position, but in your new role you won’t be able to do everything yourself. Making that transition and becoming an effective coach and leader aren’t easy. In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not.

Peer-to-peer 85

Peer-to-peer Work Management Forecasting Thought Leadership 85

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Emplifi

MAY 29, 2019

It's now absolutely key to have a good grasp of LinkedIn advertising and how it can win you more customers. Let's take a look some of the most effective ways to advertise on Linkedin.

Linkedin 84

Linkedin Advertisements Advertising Effectiveness 84

Ontraport

MAY 29, 2019

Re-engagement efforts serve a dual purpose — they bring back cold leads, and they serve to weed out the inactive email addresses on your list. The post Bring Back Inactive Email Subscribers appeared first on The Ontraport Blog.

Leads 81

Leads Lead Marketing Qualified Leads Email Marketing 81

DemandBase

MAY 29, 2019

ABM isn’t really about accounts. There, I said it. Yes, we sell to companies. But we market to people. Conversion only happens if we educate and enable the real live humans behind our target accounts. The same humans who enjoy frictionless, personalized experiences in their daily consumer lives. Why on-demand experiences win. The on-demand economy is changing everything about buyers’ expectations.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

readwrite

MAY 29, 2019

When it comes to non-negotiable marketing tasks and responsibilities, website content ranks near the top of the list. Without quality website content, it’s impossible for you to engage your audience or cultivate a strong SEO presence that garners traffic and leads. With it, you can accomplish almost any marketing objective you set before your team. […].

Marketing Websites 78

Marketing Websites Content Lead Scoring Lead Ranking 78

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

SmartBug Media

MAY 29, 2019

Rachel is the Partner Marketing Manager at CallRail , where she works to align integrated and creative marketing campaigns with CallRail’s agency and technology partners. Marketing in the healthcare industry has its challenges. Every marketer in the industry is all too familiar with the rapidly changing market and a growing need for updated tech. They want to update processes, improve their ROI, and attract more customers, but that's tough with legal limitations such as HIPAA in place and rapidl

Advertising Agencies 78

Advertising Agencies Paid Search Agency Allocation Work Management 78

Fusion Marketing Partners

MAY 29, 2019

Sales managers and leaders can impact the quality of the sales conversation and improve win ratios by asking the right […].

Conversion 81

Conversion 81

Convert

MAY 29, 2019

The world of marketing is filled with trends that come and go like that one pet of yours who just can’t decide if they want to be inside or outside. In other words, marketing is pretty much a revolving door of trends. The thing is, every now and then a trend comes along with absolutely.

Conversion Rate 76

Conversion Rate Trends Conversion Optimization 76

Directive Agency

MAY 29, 2019

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide. May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive , recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tact

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Net-Results

MAY 29, 2019

At Net-Results we often say we love marketers that have “an engineering mind in a marketing career.” The truth is that technology is an increasingly important part of marketing. I would also say that learning marketing is a lot easier than learning to be an engineer. When selling our marketing automation platform, it’s common for us on the sales team to run into questions we don’t know the answer to.

Marketing Automation Services 69

Marketing Automation Services Marketing Marketing Automation Automation 69

Hubspot

MAY 29, 2019

Changing careers can be daunting without the right skills. The great news is that you probably already have the skills you need, you just don’t know it yet. Your career path can take an unexpected turn. Maybe you’re bored with your industry and looking for a fresh start. Or maybe you’re just hoping to find something new to challenge you. Whatever the case, making a significant career change can be tricky.

Resource Management 72

Resource Management Work Management Lead Scoring Lead Ranking 72

LiveRamp

MAY 29, 2019

Recently, I had the pleasure of participating on a panel at the Criteo Commerce Forum. I had a great discussion with Criteo’s Vice President of Global Strategic Initiatives, Tim Rogers; and DICK’s Sporting Goods’ Manager of Digital Media, Bill Noel, about collaboration across the industry and how brands can work with best-of-breed platforms to achieve their marketing goals.

Advertising Agencies 63

Advertising Agencies Work Management Paid Search Agency Privacy 63

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

SendGrid

MAY 29, 2019

Learn about a few technical core competencies that you can apply to provide more value to your company and set yourself apart from other marketers. The post The Technical Know-How Marketers Need for Email and Beyond appeared first on SendGrid.

Email Marketing 63

Email Marketing Paid Search Agency Marketing Companies 63

Contify

MAY 29, 2019

The post Contify and Fletcher/CSI join hands to offer a comprehensive market intelligence program appeared first on Contify HQ.

Marketing 74

Marketing Product 74

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48