8 Marketing Automation Best Practices to Maximize Your Campaign Efforts
MARCH 25, 2020
Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. Look at how marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract.