SnapApp
APRIL 24, 2016
Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate timing, and on-point messaging has never been more important in marketing.
chiefmartech
APRIL 24, 2016
A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above. Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior digital marketing leaders at major brands — 0% said it was crit
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TaylorMadeIn KEW
APRIL 24, 2016
Much ado about Shakespeare this past week, as we celebrated the 400 th anniversary of his death on April 23 in 1616. And while life today is certainly very different than it was in Elizabethan times, Shakespeare introduced thousands of words into the English language and coined phrases that are still very much in use. I’ve always loved Shakespeare – his exquisite use of language, his keen, often acerbic, hauntingly tragic and hilariously funny commentaries on life and the human condition.
Hubspot
APRIL 24, 2016
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. It's very much a chicken-or-egg question. But the fact remains that even though successful founders only have 24 hours in a day, they can build quadricorns while the rest of us are doing … well, who knows w
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Brandfolder
APRIL 24, 2016
Do you know the number one reason product launches fail? The answer is simple: product launches fail when they lack a clear launch strategy. Products without a well-defined launch plan.
SnapApp
APRIL 24, 2016
When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. Each company has different needs and objectives, so it’s no surprise that the number and type of tools within an organization’s stack can have a high level of variance. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it.
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