BuzzSumo

MARCH 25, 2020

Marketing & Strategy 105

Marketing & Strategy Content Marketing Strategy Content Marketing 105

Kaon

MARCH 25, 2020

Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 232

Content Marketing Brand Identity Branding Work Management 232

InsightSquared

MARCH 25, 2020

The customers have spoken! We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. In addition, we were honored as a Leader in Business Intelligence and Top Performer in AI Sales Assistant. G2 Crowd provides competitive analysis based on the voice of the customer. This enables solution-seekers to compare options with real user feedback.

Lead Scoring 156

Lead Scoring Lead Ranking Analytics Forecasting 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. What once took days now takes hours, and what once took hours now takes minutes. The revolution is that organizations are using the time that platforms like marketing automation have given them to rethink their workplace culture.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

The Daily Egg

MARCH 25, 2020

How long do users stay on your website? Less than 15 seconds. That’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at […]. The post The 15 Second Rule: 3 Reasons Why Users Leave a Website appeared first on The Daily Egg.

Rules 145

Rules Marketing Websites User-Generated Content Generation 145

Outreach

MARCH 25, 2020

A month ago we were cranking out calls, traveling to meet clients, and shaking hands with colleagues. Now, we are facing dramatic change that we have never experienced before. I used to travel around the country to meet with Outreach’s largest customers to partner on strategic engagements with their teams. Now I am hiding from my toddler who is supposed to be watching Frozen 2 again (thanks, Disney+!).

Outreach 134

Outreach Work Management Marketing Management Forecasting 134

The Daily Egg

MARCH 25, 2020

Your website’s navigation structure has a huge impact on conversions, sales, and bounce rates. If visitors can’t figure out where to find what they want, they’ll leave. That’s the last thing you want. Instead, create clear, hierarchical website navigation that helps your visitors find what they want instantly. Why Is Navigation Important on a Website?

Practices 142

Practices Examples Marketing Websites Tips 142

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Fusion Marketing Partners

MARCH 25, 2020

I am certainly not the only one who can say that the last couple of weeks have been among the […].

Business 136

Business B2B 136

Bannersnack

MARCH 25, 2020

The rapid spread of COVID-19 has changed life as we know it. Organizations, communities, and businesses around the world are in a race against time to find collaborative, innovative ways to slow the spread of the novel coronavirus and minimize its impact on human health and the economy. The tech community’s response to the pandemic […].

Conference 105

Conference Design Communities Marketing 105

Emplifi

MARCH 25, 2020

People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’s shifted the balance of the marketplace. On the positive side, data from parts of Asia, where the virus has diminished, show a rebound in advertising as workplaces have begun to re-open.

Social Media 105

Social Media Media Brand Identity Branding 105

ATAK Interactive

MARCH 25, 2020

“You never know how strong you are, until being strong is your only choice.” – Bob Marley. For those of us that serve in leadership positions at our respective companies, one of the most frustrating feelings is not having control. We’re used to calling the shots, making the decisions, and living with the consequences. But COVID-19 has brought a lot of unknown variables.

Work Management 78

Work Management Thought Leadership Marketing Management Advertising Agencies 78

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Social Media

Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. In our first episode , Chris Skinner, known as one of the most influential people in technology, author of the bestselling book Digital Bank, and best known as an independent commentator on the financial markets and fintech through his blog, the Finanser.com, joins Co

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

ATAK Interactive

MARCH 25, 2020

“You never know how strong you are, until being strong is your only choice.” – Bob Marley. For those of us that serve in leadership positions at our respective companies, one of the most frustrating feelings is not having control. We’re used to calling the shots, making the decisions, and living with the consequences. But COVID-19 has brought a lot of unknown variables.

Work Management 78

Work Management Thought Leadership Marketing Management Advertising Agencies 78

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute.

Storytelling 96

Storytelling Examples Best Practices Content Marketing 96

Perkuto

MARCH 25, 2020

The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the marketing sails of your ship is critical.

Verticals 89

Verticals Marketing Email Marketing Efficiency 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

MARCH 25, 2020

It’s happened to all of us. You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes. Fooey! How important are following strict grammar rules anyway?

Rules 86

Rules Content Copywriting Tips 86

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Who Is Golf Avenue? Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Golf Avenue is one of the biggest online retailers of pre-owned and new golfing equipment through different selling platforms around the world. It was founded in 2006 and started as an eBay retailer.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Bannersnack

MARCH 25, 2020

Collaboration has become a buzzword used by most brands, specialists and psychologists. That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. In the last few years, workspaces were redesigned to encourage creative collaboration. We see more and more organizations that are now investing […].

Creativity 91

Creativity Design Organization Brand Identity 91

Search Engine Journal

MARCH 25, 2020

Here are a few main things to consider when optimizing your content for Google Discover. The post Optimizing for Google Discover: Key Areas to Focus On via @TaylorDanRW appeared first on Search Engine Journal.

Optimization 86

Optimization Google Content SEO 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few.

Template 87

Template Product Work Management Marketing Management 87

thePoint

MARCH 25, 2020

For many businesses today, the first reaction to the current social and economic crisis due to the COVID-19 pandemic is to cut costs by downsizing staff or reducing paid hours, by shutting down production, or other measures. Every business will have to make hard choices. However, if your business, any type of business, firmly believes that you will survive this and you want to grow quickly after this is over, then you need to remember that what you do and don’t do now will matter greatly.

B2B Thought Leadership 72

B2B Thought Leadership Paid Search Agency Thought Leadership Marketing Management 72

Stevens & Tate

MARCH 25, 2020

Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. Not only is Google known for continually adjusting and improving their search engine algorithm (often requiring SEO strategies to be adjusted to keep up), but new forms of search are emerging. Over the past few years, we are all becoming accustomed to the rise of voice search; however, visual search is advancing in leaps and bounds as well.

Search Marketing 69

Search Marketing Mobile Marketing Marketing & Strategy Paid Search Agency 69

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form of media captures the average attention span for 61 minutes.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

ATAK Interactive

MARCH 25, 2020

“You never know how strong you are, until being strong is your only choice.” – Bob Marley. For those of us that serve in leadership positions at our respective companies, one of the most frustrating feelings is not having control. We’re used to calling the shots, making the decisions, and living with the consequences. But COVID-19 has brought a lot of unknown variables.

Work Management 60

Work Management Thought Leadership Marketing Management Advertising Agencies 60