Wed.Mar 25, 2020

8 Marketing Automation Best Practices to Maximize Your Campaign Efforts

Modern Marketing

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. Look at how marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract.

How to Create a Content Strategy Your Audience Wants


Content Marketing content creation strategy digital content strategy what is in a content strategy

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Weathering Market(ing) Uncertainty


Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

How to Outsource Content Marketing Without Losing Your Brand Voice

Marketing Insider Group

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ? Your brand voice is more than just the tone and style your blog posts are written in. It’s the basis of your entire brand.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: Almost Half of All Content Marketers to Begin Using Tech to Free Up Time

KoMarketing Associates

As marketers look to create more content in 2020, new research shows that they are turning to technology to free up more time for developing assets. Bynder recently published “The 2020 State of Branding” report, and statistics suggested that most marketers (39.9%) intend to develop between 26% and 50% more content in 2020 than they did in 2019. To cater to this increase, the majority of respondents (48.5%) claimed that they will use technology to automate administrative tasks. About 47.3%

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More Trending

Nine Ways to Grow Your B2B Business in Challenging Times

Fusion Marketing Partners

I am certainly not the only one who can say that the last couple of weeks have been among the […]. B2B Revenue Growth b2b Grow Your B2B Business

How to Maximize Webinar Attendance and Engagement | 5 Strategies


Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort.

The 5 Best Tools For Scheduling Remote Meetings


I think it’s probably safe to say that in-person meetings are canceled for the time being. With the widespread COVID-19, a lot of us are hunkered down, working from home or other remote locations to stay healthy and avoid infections. . While those efforts should bring a smile to our faces, it doesn’t lessen the severity of the situation, and the uncertainty that a lot of businesses face. All of us to be careful, stay safe, and lend a hand in any way possible to our fellow small businesses. .

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Creative Collaboration: A Reality, Not Just a Buzzword


Collaboration has become a buzzword used by most brands, specialists and psychologists. That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. In the last few years, workspaces were redesigned to encourage creative collaboration. We see more and more organizations that are now investing […]. Marketing

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Selling in a COVID-19 World - 4 Immediate Steps to Take


A month ago we were cranking out calls, traveling to meet clients, and shaking hands with colleagues. Now, we are facing dramatic change that we have never experienced before. I used to travel around the country to meet with Outreach’s largest customers to partner on strategic engagements with their teams. Now I am hiding from my toddler who is supposed to be watching Frozen 2 again (thanks, Disney+!).

9 Grammar Rules Content Creators Shouldn’t Be Afraid to Break


It’s happened to all of us. You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes. Fooey! How important are following strict grammar rules anyway? Content Management Content Marketing Content Marketing Toolbox Tips & How-Tos blogging content copywriting grammar how to marketing production rules tips writing

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Marketing & Design Conferences That You Can Still Attend Online in 2020


The rapid spread of COVID-19 has changed life as we know it. Organizations, communities, and businesses around the world are in a race against time to find collaborative, innovative ways to slow the spread of the novel coronavirus and minimize its impact on human health and the economy. The tech community’s response to the pandemic […]. News & Updates

What will your customers know about you when the COVID-19 crisis is over?


For many businesses today, the first reaction to the current social and economic crisis due to the COVID-19 pandemic is to cut costs by downsizing staff or reducing paid hours, by shutting down production, or other measures. Every business will have to make hard choices.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Stunning Examples Show Visual Storytelling at Its Best

Content Marketing Institute

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. Company News

COVID-19: 7 Ways You Can Cope and 6 Ways You Can Help


Brian Giese, CEO. True Influence. The surge in connections and communications across communities is heartening and reminds us we are all in this together. As we face daily challenges and changing news, it’s important to continue sharing ideas and encouragement. Success in this crisis depends on all of us watching out for our communities, and this is what we’re doing for our internal and external customers.

Is Revenue Operations the Secret to Account-Based Success Right Now?


We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works.

COVID-19 Is Changing Behavior on Social Media for Both Brands and Users


People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’s shifted the balance of the marketplace. On the positive side, data from parts of Asia, where the virus has diminished, show a rebound in advertising as workplaces have begun to re-open. Social Media News

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Is Revenue Operations the Secret to Account-Based Success Right Now?


We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works.

New Tool Keeps Ad Sales Contacts Up to Date


If you sell advertising, you know how hard it is to keep your ad sales contacts up to date. Ad sales reps come and go. Responsibilities are reassigned. Territories are changed. With any change in assignments, it’s important to notify media buyers with the latest ad sales contact info.

Is Revenue Operations the Secret to Account-Based Success Right Now?


We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works.

How to Build a Social Media Marketing Strategy in a Globalized World


It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Trend Lightly: Feminism is Not a Commodity I Traackr


Marketing that panders to women’s history month is pervasive, and has dangerous implications on both the movement and brands

3 Ways To Make Your Email List Work Harder For You

Opt Intelligence

Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand.

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Digital Disruption: 3 Actions Marketers Must Take Now


The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the marketing sails of your ship is critical. Between canceled events, deployment of COVID-19 emails, the … READ MORE > Marketing Automation Marketing Operations MarTech Efficiency Marketing automation marketing operations Marketo

Socially Distant or Distantly Social?


I’m about one week into this work-from-home gig and I’m happy to report that I’m still employed, my three kids are still alive and my wife and I are still speaking. That’s about all we can hope for these days, isn’t it? Social distancing has become our new favorite catchphrase, but I have to be honest, I’ve not seen much of it in the business world.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!