5 Surprising Insights ABM Can Teach You About Your Target Market
Engagio
JULY 8, 2017
After our Seed round last summer, our team at Astronomer decided to pursue an Account Based Marketing (ABM) strategy. Doing so required not just re-thinking what companies we want to work with and how, but also the capability to closely track successes and failures in various marketing channels so that we focus on the right audience in the right way.
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