Wed.Mar 25, 2020

8 Marketing Automation Best Practices to Maximize Your Campaign Efforts


Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. Look at how marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract.

How to Create a Content Strategy Your Audience Wants


Content Marketing content creation strategy digital content strategy what is in a content strategy


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Weathering Market(ing) Uncertainty


Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

How to Outsource Content Marketing Without Losing Your Brand Voice

Marketing Insider Group

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ? Your brand voice is more than just the tone and style your blog posts are written in. It’s the basis of your entire brand.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Report: Almost Half of All Content Marketers to Begin Using Tech to Free Up Time

KoMarketing Associates

As marketers look to create more content in 2020, new research shows that they are turning to technology to free up more time for developing assets. Bynder recently published “The 2020 State of Branding” report, and statistics suggested that most marketers (39.9%) intend to develop between 26% and 50% more content in 2020 than they did in 2019. To cater to this increase, the majority of respondents (48.5%) claimed that they will use technology to automate administrative tasks. About 47.3%

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More Trending

Nine Ways to Grow Your B2B Business in Challenging Times

Fusion Marketing Partners

I am certainly not the only one who can say that the last couple of weeks have been among the […]. B2B Revenue Growth b2b Grow Your B2B Business

Selling in a COVID-19 World - 4 Immediate Steps to Take


A month ago we were cranking out calls, traveling to meet clients, and shaking hands with colleagues. Now, we are facing dramatic change that we have never experienced before. I used to travel around the country to meet with Outreach’s largest customers to partner on strategic engagements with their teams. Now I am hiding from my toddler who is supposed to be watching Frozen 2 again (thanks, Disney+!).

How to Build a Social Media Marketing Strategy in a Globalized World


It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series.

The 5 Best Tools For Scheduling Remote Meetings


I think it’s probably safe to say that in-person meetings are canceled for the time being. With the widespread COVID-19, a lot of us are hunkered down, working from home or other remote locations to stay healthy and avoid infections. . While those efforts should bring a smile to our faces, it doesn’t lessen the severity of the situation, and the uncertainty that a lot of businesses face. All of us to be careful, stay safe, and lend a hand in any way possible to our fellow small businesses. .

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Creative Collaboration: A Reality, Not Just a Buzzword


Collaboration has become a buzzword used by most brands, specialists and psychologists. That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. In the last few years, workspaces were redesigned to encourage creative collaboration. We see more and more organizations that are now investing […]. Marketing

3 Stunning Examples Show Visual Storytelling at Its Best

Content Marketing Institute

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. Company News

9 Grammar Rules Content Creators Shouldn’t Be Afraid to Break


It’s happened to all of us. You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes. Fooey! How important are following strict grammar rules anyway? Content Management Content Marketing Content Marketing Toolbox Tips & How-Tos blogging content copywriting grammar how to marketing production rules tips writing

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Marketing & Design Conferences That You Can Still Attend Online in 2020


The rapid spread of COVID-19 has changed life as we know it. Organizations, communities, and businesses around the world are in a race against time to find collaborative, innovative ways to slow the spread of the novel coronavirus and minimize its impact on human health and the economy. The tech community’s response to the pandemic […]. News & Updates

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

COVID-19: 7 Ways You Can Cope and 6 Ways You Can Help


Brian Giese, CEO. True Influence. The surge in connections and communications across communities is heartening and reminds us we are all in this together. As we face daily challenges and changing news, it’s important to continue sharing ideas and encouragement. Success in this crisis depends on all of us watching out for our communities, and this is what we’re doing for our internal and external customers.

5 Reasons the Right HubSpot COS Template Can Make or Break Your Marketing

SmartBug Media

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form of media captures the average attention span for 61 minutes.

How to Maximize Webinar Attendance and Engagement | 5 Strategies


Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

COVID-19 Is Changing Behavior on Social Media for Both Brands and Users


People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’s shifted the balance of the marketplace. On the positive side, data from parts of Asia, where the virus has diminished, show a rebound in advertising as workplaces have begun to re-open. Social Media News

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Digital Disruption: 3 Actions Marketers Must Take Now


The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the marketing sails of your ship is critical. Between canceled events, deployment of COVID-19 emails, the … READ MORE > Marketing Automation Marketing Operations MarTech Efficiency Marketing automation marketing operations Marketo

Trend Lightly: Feminism is Not a Commodity I Traackr


Marketing that panders to women’s history month is pervasive, and has dangerous implications on both the movement and brands

Socially Distant or Distantly Social?


I’m about one week into this work-from-home gig and I’m happy to report that I’m still employed, my three kids are still alive and my wife and I are still speaking. That’s about all we can hope for these days, isn’t it? Social distancing has become our new favorite catchphrase, but I have to be honest, I’ve not seen much of it in the business world.

Shorter Workday Concept for Employee Retention | Marketing Automation


Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. What once took days now takes hours, and what once took hours now takes minutes. The revolution is that organizations are using the time that platforms like marketing automation have given them to rethink their workplace culture.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

3 Things Marketers Know About Global Pandemics, and 3 Things We Don’t


We took this picture last month when we were in Arizona for B2B Marketing Exchange. Typically, B2BMX kicks off a series of industry tradeshows for us. Little did we know, it’d be the first and last conference of the season. Since then, we’ve watched our nation come face-to-face with the COVID-19 pandemic. There’s no need to repeat the numbers. Headline after headline report new cases, new hospitals shortages, new worsts when it comes to one-day drops in the stock market.

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead


Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates.

Why Shipping Is an Essential Piece of Your E-Commerce Marketing Strategy

Martech Advisor

Jake Rheude, Vice President of Marketing, Red Stag Fulfillment, in this article talks about the boom of the e-commerce industry and how shipping plays a major role in the success of the e-commerce industry. Shipping has become a crucial component of an e-commerce sales strategy that convinces someone to stick around long enough to complete a purchase. However, it can do a lot more than just reduce cart abandonment.

Marketing Adjustments for Turbulent Times

Launch Marketing

Assessment to make and actions to take. As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans and activities they had in play to remain engaged with their prospects and customers in the right ways. The good news is that there are many things that businesses can control, including the messages they send, how they send them, and what they say. Don’t lose your marketing momentum.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.